"Imaginary Friend" is a song recorded by South Korean girl group Itzy for their ninth extended play, Gold. It was released as the EP's second single by JYP Entertainment on October 15, 2024.

Background and release On July 9, 2024, JYP Entertainment announced that Itzy would be releasing a new record in October 2024. On September 13, the agency confirmed that the group's ninth extended play, Gold, would be released on October 15. The track listing and promotional schedule were also released on the same day, with "Gold" and "Imaginary Friend" announced as the lead singles. On October 7, together with five tracks from the EP, the preview for "Imaginary Friend" was released. The song was released alongside the extended play on October 15. The music video teasers for "Imaginary Friend" were later released on October 23 and 25. The English version of the song was released on October 25. On October 28, the music video was released.

Composition "Imaginary Friend" was produced by Ryan S. Jhun alongside James Daniel Lewis who contributed to the composition and arrangement, with Sorana Pacurar participating in the composition, and Jun Seo and Hwan Yang participating in the arrangement. It was described as a pop-dance song that combines vintage pop guitar, acoustic band sound, and vocal harmonies with mellow tones.

Promotion Following two weeks of promotion for "Gold" on music programs, promotion for "Imaginary Friend" began. Itzy performed on two music programs in the first week of promotion: KBS's Music Bank on November 1, and SBS's Inkigayo on November 3.

Credits and personnel Credits adapted from Melon.

Studio JYPE Studio – recording, digital editing 821 Sound – digital editing Alawn Music Studios – mixing

Personnel Itzy – vocals Perrie – background vocals Sorana Pacurar – background vocals, composition Ryan S. Jhun – lyrics, composition, arrangement, vocal directing, programming James Daniel Lewis – composition, arrangement, programming Jun Seo – arrangement, programming Hwan Yang – arrangement, programming Uhm Se-hee – recording Im Chan-mi – recording, digital editing Kwak Bo-eun – recording Yue – digital editing Kim Min-hee – digital editing Alawn – mixing

Release history + Release history for "Imaginary Friend" Region Date Format Version Label Various October 15, 2024 Original October 25, 2024 English

References