Passin Miami is a digital city pass designed to provide access to selected tourist attractions in Miami, Florida. The system operates entirely via mobile devices and allows visitors to enter participating venues using a QR code. It is intended as a digital alternative to traditional paper or plastic city passes, targeting both domestic and international tourists.
History Passin Miami was launched in 2020 as a response to increasing demand for mobile-first solutions in the tourism industry. The pass was developed to modernize the visitor experience by replacing physical tickets with a flexible, app-based system.
Features Passin Miami enables entry to partner attractions through QR codes activated on a user’s smartphone. Some versions of the pass include mobile data access via eSIM, catering particularly to international travelers. Users can select time-based options—such as 24 or 48 hours of access—and activate the pass at their convenience.
According to Marriott Bonvoy’s Tours & Activities platform, Passin Miami grants access to over 30 attractions, offers a free eSIM with up to 5 GB of mobile data, and includes a one-way airport transfer from Miami International Airport, all as part of the pass.
UX redesign and strategic partnership
In April 2025, Passin Miami partnered with UX agency Nockta to upgrade its app and booking platform, yielding improved navigation and user engagement. According to a Newsfile (via DesignRush) press release, the collaboration focused on streamlining app navigation, clarifying pricing and itinerary workflows, and enhancing the checkout process.
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