Puteri Indonesia 2025, the 28th edition of the Puteri Indonesia pageant, was held on 2 May 2025 at the Plenary Hall, Jakarta International Convention Center in Jakarta, Indonesia. Harashta Haifa Zahra of West Java crowned her successor, Firsta Yufi Amarta Putri of East Java, at the end of the event. This marks the fourth time East Java has won Puteri Indonesia, following victories in 2007, 2014, and 2020. Firsta represented Indonesia at Miss Supranational 2025 in Poland, placing in the Top 24.
Puteri Indonesia Lingkungan 2024, Sophie Kirana of SR Yogyakarta; Puteri Indonesia Pariwisata 2024, Ketut Permata Juliastrid Sari of Bali; and Puteri Indonesia Pendidikan dan Kebudayaan 2024, Melati Tedja of East Java, also crowned their successors: Melliza Xaviera Putri Yulian of Jakarta SCR 1, Salma Ranggita Cahyariyani of South Sumatra 1, and Rinanda Aprillya Maharani of East Kalimantan respectively.
For the first time ever, the finale was attended by international beauty pageant titleholders from Southeast Asia, including Miss Supranational 2024, Harashta Haifa Zahra, and Miss Cosmo 2024, Ketut Permata Juliastrid Sari, both from Indonesia, alongside Miss International 2024, Huỳnh Thị Thanh Thủy of Vietnam, and Miss Charm 2024, Rashmita Rasindran of Malaysia.
Pageant Preliminary round Before the final telecast, the delegates participated in the preliminary competition, which featured presentations in traditional costumes, talent showcases, and evening gown segments. Held on 26 April 2025, at Balai Sarbini in Jakarta, the event was streamed live on the Puteri Indonesia YouTube channel. Olivia Tan and Bayu Adhitama hosted the event, which included special performances by Rossa, Dipha Barus, and Barsena Bestandhi.
Selection committee Putri Kus Wisnu Wardani – chairwoman of the advisory board of Yayasan Puteri Indonesia Kusuma Dewi Sutanto – head of organization of Yayasan Puteri Indonesia Mega Angkasa – head of communications of Yayasan Puteri Indonesia Kusuma Ida Anjani – director of Mustika Ratu, chairwoman of the Puteri Indonesia 2025 selection Sabrina Chairunnisa – Puteri Indonesia 2011 3rd Runner-up from North Sumatra, actress, and content creator Yasinta Aurellia – Puteri Indonesia Lingkungan 2023 from East Java and Top 24 at Miss Supranational 2023 Ayu Heni Rosan – Puteri Indonesia Bali 1992 and founder of Yayasan Citra Kartini Indonesia Rizki Handayani Mustafa – deputy Minister of Tourism Hetifah Sjaifudian – chairwoman of Commission X of the House of Representatives
Finals This year's competition maintained the same number of semifinalists as the previous edition, with 16 spots available. The preliminary competition, held on 26 April 2025, along with various quarantine activities—including talent, traditional costume, and evening gown showcases, as well as private interviews with the judges and psychological assessment—determined the top 13 semifinalists. Public voting was also incorporated to select the 14th to 16th contestants advancing to the final round.
Selection committee Kusuma Dewi Sutanto – head of organization of Yayasan Puteri Indonesia Mega Angkasa – head of communications of Yayasan Puteri Indonesia Kusuma Ida Anjani – director of Mustika Ratu, chairwoman of the Puteri Indonesia 2025 selection Farhana Nariswari – Puteri Indonesia 2023 from West Java Sultan Bachtiar Najamudin – speaker of the Regional Representative Council Rosan Roeslani – Minister of Investment and Downstream Industry Titiek Suharto – member of the House of Representatives Widiyanti Putri – Minister of Tourism Jahja Setiaatmadja – president director of Bank Central Asia – actress, model, presenter and comedian
Background Location and date Puteri Indonesia 2025 coronation night was held on 2 May 2025 at the Plenary Hall, Jakarta Convention Center in Jakarta, coinciding with National Education Day. The pre-quarantine period took place from 15 to 23 April 2025, followed by the main quarantine from 24 April to 2 May 2025.
Host and performers and Patricia Gouw returned as hosts for Puteri Indonesia 2025, marking Sitohang's 14th time and Gouw's fifth time hosting the pageant. The duo previously hosted together for Puteri Indonesia 2020 and from 2022 to 2024. Ari Lasso and Ziva Magnolya performed at the event this year.
Selection of participants Candidates for Puteri Indonesia 2025 were selected through auditions held in Jakarta, regional competitions, or public voting. Registration closed on 31 January 2025, with auditions taking place throughout February 2025.
Six provinces—Bangka Belitung, Banten, East Java, South Sulawesi, West Java, and West Nusa Tenggara—hosted regional competition to choose their representatives. Among the four new provinces in Eastern Indonesia, only South Papua made its debut this year. Meanwhile, West Papua withdrew from the competition due to the absence of a selected delegate.
Competitions
Best Photogenic The Best Photogenic award was chosen by , Creative Director of Puteri Indonesia, based on a photoshoot session held on 18 April 2025. The selection criteria included not only physical appearance, but also the contestants' aura and charisma. In addition, Bubah also awarded the contestant with the most unique face.
Result ContestantsWinners Central Java 1 – Maura Izzati Central Sulawesi – Jeaneth Anabella Josevina Jakarta SCR 1 – Melliza Xaviera Putri YulianUnique FaceSoutheast Sulawesi – Lidyana Nono
Catwalk Challenge In this challenge, contestants will showcase their catwalk skills through short videos, featuring outfits that highlight traditional Indonesian fabrics as part of the 'Wastra Bersabda' theme for the 28th edition. The Top 20 contestants will then become opening dance centers for the preliminary competition. Result Contestants Winners Bali – Ni Nyoman Ayu Natasya Amanda Jakarta SCR 1 – Melliza Xaviera Putri Yulian North Sumatra 1 – Putri Agita Sembiring Milala Top 20 Aceh – Mutiara Hasanah Bangka Belitung – Mery Wiega Andreani Banten – Syafira Mardhiyah Central Sulawesi – Jeaneth Anabella Josevina East Java – Firsta Yufi Amarta Putri East Kalimantan – Rinanda Aprillya Maharani East Nusa Tenggara – Elisea Benedicta Katharina Mada Jakarta SCR 3 – Sarah Sentoso Jakarta SCR 6 – Lailani Fitrah Ramadhani Lampung – Intan Kartika Putri Astari Papua – Yokbet Merauje Riau Islands 1 – Yetti Mawar Sembiring Meliala Southeast Sulawesi – Lidyana Nono South Kalimantan 1 – Nur Azelia Humani Santang South Kalimantan 2 – Antung Aulia Salsa Bella Yogyakarta SR – Maharani Divaningtyas West Nusa Tenggara – Cahaya Sukma Dewi
Best Makeup In this challenge, contestants showcase their makeup skills using Mustika Ratu cosmetic products in short videos, with the best makeup design winning the challenge. Result Contestants Winners East Kalimantan – Rinanda Aprillya Maharani Jakarta SCR 3 – Sarah Sentoso South Kalimantan 1 – Nur Azelia Humani Santang
Best Profile Video Contestants are required to create a profile video introducing themselves and the province they represent, with the best video winning this award. Result Contestants Winners East Java – Firsta Yufi Amarta Putri East Kalimantan – Rinanda Aprillya Maharani North Sulawesi – Cindi Noladyta Takumansang
Best Talent Contestants showcased their talents on stage, with those demonstrating exceptional skills being awarded for their performances. Result ContestantsWinnerEast Kalimantan – Rinanda Aprillya Maharani Top 3 Bangka Belitung – Mery Wiega Andreani North Sumatra 2 – Morana Angelica Pertiwi Rajagukguk Top 12 Banten – Syafira Mardhiyah Central Java 1 – Maura Izzati East Java – Firsta Yufi Amarta Putri Jakarta SCR 3 – Sarah Sentoso North Kalimantan – Dewi Ratna Ningsih Riau Islands 1 – Yetti Mawar Sembiring Meliala South Papua – Theresia Shamenta Novianty Kowirop Kaipman South Sulawesi – Andi Adriana Noviyanti Andi Rumpang West Nusa Tenggara – Cahaya Sukma Dewi
Best in Traditional Costume During the Traditional Costume Show, contestants showcased their traditional attire in front of the judges. The top three nominees for Best in Traditional Costume were announced at the event's conclusion, with the grand winner to be revealed on coronation night. Result ContestantsWinnerSouth Kalimantan 2 – Antung Aulia Salsa Bella Top 3 East Java – Firsta Yufi Amarta Putri Lampung – Intan Kartika Putri Astari
Best in Evening Gown During the Preliminary Competition, contestants showcased their evening gowns in front of the judges, and the top three nominees along with the Best in Evening Gown winner were announced at the event's conclusion. Result Contestants Winner East Kalimantan – Rinanda Aprillya Maharani 1st Runner-up West Nusa Tenggara – Cahaya Sukma Dewi 2nd Runner-up Jakarta SCR 1 – Melliza Xaviera Putri Yulian
Motion Challenge The contestants were randomly divided into seven groups for this challenge. Each contestant was tasked with presenting their chosen mission or advocacy on stage, followed by a discussion where the hosts posed questions and motions on various cases and issues. The contestants then shared their thoughts and ideas, showcasing their perspectives on each topic. Result Contestants WinnerRiau – Sarah Aurelia Saragih1st Runner-upJakarta SCR 3 – Sarah Sentoso2nd Runner-upSouth Sumatra 1 – Salma Ranggita Cahyariyani Top 9 East Kalimantan – Rinanda Aprillya Maharani Jakarta SCR 4 – Joanne Amanda Irawan Papua – Yokbet Merauje South Kalimantan 1 – Nur Azelia Humani Santang South Papua – Theresia Shamenta Novianty Kowirop Kaipman Yogyakarta SR – Maharani Divaningtyas
Results
Titleholders
Placement Contestant International PlacementPuteri Indonesia 2025 (Miss Supranational Indonesia 2025)East Java – Firsta Yufi Amarta Putri Top 24 – Miss Supranational 2025 Puteri Indonesia Lingkungan 2025 (Miss International Indonesia 2025) Jakarta SCR 1 – Melliza Xaviera Putri Yulian3rd Runner-Up – Miss International 2025Puteri Indonesia Pariwisata 2025 (Miss Cosmo Indonesia 2025)South Sumatra 1 – Salma Ranggita CahyariyaniTop 21 – Miss Cosmo 2025Puteri Indonesia Pendidikan 2025 (Miss Charm Indonesia 2025)East Kalimantan – Rinanda Aprillya Maharani2nd Runner-Up – Miss Charm 2025Puteri Indonesia Kebudayaan 2025Banten – Syafira MardhiyahDid not competePuteri Indonesia Inovasi & Teknologi 2025Yogyakarta SR – Maharani Divaningtyas § ΔTop 16 Jakarta SCR 2 – La-Tanya Alisa Riskasari Jakarta SCR 3 – Sarah Sentoso North Sulawesi – Cindi Noladyta Takumansang North Sumatra 1 – Putri Agita Sembiring Milala § Riau – Sarah Aurelia Saragih Riau Islands 1 – Yetti Mawar Sembiring Meliala South Kalimantan 1 – Nur Azelia Humani Santang § South Sulawesi – Andi Adriana Noviyanti Rumpang West Nusa Tenggara – Cahaya Sukma Dewi West Sulawesi – Adinda Putri Pawan Δ – Advanced to the Top 6 via public voting § – Advanced to the Top 16 via public voting
Special awards AwardsContestantsMain AwardsPuteri Indonesia Persahabatan(Miss Congeniality)North Sumatra 1 – Putri Agita Sembiring MilalaPuteri Indonesia Favorit(Miss Favorite)Yogyakarta SR – Maharani DivaningtyasKostum Tradisional Terbaik(Best in Traditional Costume)South Kalimantan 2 – Antung Aulia Salsa BellaGaun Malam Terbaik(Best in Evening Gown) East Kalimantan – Rinanda Aprillya Maharani West Nusa Tenggara – Cahaya Sukma Dewi Jakarta SCR 1 – Melliza Xaviera Putri YulianPuteri Indonesia Berbakat(Miss Talent)East Kalimantan – Rinanda Aprillya MaharaniPuteri Indonesia Intelegensia(Miss Intelligence) East Kalimantan – Rinanda Aprillya Maharani South Papua – Theresia Shamenta Novianty Kowirop Kaipman Jambi – Nadia Aprisilia Puteri Indonesia Berpengaruh(Miss Influencer)South Kalimantan 1 – Nur Azelia Humani Santang
Contestants 45 contestants competed in this year's competition.