Various publications have analyzed the cultural, economic, and sociopolitical influence of the Las Mujeres Ya No Lloran World Tour, the 2025 concert tour by the Colombian singer Shakira, driven by massive ticket sales by her fans, known as "Shakiramanía" in Latin territory. Described as a tour with unprecedented records for a Latin American artist and an "unstoppable phenomenon," this tour marked Shakira's return to the stage after seven years with her El Dorado World Tour, and the first after the COVID-19 pandemic following a planned 2021 tour that was ultimately cancelled. It is considered a "rebirth" for the singer in popular culture after her separation from soccer player Gerard Pique in 2022. The influence of this tour across various countries highlights Shakira's significant role in popular culture.
Demand
Americas
South America The tour was an exceptional success when the Latin American leg dates were announced, selling out in the first few hours. In countries like Argentina, Peru, and Chile, it broke records by selling out in just 40 minutes earning the nickname "Shakira Fever" and "Shakiramania." Due to the overwhelming demand, new dates were quickly added. In Colombia, the second matchday at the Bogotá stadium sold out in just 1.5 hours. Shakira's concerts in Colombia, due to conflict with the "La Guacherna" festival, and the high demand for the first date, ultimately led to the decision to move the Carnival date to February 22nd in order to accommodate more dates.
North America During the pre-sale period for the North American leg of the tour, tickets for most shows sold out. Ticket prices ranged from $200 to $2,000 (excluding VIP tickets or other add-ons) depending on the city. Due to positive demand, Shakira added additional performances in Palm Springs, Miami, and New York. Meanwhile, her concerts in Phoenix, Inglewood, San Antonio, Dallas, Charlotte, Washington, D.C., and Chicago were almost completely sold out. In Miami, she extended her record for being the female artist with the most shows at the Kaseya Center, with 11 in total. However, the tour was postponed until May 2025 due to "overwhelming" demand, according to Live Nation, to move the various North American concerts to stadiums. Here, she managed to sell out Miami's Hard Rock Stadium.
Mexico
Central America
Crowd phenomena
Fanaticism
Agglomeration Shakira's arrival in the countries where she would perform received extensive media coverage. In Peru, more than 4,000 fans awaited her at Jorge Chavez Airport. In Chile, she was greeted by dozens of fans outside the airport. In Argentina and Brazil, Shakira's arrival sparked a stir among her fans, who waited outside their respective airports with various gifts to give her and to sing to her. In Colombia, the mayor of Barranquilla, along with thousands of fans, had planned a welcome for Shakira with folkloric groups and Carnival costumes. Fans carried flags, posters, photographs, and clothing alluding to the artist, a so-called "mini carnival" that was just days away. This gave the city's airport a colorful and festive atmosphere. However, Shakira went directly to see her father, who was ill.
Scam Controversies Due to the massive scale of the tour in Latin American countries, controversies arose over scams by ticket resellers. In countries like Peru, Latina Noticias reported that there were more than 15 complaints of fraud. In Colombia, a "worrying" increase in ticket resale scams was also reported. In Barranquilla, the company "Ticketiando" reported that its name was being used to sell fake tickets and defraud people. In Argentina, the VIAGOGO website received multiple complaints about scams involving ticket purchases for the Buenos Aires concert that never reached the buyers.
Fashion Several fans wore replicas of Shakira-inspired outfits or costumes for the concert, based on her music. Glamour magazine called it "a pending task that must be completed now" and made its list of the 5 best Shakira-inspired outfits to wear. According to Peruvian media, the looks that fans in the country recreated the most were from the songs "Las De La Intuición", "She Wolf", and "Waka Waka".
In countries like Colombia, a notable element was the fashion of the public, who paid tribute to the iconic artist through their wardrobes throughout her career. The predominant colors among those in attendance were gold, silver, and black. Likewise, in the country, the OSTU brand became the official merchandise store for the tour, developing a collection of unisex clothing for adults and children, producing more than 20,000 units.
According to the newspaper El País, during her stay in Barranquilla, in the last few days, everything that was attire sought to resemble Shakira, the most notable were wigs, Arabic caderines, sparkles that looked like diamonds, among others. The called "Shakisetas" also became fashionable, a collection of five models of t-shirts inspired by different models from Shakira's career, the best-selling being "the t-shirt of all the Shakiras", managing to sell more than 200 with an expectation of 50.
In Argentina, fans arrived at the concert remembering her look primarily from the album "¿Dónde están los ladrónes?", with hair braided with colorful ribbons and purple wigs, ties, and miniskirts like in "Las de la intuición".
Economy and commerce
Tourism
According to Forbes Argentina, the tour generated an increase in tourism. According to data from Booking.com, the capital saw a 10% increase in accommodation searches during the concert. Likewise, in countries like Mexico, the cities of Monterrey and Guadalajara registered increases in tourist demand of 291% and 89% respectively. A similar phenomenon occurred in Brazil, specifically in São Paulo, where Shakira's performance had a positive impact on tourism, accounting for 40% of accommodation searches. In Colombia, the impact was classified as "deeply felt."
In Barranquilla, her hometown, there was a 1,367% increase in accommodation searches. More than 85,000 people attended the concerts, of which 42% were domestic tourists and 6% were international, from countries such as Brazil, Chile, Ecuador, United States, and Mexico, her home in Barranquilla and the school where she studied saw an increase in visitors during the dates coinciding with the show. Additionally, 95% of the tourists visited the Gran Malecón, with 43,000 visitors in two days. In Bogotá, Shakira's concerts also boosted tourism. The Colombian capital recorded hotel occupancy of up to 95% during the concerts, with more than 80,000 attendees across both dates, 30% of whom were tourists. This phenomenon was dubbed by DataiFX as the "Shaki-Tourism" effect.
In Brazil, during the month of January, the Brazilian brand of LATAM Airlines Group announced an additional flight on February 12 of that year from Confins Airport to Guarulhos Airport ahead of Shakira's concert the following day, to accommodate increased passenger demand. Likewise, the brand in the country of Colombia added eight additional flights to Barranquilla, from Bogotá and Medellín, to satisfy the demand for Shakira's concert in addition to the Barranquilla carnival In a press release, Brazilian travel agency Decolar reported a 67% increase in demand for flights to Rio de Janeiro, as well as an increase in flights to São Paulo during the concert compared to last year.
Civil transport The concert generated changes in the public transport system of several countries, in Peru due to the concert the Urban Transport Authority for Lima and Callao arranged the extension of schedules in the Metropolitan, the blue corridor and the availability of conventional transport routes and authorized taxis, the Estadio Nacional station of the Metropolitan will operate until midnight during the days of the concerts and the stations located in the north and south zones will be enabled exclusively for the disembarkation of passengers. in Colombia the TransMilenio facilitated mobility to attendees of the Shakira concert in Bogotá preparing trunk and zonal routes to ensure fast and efficient access to the El Campín stadium during the concerts, Likewise, zonal services were provided from 57th Street with diagonal 61B, with destinations towards the localities of Chapinero and Usaquén, according to LatinPyme Shakira with her tour generated a significant increase in the demand for trips through Cabify and contributing to boost urban mobility. In Nuevo León, Mexico, Metrorrey is extending its hours until 1 a.m. to facilitate transportation for those attending Shakira's concert in Monterrey.
Local business In Barranquilla, the local government estimated that Shakira's performances generated an economic turnover of 66.8 billion Colombian pesos, of which 18 billion pesos were driven by a chain of transactions from local businesses in the city. The Oxford Economics study considered subsequent purchases of products and services derived from tourism activities such as hotels, restaurants, transportation, commerce, and services. According to Forbes Colombia, the shows held in the country generated an economic impact of approximately $206 billion Colombian pesos (US$49.6 million). According to Billboard magazine, the seven sold-out shows in Mexico City generated around 20,000 jobs in logistics, security, transportation, and production, benefiting workers across various sectors such as hospitality, restaurants, and airlines, as well as street vendors and small businesses near the venues. In countries like Peru, various media outlets reported that Shakira's concert in Lima, held on February 17, 2025, at the National Stadium, generated significant revenue from the sale of food, beverages, and merchandise, reaching more than S/. 548,000. The National Superintendency of Customs and Tax Administration (Sunat) reported that beverages led sales with S/. 379,223, followed by food with S/. 127,197, and merchandise with S/. 41,710. This data was obtained after inspections carried out at 41 points of sale during the event. In Colombia, on Mercado Libre, Shakira increased online sales by 570%, highlighting classic albums, perfumes, hairstyling kits, and her famous purple wig, which has increased sales by 40% in downtown Barranquilla. The investment exceeds $100,000 pesos per person.
Losses due to cancellation In cities like Medellin, the cancellation of the event had a negative impact on their economy. The directors of Asoeventos pointed out that a unique opportunity to boost tourism and the local economy was lost. They also explained that the city will not receive $14 billion from the 48,000 people who attended the concert. Therefore, the president of the entity asked for the collaboration of visitors and residents of the capital of Paisa to support the businesses that were prepared for the event. The Association of Bars of Colombia pointed out that the cancellation is a hard blow to the association.
Achievements
Venue records