Shakira Perfumes (formerly: Shakira Beauty) is a perfume line by Colombian singer-songwriter Shakira in collaboration with Spanish perfume company Puig. Launched in 2010, the collaboration has expanded over the years to include a wide variety of perfumes, each designed to capture different aspects of Shakira's personality and artistic journey. In addition to featuring around 50 fragrances, the line also features deodorants and lotions.
History
2008–2009: Amuleto Shakira announced the release of what would have been her first perfume, named Amuleto, in 2009. The fragrance is a mix of Latin and Arabic influences. It features notes of sandalwood, jasmine and vanilla. The red and gold perfume bottle is inspired by Shakira's own silhouette and includes a wearable charm wrapped around it. However, the perfume was never released.
2010–2019 The first fragrance, S by Shakira, was introduced in 2010. It combines simplicity and femininity to reflect Shakira's personal style and essence. Various flanker fragrances have been released to the S by Shakira collection, including S by Shakira Eau Florale, S by Shakira Aquamarine, and S Kiss.
The perfume line evolved alongside Shakira's career, with new fragrances introduced to reflect her growth as an artist. Elixir, launched in 2012, is designed to stand out from her earlier perfumes by featuring an exotic and sensual aroma, which she describes as a "second skin" that integrates with the wearer. The Elixir collection features also flanker fragrances, such as Wild Elixir.
Rock!, a fragrance that "represents the expression of Shakira's most daring side and pays tribute to the music that moves the world", was launched in 2014 in an electric guitar shaped bottle. The Rock! perfume collection includes also various flanker fragrances such as Love Rock!.
Dance fragrance was launched in 2016, in a bottle that simulates Shakira's curves, rhythm and movement. Flanker fragrances of the Dance collection include Dance Ocean and Dance Stellar among others. Other perfumes of the collection include the Dance Midnight line, which consists of Dance Midnight, Dance Red Midnight, and Dance Star Midnight among others.
In 2018, Shakira launched Dream. It launched alongside a biographical web series named Shakira Dream, where she would share her life experiences and talk about her journey to stardom. The Dream collection includes various flanker perfumes such as Sweet Dream.
2020–present During the COVID-19 pandemic in 2020, Shakira announced that Puig temporarily shifted its production focus in response to global health needs converting its perfume factories to produce hand sanitizer. The sanitizer was donated to the Spanish government to help combat the spread of the virus.
In 2021, Shakira celebrated her perfume line's 10 year anniversary with the launch of Dance Red Midnight, a fragrance described as the brand's "most hypnotic and sensual" offering. The perfume's packaging features a striking red bottle, symbolizing a blend of elegance and boldness, and was marketed as a continuation of Shakira's artistic expression through scent. In the same year, Shaki Mini Collection was launched, featuring seven different perfumes in 30 ml bottles.
In late 2023, Shakira launched Rojo, her first Eau de Parfum, and the first launch of Shakira Collection, or SHK Collection, which features perfumes named after colors. Shakira explained how red (Spanish: rojo) is a strong color that symbolizes passion, strength, and empowerment. Rojo offers a scent that gradually develops through multiple layers, serving as a reflection of Shakira herself. It features initial scents of raspberry, black currant, and lemon; middle notes of ylang-ylang, cardamom, ginger, narcissus, and pink pepper; and concluding notes of sun, ambergris, and cedar. In the promotional video for the parfum, Shakira appears dressed fully in red in front of a red background, while her song with Black Eyed Peas, "Girl Like Me", is playing.
In early 2025, Amarillo was released. The fragrance features a blend of bergamot, coconut, and pineapple at its top notes. Its core comprises a floral bouquet of jasmine, lily of the valley, and a solar accord, adding brightness and a sense of femininity. The base notes include vanilla, sandalwood, and a hint of musk. The bottle is designed in a sunny yellow color, with a curved and refined shape, embossed with Shakira's name and topped with a gold cap, evoking the imagery of sunlight and energy.
List of perfumes
+ List of Shakira Perfumes Release year Perfume Name Collection 2010 S by Shakira S by Shakira 2011 S by Shakira Eau Florale S by Shakira 2012 Elixir Elixir 2013 S by Shakira Aquamarine S by Shakira 2013 Wild Elixir Elixir 2014 Aphrodisiac Elixir Elixir 2014 Rock! by Shakira Rock! 2015 Paradise Elixir Elixir 2015 Love Rock! by Shakira Rock! 2015 S Eau Florale Deluxe Edition S by Shakira 2015 S Deluxe Edition S by Shakira 2016 Rock! Deluxe Edition Rock! 2016 Pop Rock! Rock! 2016 Summer Rock! Sweet Candy Rock! 2016 Summer Rock! Fruity Vibes Rock! 2016 Magnetic Elixir Elixir 2016 Dance Dance 2016 S Eau Florale Sparkling Love S by Shakira 2016 S Eau Florale Sparkling Stars S by Shakira 2017 Rock! The Party Daring Pink Rock! 2017 Rock! The Party Crazy Lilac Rock! 2017 S Kiss S by Shakira 2017 Love Rock! Deluxe Edition Rock! 2017 I Am Rock! Rock! 2017 Dance Diamonds Dance 2018 Miss S S by Shakira 2018 Rock! the Night for Men Rock! 2018 Rock! the Night Rock! 2018 Dance Alegría Dance 2018 Dream Dream 2019 We Rock! for Her Rock! 2019 We Rock! for Him Rock! 2019 S Smile S by Shakira 2019 Dance Moonlight Dance 2019 Dance Magnetic Dance 2019 Sweet Dream Dream 2020 S Sugar S by Shakira 2020 Animal Rock! Rock! 2020 Dance Midnight Dance 2020 Golden Dream Dream 2021 Dance Red Midnight Dance 2021 Dance Pop Edition Dance 2022 Dance My Floral Edition Dance 2022 Dance Midnight Muse Dance 2023 Dance Ocean Dance 2023 Rojo SHK 2024 Fucsia SHK 2024 Dance Star Midnight Dance 2024 S Blush Kiss S by Shakira 2025 Amarillo SHK 2025 Dance Stellar Dance 2025 S Kiss Honey S by Shakira 2026 Rojo Elixir SHK 2026 Fucsia Elixir SHK 2026 S Sugar Kiss S by Shakira
Shaki Mini Collection
Shaki Mini Collection: Dance 2021
Shaki Mini Collection: Dance Diamonds 2021
Shaki Mini Collection: Dance Midnight 2021
Shaki Mini Collection: Dance Red Midnight 2021
Shaki Mini Collection: Rock! 2021
Shaki Mini Collection: Dream 2021
Shaki Mini Collection: Sweet Dream 2021
Unlaunched perfumes
Amuleto 2009
References