The Loyal Pin () is a Thai historical romance television series that premiered on Workpoint TV and the IdolFactory channel on YouTube on 4 August 2024, and ran until 17 November 2024. It stars Rebecca Patricia Armstrong and Sarocha Chankimha. Adapted by MonMaw () from the novel of the same name, it is directed by Kittisak Cheewasatjasakun, and produced by IdolFactory.
Synopsis The series takes place in the 1960s; it follows the relationship between Princess Anilaphat (Anin) and Lady Pilantita (Pin), beginning in childhood. By the age of 15, Princess Anin has to pursue her study in England resulting in her leaving her close friend, Lady Pin.
Princess Anin realizes that she has feelings for Lady Pin. By the time she returns to her home country for her brother's engagement, Princess Anin does everything it takes to get close and confess her love to Lady Pin; however Lady Pin is arranged to be married to Master Kueakiat (Kuea).
Cast and characters Main Rebecca Patricia Armstrong (Becky) as M.C. Anilaphat Sawetawarit / H.S.H. Princess Anilaphat Sawetawarit (Princess Anin)
Sarocha Chankimha (Freen) as M.R. Pilantita Kasidit (Lady Pin)
Supporting Charm Osathanond as H.S.H. Princess Pattamika Kasidit (Princess Pat)
Apinan Prasertwattanakul as H.R.H. Prince of the Sawetawarit Palace
Alicia Hiranprueck as H.S.H. Princess Alisa (Princess Alisa)
Kanin Stanley as H.S.H. Prince Anantawut Sawetawarit (Prince Anan)
Danny Luciano as H.S.H. Prince Arnon Sawetawarit (Prince Arnon)
Chatchawit Techarukpong as M.R. Kueakiat Kankuea (Master Kuea)
Sarochinee Petampai as M.R. Uangfah Darawan (Lady Uang)
Asavarid Pinitkanchanapan as M.R. Muangram (Lord Muangram)
Lalichat Warawirojpol as M.R. Paravati (Lady Vati)
Neilinyah Taweearayapat as Alisara Sawatdiphat (Aon)
Tanida Bavornkaisri as Ornida Sawatdiphat (Orn)
Nuttapart Tuntistianchai as Pranot
Orntara Poolsak as Prik
Sutthatip Wutichaipradit as Pia
Anna Maria Benedic as Koi
Guest Nutthacha Jessica Padovan as Princess Anin (Young)
Ravinnapa Vannarot as Lady Pin (Young)
Rudklao Amratisha as H.S.H. Princess Dararai
Katreeya English as H.R.H. Princess Arbhanumas (Princess Im)
Phongsakorn Sukiang as Nanmuang
Production On 18 August 2023, IdolFactory released character images of Armstrong and Chankimha and announced the project as the first Thai GL period drama. Fitting began of all actors on 23 October 2023, and filming started on 20 November 2023. On 28 February 2024, a Memorandum of Understanding (MOU) was signed by the Ministry of Commerce with IdolFactory with the aim to promote Thai goods and services to the international markets through their productions, including The Loyal Pin. After 55Q of shooting, the series finish its filming on 11 June of 2024. Till this day The Loyal Pin is reported to have the biggest budget to any GL production till date.
The The Loyal Pin worship ceremony, held at the Workpoint TV headquarters on 30 June 2024, was a huge event attended by a large number of fans and with a strong media presence. Reporters covered the event from all angles. The first official teasers were released on 30 June and 8 July, respectively, and the official trailer was released on 21 July. The The Loyal Pin premiere gala, where fans could watch the first episode with the cast, took place on 28 July 2024. The episode then aired on Workpoint TV on 4 August 2024 follow by the uncut version on Idol Factory YouTube Channel.
Reception The reception of The Loyal Pin began with the official announcement on 28 February 2024, marking the partnership between the Ministry of Commerce and its production company, Idol Factory, and the launch of the first mini teaser. The official hashtag trended at number 1 worldwide and in Thailand, with over 2 million posts in 38 countries, 20 of which made the top trending posts. The mini teaser surpassed 1 million views. Later all official teasers and trailer would also surpass million of views across June-July.
During its premiere day (August, 4th) the series broke 1.1 billion potential reach on X (twitter) within 24 hours. Remain consistely trending number 1 worldwide over 30 countries. In under 2 weeks post premiere hit 25+ million views on YouTube. In 6 weeks bit 40 million views. The Loyal Pin become the highlight of the month for Thai social media with engagement by netizens surpassing 124.351.370 million times and more than 270.000 messages, numbers calculate during August 1-31, 2024 by Zanroo Social Listening using key word ปิ่นภักดิ์. The same platform also calculate the engagement numbers of GL duos per time and FreenBecky was 1st and 2nd most trending Girl Love on social media during June to November, mostly because the series impact, due to their minimal numbers of duo events, since both artists were full work on fashion and shooting solo projects, which show once again the power of the fandom and the impact of their performance as Anil and Pin and the series lasting effect as whole.
As the first Thai GL period drama, the series has captivated global audiences with its emotional storytelling, cinematic beauty, and slow-burn love story. A remark of that, is the fact that the series hit the 100 million views milestone while still airing. With its 16 episodes, the show follows the lives of Anil and Pin over a period of 20 years, making the viewer connect in a whole new deeper way with these characters. The Loyal Pin also become the number 8 issue that the Thai society, online world, paid the most attention to and communicated in October 2024. Numbers were registered by Wisesight from 1-31 October across 5 platforms: Facebook, X(Twitter), Instagram, YouTube and TikTok. Making TLP the only GL on the list and the Thai series above two larkons with Thai household names. Showing its consistency and power, just like the average 2M+ post per episode and over 520M+ reach per episode.
Setting social media aside, the production, photography, set design, costume team, direction and performances in The Loyal Pin have all received widespread praise from critics and the public alike.Both groups are enthusiastic in their discussions about how this show should have been advertised more effectively and deserves the primetime slot on TV. Rich in detail and cultural aspects, the show makes Thai people proud to be Thai and increases the desire of international audiences to visit the country, understand the culture and sample the food. To this day, the show is still cited with pride by the governor and entertainment associates as a jewel of the Thai industry. It has been used as an example of soft power by the Thai Princess herself in speeches at Cannes and other prestigious events, and its cinematic quality and breathtaking performances have been widely praised and put in foco as a standard to be reach. Led by Freen and Becky, the entire cast feels authentic and transports you to 1950s Thailand, making you love, hate, care, cry, think and laugh with every character at every moment.
The impact was so significant that Freen Sarocha and Becky Armstrong were honoured by Thailand's Ministry of Commerce (MOC) and the Tourism Authority of Thailand (TAT) for promoting Thai culture and creativity on the global stage through The Loyal Pin. They are still recognised for this to this day. This recognition extends from their first series, GAP, to their recent projects and global fashion presence. They have showcased Thai products, Thai talent, and Thai values worldwide. The show also boosted tourism and the local economy, with local entrepreneurs reporting increased sales after being promoted through the show's storytelling.
The Loyal Pin is now available for free in 13 languages on the Idol Factory YouTube channel, with over 325 million views across its 16 episodes to date. The show also consistently achieves high ratings/scores across many platforms and figure on top 5 best rating GLs of all time across them. It was also the most rewatched and discovered show of 2025.
In the table below, represents the lowest numbers and represents the highest numbers across rating and social media platform.
Social Media Impact - International Impact & ScoresEpisodeAir dateTimeslot UTC+3:15pmTrend X (TH)Trend X (Worldwide)Trending (Places)X (Results)X (Top 1 countries)X (potential reach)Workpoint (Website/YouTube)IDF YouTube (Live Viewers)YouTube Uncut (24h views)YouTube (uncut total views)YouTube (likes)IMDBTMDB (score)MyDramaList104 Aug 2024Sunday 22:15 pm211 Aug 2024318 Aug 2024425 Aug 2024501 Sep 2024608 Sep 2024715 Sep 2024822 Sep 2024929 Sep 20241006 Oct 20241113 Oct 20241220 Oct 20241327 Oct 20241403 Nov 20241510 Nov 20241617 Nov 2024Average/Total Note: Episode 11 aired during The Loyal Pin Lantern Night Event.
Note1: Episode 16 uncut version was only available globally on 1st December globally on YouTube.
Note2: Workpoint TV's television ratings were not published in the series category, as the channel mainly focuses on TV shows and entertainment segments rather than series production or exhibition.
Note3: A number of significant events and trends, Including Paris Fashion Week, coincided at the same time of many episodes, resulting in a low number of views and trends.
Note4: The column about Workpoint online numbers for few results was also add the live views at True ID. (The number wasn't possible calculate for all episodes due an initial technical issue on its platform.)
Events YearDay/monthNameCityCountryLocation202430 JuneThe Loyal Pin Worship CeremonyPathum Thani (province)ThailandWorkpoint Entertainment Headquarters28 JulyThe Loyal Pin Gala PremiereBangkokThailandMCC Hall The Mall LifeStore Ngamwongwan13 OctoberThe Loyal Pin Lantern NightBangkokThailandMCC Hall The Mall LifeStore Bangkhae17 NovemberThe Loyal Pin Final EpisodeBangkokThailandSiam Pavalai Royal Grand Theatre23 NovemberThe Loyal Pin Final EpisodeMacauChinaThe Venetian L3 Ballroom
Episodes Overview
Original soundtrack
Awards and nominations