Miss Universe Philippines Cebu is a regional title under Miss Universe Philippines (MUPH), representing Cebu in the annual national pageant. The titleholder serves as Cebu's ambassador, showcasing its culture, heritage, and tourism. Titleholders often promote Cebuano culture, sustainable tourism, community development, and environmental preservation, protecting Cebu's historical landmarks.
History The title was officially integrated into the Miss Universe Philippines Accredited Partners Program following its separation in 2019 from Binibining Pilipinas, which is the oldest active national beauty pageant in the Philippines. Alternative names for Cebu are Cebu City, Lapu-Lapu City, Mandaue City, and Cebu Province.
Notable winners Cebu's representatives have achieved the following success in the Miss Universe Philippines competition:
Beatrice Luigi Gomez (Miss Universe Philippines 2021) – The first openly LGBTQ+ winner of MUPH, representing Cebu City. She later advanced to the Miss Universe 2021 pageant in Eilat, Israel, where she was placed in the Top 5. Gazini Ganados (Miss Universe Philippines 2019) – Representing Talisay, Cebu, Ganados won the Best in National Costume award and was placed in the Top 20 at Miss Universe 2019.
Selection process The titleholder is chosen through local pageants or appointed by provincial organizers. The participants undergo strict preparation in public speaking, runway skills, and community engagement. The pageant features various segments, including evening gown, swimsuit, and question-and-answer portions. Contestants are judged based on beauty, intelligence, and advocacy. Local mentors and MUPH officials prepare the winners for the national competition.
Titleholders YearRepresentedMiss Universe Philippines CebuHometownAgeAwardsRef.2024Cebu City - NorthKris Tiffany JansonCebu City34 Best in Evening Gown Miss Oro Galleria Miss Myra Standout Beauty Miss Esteem Medica2025Cebu City - NorthGabriella Mai CarballoCebu City26 Best in Evening Gown Best in Swimsuit Miss Photogenic Best in Funwear 1st Runner-up Miss Confident Award Waterfront Cebu City Hotel & Casino Ambassadress The Face of Mags Miss Rose Pharmacy Miss Myra-E Miss Skin 911 Premier Immo-Plan GMBH Ambassadress 2026No Pageant Held
Winners Gallery
Cebu at Miss Universe Philippines YearRepresentedCandidateAgePlacementAwardsRef.2020CebuApriel Smith24 Top 16Cebu CityTracy Maureen Perez27Top 16 Miss Photogenic Best in Swimsuit PhotoMandaueLou Dominique Piczon24Top 162021CebuSteffi Rose Aberasturi272nd Runner-Up Miss Luxxe White Reveal Instabright StunnerCebu CityBeatrice Luigi Gomez26Miss Universe Philippines 2021 Best in Swimsuit Best in Evening Gown Miss Luxxe Immune Plus Game Changer Miss Cream Silk2022CebuLou Dominique Piczon26Top 10 Miss Okada ManilaCebu CityChantal Elise Schmidt20Top 10 Miss CavasoLapu-LapuSashi Chiesa26UnplacedMandaueIsabel Luche22Unplaced Miss Jewelmer2023CebuEmmanuelle Camcam28Top 18Cebu CityDianne Padillo27UnplacedLapu-LapuClare Inso24UnplacedMandaueBreanna Marie Evans27Withdrew2024CebuKris Tiffany Janson34Top 10 Icon DollMandaueVictoria Leslie Ingram27UnplacedBantayan IslandJuvel Ducay29UnplacedTalisayMary Josephine Paaske21UnplacedToledoKim Irish Placibe19Unplaced2025CebuChella Falconer25WithdrewCebu CityGabriella Mai Carballo26The Miss Philippines Eco International 2026Lapu-LapuNatasha Shay Testa20UnplacedMandaueStefanie Przewodnik19WithdrewSan FernandoThelma Suzanne Dayao19Unplaced2026CebuNicole Borromeo25The Miss Philippines Worldwide 2026 Faces of Mags Miss Abu Miss Ever Bilena Miss Great Lengths IColor Miss Zleep by Zion Miss Jell Life Beauties Ambassadress of Goodwill (Misamis Occidental award)Cebu CityApriel Smith29The Miss Philippines Charm 2026 Queens of Pablo
See also Miss Universe Philippines Pampanga
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