Meovv (pronounced "meow"; ; stylized in all caps) is a South Korean girl group formed and managed by The Black Label. The group consists of five members: Sooin, Gawon, Anna, Narin, and Ella. They debuted on September 6, 2024, with the release of their digital single "Meow".
Name The group's name, Meovv, is an acronym for "My Eyes Open VVide". Member Ella responded to expressing the team name's "W" with two 'V's, saying, "I wanted to give visual fun," and "I liked it better because it felt like it represented each of the members."
History Pre-debut activities and formation Most members of Meovv held experience in entertainment, modeling, music, and dance, prior to their acceptance into The Black Label. American model Ella Gross entered the industry at age two and has been featured on several fashion campaigns such as Zara, H&M, and GAP. Gawon was a former YG Entertainment trainee and a former model who starred in Adidas ads. Japanese member Anna started her career as a child model and was an exclusive model for Seventeen Japan from October 2019 to December 2021.
In March 2024, the agency announced its plans to launch a new girl group in the first half of 2024. In March, it was revealed that The Black Label applied for the trademark "Méovv" across multiple categories, suggesting its potential use for their new girl group.
2024–present: Introduction and debut
On August 16, 2024, The Black Label launched official social media accounts and posted animated teasers for their first girl group. These teasers also featured a large black cover being taken off a building, revealing five giant black cats sitting atop, hinting at the groups potential number of members. On August 19, The Black Label released a special teaser on Twitter, announcing that the agency would release content on August 21. That same day, The Black Label posted a video about Ella Gross on their official YouTube channel, making her the first member of Meovv to be revealed. Gawon was revealed on August 23, followed by Sooin, Anna, and Narin, each after two days intervals. Thereafter, The Black Label announced that Meovv had signed a partnership contract with Capitol Records ahead of their debut.
A video trailer and announcement posters featuring all five members were released on September 4, 2024, alongside the announcement of the release of the group's debut digital single, "Meow". On September 6, the single was released alongside its music video. The group's second single, "Toxic", was released on November 18.
Meovv's first EP, My Eyes Open VVide, was announced on April 14, 2025. A track from the EP, "Hands Up", was pre-released on April 28, and gave the group their first music broadcast trophy since debut on M Countdown on May 8, while the EP's lead single, "Drop Top", was released alongside the EP on May 12. The group released their first Japanese single, "Me Me Me", on July 29, which also serves as a promotional track for the Japanese cosmetics brand Kao. In September, it was reported that Meovv will be releasing new music the following month. They then released the digital single "Burning Up" on October 14.
On May 11, 2026, The Black Label announced that Meovv would be releasing their second EP, Bite Now, on June 1. On October 1, The Black Label announced that Meovv's first single album Go Hard would be released on October 12.
Endorsements In February 2025, Meovv was selected as brand ambassador of the beauty brand L'Oréal Paris. On July 29, the group was introduced as brand ambassador for Kao Corporation's new hair care product "MEMEME", which was launched on that date with the release of the song of the same name and announced as the group's first Japanese single under Universal Music Japan.
Members
Sooin () Gawon () Anna () Narin () Ella ()
Discography Extended plays + List of extended plays, showing selected details, selected chart positions, sales figures, and certifications Title Details Peak chart positions Sales Certifications KORPeaks on the Circle Album Chart:
JPN USSalesPeaks on the Top Album Sales: My Eyes Open VVide: Bite Now: USWorldPeaks on the World Albums:
Bite Now: My Eyes Open VVide Released: May 12, 2025 Labels: The Black Label Formats: CD, digital download, streaming 4 50 10 4 KOR: 282,580Cumulative sales for My Eyes Open VVide:
JPN: 738Cumulative Japanese sales for My Eyes Open VVide: Physical (648):
Digital (90):
KMCA: Platinum Bite Now Released: June 1, 2026 Labels: The Black Label Formats: CD, digital download, streaming 4 23 26 7 KOR: 197,470Cumulative sales of Bite Now:
JPN: 2,341
Single albums + List of single albums, showing selected details Title Details Go Hard Scheduled: October 12, 2026 Labels: The Black Label Formats: CD, digital download, streaming
Singles Korean singles + List of Korean singles, showing year released, selected chart positions, and name of the album Title Year Peak chart positions Album KORPeaks on the Circle Digital Chart:
JPNHeat.Peaks on the Billboard Japan Heatseekers Songs: "Meow": "Hands Up": MLYIntl.Peaks on the RIM Top 20 International Singles: "Meow": "Hands Up": NZHotPeaks on the NZ Hot Singles Chart: "Meow": "Hands Up": "Burning Up": SGP USWorldPeaks on the World Digital Song Sales: "Meow": "Hands Up": "Burning Up": WWExcl.USPeaks on the Billboard Global Excl. US: "Meow": "Hands Up: "Meow" 2024 30 4 17 20 — 10 120 My Eyes Open VVide "Toxic" 190 — — — — — — "Body" — — — — — — — "Hands Up" 2025 12 1 10 38 19 9 119 "Drop Top" 95 — — — — — — "Burning Up" 57 — — 37 — 5 — "Ddi Ro Ri" 2026 60 — — — — — — Bite Now "—" denotes a recording that did not chart or was not released in that territory.
Japanese singles + List of Japanese singles, showing year released, and name of the album Title Year Album "Me Me Me" 2025
Other charted songs + List of other charted songs, showing year released, selected chart positions, and name of the album Title Year Peak chart positions Album KORDLPeaks on the Circle Download Chart:
"Lit Right Now" 2025 87 My Eyes Open VVide "Hit 'Em" 2026 56 Bite Now "In My Hands" 58 "Favorite Song" 62 "Revenge" 85
Videography Music videos Title Year Director(s) "Meow" 2024 Han Samin "Toxic" Roh Sangyoon "Hands Up" 2025 Ha Jung-hoon, Lee Hye Sung(Hattrick) "Drop Top" Lee Youngeum(OGG Visual) "Burning Up" Ha Jung-hoon(Hattrick) "Ddi Ro Ri" 2026 Rima Yoon(Rigend Film) "In My Hands"
Other videos Title Year Director(s) "Body" 2024 Roh Sangyoon
Filmography Web shows Year Title Notes 2024–2026 Catch Meovv Variety show series References for Catch Meovv: Season 1: Season 2: Season 3:
Live performances Music festivals Event Date City Country Venue Performed song(s) Superpop Korea May 17, 2025 Goyang South Korea KINTEX SBS Gayo Daejeon Summer July 26, 2025 KINTEX 1 "Hands Up" KCON LA 2025 August 2, 2025 Los Angeles United States LA Convention Center August 3, 2025 Crypto.com Arena Incheon Airport Sky Festival 2025November 8, 2025IncheonSouth KoreaInspire ArenaSBS Gayo Daejeon 2025December 25, 2025
Awards shows Event Dates Venue City Country Performed song(s) 2024 MAMA Awards November 23, 2024 Kyocera Dome Osaka Osaka Japan 8th The Fact Music Awards September 20, 2025 Macao Outdoor Performance Venue Macau China TikTok Awards Korea October 25, 2025Korea University's Hwajeong Gymnasium SeoulSouth Korea 2025 Korea Grand Music Awards November 14, 2025 Inspire Arena Incheon 2025 MAMA Awards November 28, 2025 Kai Tak Stadium Hong Kong China 10th Asia Artist Awards December 6, 2025 Kaohsiung National Stadium Kaohsiung Taiwan
Other live performances + List of miscellaneous live performances, showing event/venue names, dates, locations, and songs performed where applicable Event Date City Country Performed song(s) The Light Year Tour February 1, 2025 Incheon South Korea February 2, 2025 41st Mynavi Tokyo Girls Collection 2025 A/W September 6, 2025 Saitama Japan
Awards and nominations + Name of the award ceremony, year presented, category, nominee of the award, and the result of the nomination Award ceremony Year Category Nominee / Work Result Asia Artist Awards 2025 Best Music Video "Hands Up" Best Musician – Group Meovv D Awards 2025 Best Girl Group Popularity Award The Fact Music Awards 2025 Global Hot-Trend Award Hanteo Music Awards 2025 Emerging Artist Global Artist – Africa Global Artist – Asia Global Artist – Europe Global Artist – North America Global Artist – Oceania Global Artist – South America Rookie of the Year – Female WhosFandom Award – Female iHeartRadio Music Awards 2026 Best New Artist (K-pop) Korea Grand Music Awards 2025 IS Rookie MAMA Awards 2024 Artist of the Year Best New Female Artist Fans' Choice Top 10 – Female Favorite Rising Artist 2025 Fans' Choice Top 10 – Female Song of the Year "Drop Top" Melon Music Awards 2024 Best New Artist Meovv 2025 Top 10 Artist Berriz Global Fans' Choice Seoul Music Awards 2025 Rookie of the Year Main Prize (Bonsang) Popularity Award K-Wave Special Award K-pop World Choice – Group TikTok Awards Korea 2025 Impact Award
Notes
References
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