"Lost!" (stylized in all caps) is a song by South Korean rapper RM of BTS from his second studio album Right Place, Wrong Person (2024). It was released as the album's second single on May 24, 2024, through Big Hit Music. A music video directed by Aube Perrie was released simultaneously with the single's release. The critically acclaimed music video went on to win multiple industry and commercial awards including UK Music Video Awards.
Background and writing RM was left unfulfilled after Indigo (2022) despite its critical acclaim and commercial success. Instead, he spent more than a year feeling adrift and even postponed his mandatory military enlistment to delve deeper into music, feelings and sentiment, which later became the album Right Place, Wrong Person (2024). For RM, the months, prior to making of the album, were dynamic in terms of highs and lows and there was a sense of near mania, which lead to the single "Lost!".
The song addresses themes of being lost and represents the album's theme. Over fifteen months, RM distanced himself from the group to address his identity outside of BTS. This experience is the subject of "Lost!", which is the album’s title track.
Music and lyrics "Lost!" is a hip-hop and rap track that runs for 3 minutes and 53 seconds, with the chorus containing funky beats and a rapid synth.
The lyrics have a poetic feel to it. In the intro, RM consistently asks, "How'd you get lost?" which sets the tone of the song. As the track progresses, RM finds himself in different situations with different people, but the feeling of being lost and lonely remains. The song overlaps glee with sorrow, with a last-minute grab at a “silver cloud,” and a call out to “dump it on the ground / pick it up, throw it in the trunk.”
It is a sonically upbeat song, yet a closer listen to the lyrics reveals the melancholic undercurrent which RM has hinted at from the start. The song makes one question whether he wants a keepsake of his gleeful wanderings or whether he is locking it up in acknowledgement of the temptation to let loose again.
Music video The music video is directed by UK based Aube Perrie and is 5 minutes and 24 seconds in length. Depicted in a talk show set-up, in the video RM tries to navigate himself as he’s trapped in maze-like building with various floors and rooms. Eventually, he finds an air-duct that puts him on set of a bizarre talk show, where he’s unexpectedly the musical guest.
It combines VFX, physical set builds and animated details, creating a varied aesthetic that changes across sequences. The combinations have an uncanny effect, transforming familiar environments into otherworldly, surreal realms. Many of the shots are framed from an elevated camera angle, giving the audience an all-seeing perspective while RM and the other characters appear as miniature figures trapped inside a fictional universe.RM: LOST! MUSIC VIDEO Creative Review
The music video won multiple awards from coveted awarding entities, including UK Music Video Awards, Creative Review Awards and Shark Awards, for both craft and commercial success.Lost! MV awards
Festival screenings Festival Section Screening Dates Notes Ref Cannes Lions New Creators’ Showcase June 20, 2024 Music Video screening Lost! MV Cannes Lions screening
SXSW London Music Video Showcase June 5, 2025
Awards and nominations + Award ceremony Year Category Result 1.4 Awards 2025 Music Video - Flying High (Note: Scroll down to view Award name and award type won) AICP Awards Music Video (Note: Scroll down to view RM - Lost!) Cinematography (Note: Scroll down to view RM - Lost!) Berlin Commercial Awards 2024 Cinematography Berlin Music Video Awards 2025 Best Concept (Note: Scroll down to “Best Concept” section) British Arrows 2025 Best Music Video RM’s Lost! wins at British Arrows Ciclope Awards 2024 Direction Production design Cinematography Color grading Creative Circle 2025 Visual Effects (Note: Scroll down to filter section. For “Visual Effects”, under “Filter by Client” choose “Pulse Films” and under “Filter by Category group” choose “Visual Effects”. For “Music Video - Promo Film : Single”, under “Filter by Client” choose “RM” ) Music Video - Promo Film : Single Creative Review Annual Awards Music Video - Entertainment (Note: Scroll down to “Credits” section to view Award Name and Position won) D&AD Awards Music Videos - Art Direction (Note: D & AD Awards are categorised under different Pencil names - Black, Yellow, Graphite, Wood) Production Design - Long Form Cinematography - Long Form Direction - Long Form MAMA Awards 2024 Best Hip Hop & Rap Music Song of the Year Shark Awards 2025 Best Music Video - International (Note : Scroll down to Previous Winners section and filter by Year - 2025, Region - International, Medium - Music Video) Best R&B / Soul Video - International Shots Awards EMEA 2024 Music Video of the Year (Note: Scroll down for Nominations list) SXSW Awards Music Video Competition (Note: Scroll down to view nominees under 'Music Video Competition' section) UK Music Video Awards 2024 Best Alternative Video – International (Note: Tap or click on each category title to view the winners.) Best Production Design in a Video
Charts + Chart (2024) Peakposition India International Singles (IMI) 2 New Zealand Hot Singles (RMNZ) 25 South Korea (Circle) 127
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