Andrea Barchiesi (born in 1971) is an electronic engineer, founder, and CEO of Reputation Manager, an Italian company specialising in the analysis, management, and construction of the online reputation of companies, brands, institutions, and prominent public figures.
Career After obtaining his degree in Electronic Engineering in 1998, Andrea Barchiesi embarked on his career at Accenture, where he was involved in technological, organisational, and strategic consulting for client companies. In 2004, he founded Reputation Manager, an Italian company specialising in the analysis, management, and construction of the online reputation of companies, brands, institutions, and prominent public figures. He also outlined the foundations of Reputational Engineering, a scientific methodology that enables the governance of the entire digital ecosystem related to a subject.
In 2012, he developed the innovative TV program “Reputescion”, the first dedicated to scientifically evaluating an individual's online reputation. Hosted by Andrea Scanzi, the program aired throughout 2012 and the following years on the La3 TV channel, featuring prominent figures from the worlds of politics, culture, society, and entertainment. The analyses conducted during the program were coordinated by Reputation Manager.
In 2013, in collaboration with the IULM University of Milan, he launched the first Master's program in Reputation Management in Italy, later taking on the role of Digital Consultant for the Italian Ministry of Health from 2013 to 2017. A member of the Communication Steering Committee for AGENAS - Italian Agency for Regional Health Services since 2015, the following year he became Responsible for the technical development of activities offered by the “Sportello help web reputation giovani” of Co.Re.Com. Lombardia, as well as for informative and educational projects for students, parents, and teachers in secondary schools in Lombardy. He led a similar project for Co.Re.Com Abruzzo from 2017 to 2019 and for Co.Re.Com Veneto from 2019.
Starting in 2017, Andrea Barchiesi was responsible for the conception, technical development, and management of the “Fake Content Mitigation” project on behalf of the Italian Ministry of Health. The project was dedicated to the direct online counteraction of false information on citizens’ health. In 2018, together with Auro Palomba, he co-founded Reputation Science and assumed the role of CEO.
Among his current activities, he is also a professor in Master's programs and university courses, in addition to collaborating with various national newspapers. Since 2016, he has been contributing to “Prima Comunicazione”, by writing a monthly column, “Spiaggia Libera”, where he conducts analyses and offers insights on digital topics and their impact on social and communication aspects.
Since 2018, he has also been collaborating with the newspaper “L’Economia - Corriere della Sera”, for which he writes a monthly column dedicated to the “Top Manager Reputation” permanent observatory, the first in Italy specifically focused on the online reputation of top managers.
In October 2024, he published “Ingegneria Reputazionale. Comprendere, misurare e costruire la reputazione” (“Reputational Engineering. Understanding, measuring, and shaping reputation”), edited by FrancoAngeli. The book, intended for communication and marketing professionals, top executives, public figures, and institutions, explores his theory of Reputational Engineering, developed through years of research applied to major brands and the dynamics influencing their online perception.
Awards
In 2011, Andrea Barchiesi was awarded the National Innovation Award by the President of the Italian Republic, Giorgio Napolitano. In 2018, he was honored with the Adriano Olivetti Award.
Publications
See also Reputation Reputation management Online identity Digital identity Brand management
References
External links Personal website of Andrea Barchiesi
Interviews Intervista ad Andrea Barchiesi di Reputation Manager da parte del TG5, TG5, 2009 (in Italian) AudiSocial Tv. Intervista ad Andrea Barchiesi di Reputation Manager - Tg1 Economia, Tg1 Economia, 2012 (in Italian) La reputazione on-line, Treccani, 2013 (in Italian) Diritto all'oblio, parla l'esperto di reputazione online: "Un'anomalia tutta europea", Rainews, 2014 (in Italian) Roma e Milano, i candidati su Facebook, L’Aria che Tira, La7, 2016 (in Italian) L'Io Digitale, il biglietto da visita che può cambiare la vita, Askanews, 2016 (in Italian) Data fusion e nuove professionalità: ecco come cambia la gestione della reputazione nell'era del digitale, Tgcom 24, 2018 (in Italian) Frontiere. Danni collaterali, Frontiere, Rai1, 2020 (in Italian) Correre ai ripari: la reputazione digitale è importante, Il Giorno, 2022 (in Italian) Disinformazione online su Health Sky TG24, Health, Sky Tg 24, 2023 (in Italian)