TooMunchFun was an American advergaming portal owned by Kraft Foods.Examples of Food Corporation Websites in the US Geared to Children and Adolescents It went into operation in 2001. Many of its games were tied in to at least one of its brands, including Post Cereals, which also had its own website. As of a June 2001 Nielsen survey, the website attracted an audience of 59,000 unique users ages 6–11
In the 2001 back-to-school season, Kraft held a series of sweepstakes on both the TooMunchFun and Nickelodeon websites.Riding the Brandwagon In 2002, it had a game coinciding with the 20th anniversary re-release of E.T., ET Adventures.Brand in ascolto delle nuove tendenze For the 2002 back-to-school season, the website offered music-related content, to complement what other websites were doing with the Be a Popstar game.Back to school: Kraft eschews TV for pop star promo; Sponsors tour for tween idol Aaron Carter, Advertising Age, August 12, 2002 For the same season in 2003, it offered activities related to Kraft's Win A Sports Star For Your School campaign.Scholar Athletes
It is unknown what led to the closure of the website. In February 2005, TooMunchFun was replaced by a Kraft Brands landing page saying that the website was removed, with users having the choice of either Postopia or NabiscoWorld, its sister sites at the time.Kraft Brands
References