is a shop simulation video game based on the Tamagotchi toy line for the Nintendo Switch and Nintendo Switch 2. It released worldwide on June 27, 2025, making it the first Tamagotchi video game to be released outside of Japan in 17 years.
Tamagotchi Plaza is a continuation of the popular Tamagotchi Connection: Corner Shop series, which began on the Nintendo DS twenty years earlier in 2005. Similar to the rest of the series, gameplay involves serving customers via shop-specific minigames and upgrading the shops.
The game received generally negative reviews from critics, who panned the repetitive and grinding nature of its minigames, as well as the lack of tutorials for the minigames. Despite the negative reviews, the game sold well in its native Japan and was credited with reviving interest in the Tamagotchi brand.
Gameplay
In Tamagotchi Plaza, players take the role of chairperson for the upcoming Tamagotchi Festival, and are tasked with helping shopkeepers serve customers via minigames. Each shop houses a minigame related to its theme, such as crafting glasses at an optometrist and cleaning teeth at a dental clinic. After serving the customer, the player receives Gotchi Points and is given a rating out of three smiley-faces. These points can be used to upgrade shops and improve the town square. When a shop is upgraded, more features are added to the shop's minigame, increasing the minigame's complexity. Many of the minigames are taken from the earlier DS games, including the dentist shop from the original game.
The player progresses by increasing the shop's reputation. After the player has served enough customers and received good reviews, Prince Tamahiko will visit the shop and offer to upgrade it. If mistakes are made and customers leave unhappy, the player will need to serve more customers before getting a chance to upgrade. The goal of the game is to help upgrade all the shops in order to get the town ready for the upcoming festival. Twelve shops were available at launch on the Switch version of the game, with more available on the Switch 2 and additional shops added to both versions via free updates. Some shops allow two-players to play local co-op and versus game modes, a first in the series. In the Switch version, 10 out of 12 shops are available at the start of the game with two being "secret" combination shops unlockable after both shops that are part of the combination are upgraded to Gotchi level (the second highest level possible).
At the start of the game, the player chooses a partner Tamagotchi, who acts as the player's avatar, to move about the town and go to different shops. The player is also given a smartphone that grants access to a town map, a Tamagotchi social media platform where news is shared, and a guest list detailing Tamagotchis the player has met. Tamahiko Town acts as a hub world linking the shops together. In the town, players control their partner Tamagotchi in a 3D environment, interacting with various NPC Tamagotchis and performing minor tasks including watering plants and picking up litter. There are six partner Tamagotchi characters that the player can choose from, and they can be swapped at any time. Each shop is run by a different shopkeeper Tamagotchi who speaks with customers during gameplay. The game features 100 Tamagotchi characters that the player can serve in shops, including characters who debuted with the original 1996 toys to the then-newest characters introduced in Tamagotchi Uni. These characters populate the town and occasionally converse with the player. Serving them in shops unlocks a detailed view of the character. Further interactions with the Tamagotchi add updated photos to their journal entry.
Nintendo Switch 2 Edition The Nintendo Switch 2 version of the game had three additional shops available at launch, bringing the total shops available to fifteen. These three additional shops all utilize the Joy-Con 2's mouse functionality. The additional shops are a sushi restaurant, a shop, and a combined "sushi-shuriken" shop. In the sushi restaurant, the player holds the Joy-Con 2 like a typical computer mouse and uses the shoulder buttons to mimic grabbing various ingredients to make the meal. In the shuriken shop, players swipe their hand on the mouse sensor to mimic throwing a shuriken at targets. The Nintendo Switch 2 edition also features higher resolution and frame rates in TV and handheld modes. Players who own the Nintendo Switch version of the game can purchase an optional upgrade to the Switch 2 edition.
Tamagotchi Uni features The game can connect to Tamagotchi Uni virtual pets, allowing players to gain access to exclusive items and events. This functionality is similar to how the website TamaTown functioned, which allowed players to exchange items between the website and their Tamagotchi Connection toys. Players get rewards in both Uni and Plaza, including additional ways to earn Gotchi, limited items, minigames, and exclusive Tamagotchis.
Plot The Gotchi King of Tamagotchi Planet has commanded that a Tamagotchi Festival be held, and that various cities place bids to have the festival held in their locale. Prince Tamahiko visits Earth and kidnaps a human, identified as the real-world player, and transports them to Tamagotchi Planet via his UFO. Prince Tamahiko appoints the player as the Chairperson of the Bid Committee, and must work alongside a chosen partner Tamagotchi, or vice-chair, to prepare Tamahiko Town to host the festival. The player is tasked with upgrading shops, serving the towns residents, and improving the plaza to increase the town's chance of being chosen to host the festival. After the player upgrades and unlocks every store, the Tamagotchi Festival will be held.
Development Tamagotchi Plaza was developed by , who handled the main programming, and Nicolabo Inc., who worked on planning, writing, and sound production. It is the first Tamagotchi video game released outside of Japan since Tamagotchi Connection: Corner Shop 3 in 2008. This makes it the first Tamagotchi video game released on a game console in eight years in Japan, and the first released outside the country in seventeen years. Series producer Sanae Honma of Bandai Namco Entertainment stated that the reason a new game in the series was developed after a long hiatus was because they saw interest in the Tamagotchi brand building from the generation who had played the original games on the DS. The rise of Hesei-era retro gaming and popularity of the original games among streamers also motivated the creation of a new entry in the series.
Development began with collaboration between Akiko Ogawa, CEO of Nicolabo, and Sanae Honma of Bandai, who have worked together on the series since the first game in 2005. Ogawa originally worked at NanaOn-Sha, and has worked on the script, world-building, and shop concepts since the first game. The team began with coming up with ideas for the various stores. A large list of potential shops was created before being refined and balanced to avoid shops that would be too "girly", too food-focused, or too repetitive. When creating new shops for the game, designers looked for real world jobs that children would like to try. They aimed to create a variety of jobs, as children often change their mind when asked about future career goals. The Night Pool and Afternoon Tea shops were created to give children access to environments they would otherwise not be able to in real life.
The gameplay was designed with realism in mind. Honma explained that the lack of tutorials for the minigames is meant to simulate what it is really like working in a service job, where workers are put on the spot and aren't given opportunities to refer to manuals when serving customers. Additionally, even if a player stops playing a minigame customers will continue to come through the shop's doors, similar to the real world pressure faced by workers in a busy store. Other game mechanics also reflect real-world business practices, including charging full price for imperfect items or service. Customers will also gradually stop visiting a shop if they receive consistently poor service. Conversely, if the player performs well a large line can form at the store, reflecting the realities of working in a popular store that the producers stated they wished to emulate.
Series writer Akiko Ogawa noted that children playing the original games likely never noticed the dialogue, as it all took place on the top screen of the DS while gameplay was on the bottom. She stated that since Plaza's gameplay and dialogue take place on one screen she wasn't worried about players missing dialogue. While the original games relied on the DS stylus and touch controls, the developers of Plaza began with trying button controls first. Having found the button controls to work smoothly for the game, they decided to completely focus on button controls. Honma also stated that they wanted to develop a Switch 2 edition of the game to take advantage of controller gimmicks of the Joy-Con 2, similar to how the stylus was used to play games on the DS touchscreen in the original games. The Rap Battle shop was included as most games in the series include a rhythm game. The rap battle minigame was originally going to be a "Voice Percussion" or beatbox shop, but was ultimately changed to rap battle to appeal to modern music interests. While the original games were targeted toward young girls, Bandai wanted to target both children and adults with Plaza, especially adults who played the original games twenty years prior. When designing combination shops, the designers chose to combine shops that they thought would make for strange or amusing results.
Release
Pre-release Tamagotchi Plaza was announced in a Nintendo Direct presentation on March 27, 2025. Digital pre-orders for the game began on March 28 in Japan. The game was originally announced exclusively for the Nintendo Switch, with a Switch 2 edition being announced on June 6. A demo of the game was available to be played at the "Nintendo Switch 2 Experience" event in Makuhari Messe in Chiba on April 26 and 27, prior to the Nintendo Switch 2's launch. From May 22 to 25, the game was showcased with a playable demo at the PlayX4 gaming expo in South Korea. From June 6 to 8, Bandai Namco Entertainment showcased the game at Anime Festival Asia at the Jakarta Convention Center in Indonesia. A demo of the game was available to play, and players were given Plaza-themed keychains and headbands. On June 11, an official fan book was released in Japan that celebrated the 20th anniversary of the Corner Shop series. From June 18 to July 31, 2025, an in-person event promoting the game was held in Shibuya. The event featured a demo of the game, limited edition merchandise for purchase, and character greetings with costumed Tamagotchi characters. Famous Japanese sushi restaurateur, Kiyoshi Kimura, also known as "The Tuna King", made an appearance at the event and played the sushi restaurant minigame alongside series producer Sanae Honma.
Release The game released on the Nintendo Switch and Switch 2 on June 26, 2025 in Japan, and June 27, 2025, worldwide. On its first day of release in Japan, it was announced that the game would also be receiving future updates that would add additional free content. The game received a physical release in Japan and Europe, with a digital-only release on the Nintendo eShop in other regions. Plaza's 2025 release corresponded with the series' 20th anniversary, with the first game being released on the DS in 2005.
Post-release
Updates