Mass Appeal India is an Indian record label. It is a subsidiary hip hop label of the American parent Mass Appeal Records. The label had partnered with The Orchard for music distribution.
History Mass Appeal India stated operating in August 2019 under partnership with the Universal Music India. The label first signed rapper Divine, and released his first three solo studio albums Kohinoor, Punya Paap, and Gunehgar, with a compilation album, Shutdown, all of whom were released in partnership with Divine's own label Gully Gang Entertainment. Artists like Aavrutti and Shah Rule also released their projects under Gully Gang Entertainment in partnership with Mass Appeal India; Naya Zamana in 2020 and Hooked in 2021, respectively.
The label signed Raja Kumari in 2020. In 2022, the label terminated their partnership with the Universal Music India and formed a new music distribution agreement with The Orchard. In 2023, Mass Appeal India initiated signing Malayalam hip-hop artists through a program.
American musician KSHMR also released his Indian hip-hop oriented album Karam through Mass Appeal India, in partnership with his label Dharma Worldwide, which featured guest appearances from a plethora of Indian rappers like Seedhe Maut, Yashraj, Krsna, Raftaar, Ikka, Raja Kumari, Yungsta, Riar Saab, Munawar Faruqui, and MC STΔN.
In April 2025, Nas visited India again to perform at the Mass Appeal Presents: The World Reunion—A Charity Concert, hosted by Mass Appeal India, at The Nesco Center, in Mumbai. He was accompanied by various Indian-origin rappers, such as, Divine, Raftaar, Ikka, Krsna, King, and Steel Banglez. In the same year, Krsna announced his first mixtape, Yours Truly, which was released on 22 May 2025 and distributed via Mass Appeal India.
In January 2026, British-Punjabi folk singer Raf Saperra released his EP Venomz Vol.II, featuring guest appearances from Taj Aulakh, Bobby Kang and American rappers Ghostface Killah and Benny the Butcher. In 2026, Mumbai rapper Rare 78's video of him performing a freestyle in a cypher went viral, which prompted him to release it as a track, titled "Vastraa", on streaming platforms, through Mashooriya Originals, in partnership with Mass Appeal India. He became the first Hindi-language hip-hop artist from India to be featured in the magazine Complex.
Artists
ThirumaLi Divine Jass Manak Dabzee Vedan AP Dhillon KSHMR Heems The Ranjha Jaskaran Straight Outta Srinagar (SOS)
Discography Albums, mixtapes and EPs YearArtist(s)TitleRef2019DivineKohinoor2020IkkaIVarious ArtistsShutdownKidshotBhot KuchDivinePunya PaapAavruttiNaya Zamana2021Shah RuleHooked2022Ab 17, Sez on the BeatTez FilamDivineGunehgar2023TsumyokiA Message From The MoonKSHMRKaramDakait, Sez on the BeatDev Nagri Aur Mainyungsta, Sez on the BeatMeen2024JaskaranDivine ViolenceRaf Saperra5 Deadly VenomzNazzBathroom SingerDivine, Karan AujlaStreet DreamsHeemsLafandar2025KrsnaYours TrulyVarious ArtistsThe Lehar Chandigarh Mixtape2026Raf SaperraVenomz Vol.II
References