is a song by Japanese singer-songwriter and internet personality Kocchi no Kento, released as a single by Blowout Inc. on May 27, 2024.
Written by Kocchi no Kento and , it is an up-tempo melancholy pop song about the daily lives of salarymen whose stress has peaked while struggling to overcome peer pressure. created the single's retro-styled cover art and accompanied animated music video, which were inspired by Shōwa-era manga and anime, with some references of classic animated cartoons from late 1950s and early 1960s.
"Hai Yorokonde" went viral on social media in Japan shortly after its release along with its music video, which has amassed over 100 million views on YouTube. The song topped the Billboard Japan Heatseekers Songs, and subsequently peaked at number four on the Japan Hot 100 and number two on the Global Japan Songs Excl. Japan. The English version, translated by 's Shintaro Naomika, was released on July 31.
Live performances Kocchi no Kento gave a televised performance of "Hai Yorokonde" at CDTV Live! Live! on August 5, and performed again on September 23, October 7, and December 16. He appeared to sing the song on the YouTube channel The First Take on August 30, and at Music Station on October 25 and its 2024 Super Live edition on December 27. The song was included on the setlist for his first concert Yoitokose on December 13. The singer performed the song at the 66th Japan Record Awards on December 30, where he won Best New Artist, and the 75th NHK Kōhaku Uta Gassen the next day as the opening show.
Other uses A parody version of "Hai Yorokonde", titled "Hai Yorokonde Kikikiki Don", featured in partnership with Nissin Foods for instant noodle Donbei television commercial, expressing the differences in the tastes of East and West Japan.
Accolades + Awards and nominations for "Hai Yorokonde" Ceremony Year Award Result U-Can New Words and Buzzwords Awards 2024 New Words and Buzzwords Awards MTV Video Music Awards Japan 2025 Best Animation Video Music Awards Japan 2025 Best Music Video Best Viral Song
Credits and personnel Kocchi no Kento – vocals, lyrics, composition GRP – composition, arrangement Midori Furusawa – recording Hideki Ataki – mixing Kazuya Kanehisa – music video, cover artwork
Charts
Weekly charts + Weekly chart performance for "Hai Yorokonde" Chart (2024) Peakposition Global Excl. US (Billboard) 99 Japan (Japan Hot 100) 4 Japan Heatseekers (Billboard Japan) 1 Japan Combined Singles (Oricon) 7 South Korea Download (Circle) 122
Year-end charts + 2024 year-end chart performance for "Hai Yorokonde" Chart (2024) Position Japan (Japan Hot 100) 30 Japan Heatseekers (Billboard Japan) 1
+ 2025 year-end chart performance for "Hai Yorokonde" Chart (2025) Position Japan (Japan Hot 100) 36
Release history + Release dates and formats for "Hai Yorokonde" Region Date Format Version Label Various May 27, 2024 Original Blowout Inc. July 31, 2024 English August 25, 2024 A cappella remix October 3, 2024 From The First Take December 17, 2024 Holiday remix
References