Koutoubia is a Moroccan company operating in the agri-food sector, primarily known for its production of processed meats and charcuterie. The company was founded in 1985 in Mohammédia by Mohamed Belghiti Khennoussi, a Moroccan entrepreneur previously residing in France, then bought by the entrepreneur Tahar Bimezzagh.
Operations and market As of the early 2000s, Koutoubia was producing over 8 million tonnes of processed meat annually and offered a product range of around 60 items, covering an estimated 70% of the Moroccan processed meat market.
International presence Since 2003, the company has expanded its distribution beyond Morocco, particularly targeting markets in the Middle East.
Marketing and sponsorship Koutoubia advertises through Moroccan television channels and sponsored several national football clubs, including Raja CA, Wydad AC, KAC Kénitra, and Hassania Agadir.
In the past, Koutoubia was also a partner of FC Barcelona, with its advertising displayed at the Camp Nou. A video from 2016 shows Koutoubia's advertisement present in the stadium during a goal by Cristiano Ronaldo.
See also List of companies of Morocco
External links Official website
References