Afina is an American product line of filtered shower heads founded by Ramon van Meer. The company is headquartered in Austin, Texas.
History van Meer, a Netherlands-born businessperson, founded Afina in October 2024, producing shower heads that filter out chlorine and other chemicals often found in tap water.
The company is best known for its Afina A-01 shower head.
In April 2025, van Meer publicly documented an experiment testing whether American consumers would pay more for a domestically manufactured product amid rising U.S.–China trade tariffs. The experiment revealed no preference.
See also Hansgrohe Pfister
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