Branding in Seongsu () is a 2024 South Korean romantic thriller mid-form series created by Choi Sun-mi, co-written by Choi and Jeon Sun-young, directed by Jun Heon-soo, and starring Kim Ji-eun, Lomon, Yang Hye-ji, and Kim Ho-young. It was released on U+ Mobile TV from February 5, to March 14, 2024. It is also available for streaming on Lemino in Japan, and Viki and Viu in selected regions.
Synopsis It is a relationship-reversal romantic thriller set in the branding mecca of Seongsu-dong that follows the soul-swapping story of Kang Na-eon, a tough marketing team leader, and So Eun-ho, a flirtatious intern.
Cast and characters Main Kim Ji-eun as Kang Na-eon The youngest marketing team leader who succeeds in every project she touches. Lomon as So Eun-ho A veteran intern who is responsible for the cuteness of a marketing agency with his sad look and youthful appearance. Yang Hye-ji as Do Yu-mi A cute and bubbly marketer but sometimes an idiot. Kim Ho-young as Cha Jeong-wu The art director of Seongsu Agency and Na-eon's best friend of eight years.
Supporting
as Min Hee-jung CEO of Seongsu Agency and Na-eon's mentor. Park Gi-deok as Han Yi-jae An executive of Segye Group, the parent company of Seongsu Agency. Kim Byul as Nam Byeol Seongsu Agency's marketing team 2 leader and keeps Na-eon in check. as Ri Yeong-ae A veteran marketer who has been with the agency since its foundation but became part of the underdog team after being hit by young marketers. Jeon Joon-ho as Joo Rex A very popular guy with his world-warming appearance and style, and has a good personality, but in fact has a big twist. Chae Soo-ah as Park Jenny An influencer who epitomizes the MZ generation and a member of the Seongsu Agency who entered the underdog team as a high school graduate. Yeon Ji-hyun as Seo Wool-soop An intern at Seongsu Agency. Kim Young-jae as Seong Su-dong An intern at Seongsu Agency. He is a talented person with a cool appearance and personality, who listens and sympathizes with Eun-ho. Ahn Jin-ah as Namgung Da-eun Eun-ho's first love. Park Young-woon as Nam Yun-hyeok A top star celebrity. Lee Kwang-hee as Hwang Jae-ha A charming third generation chaebol who is cheeky but impossible to hate.
Special appearance Shin Hyun-soo as Kim Jin-seok CEO of beauty brand XU who has a cool-headed personality that puts people's abilities unlike his gentle smile. (episode 1–4)
Production Produced and planned by LG Uplus' content production division Studio X+U with Studio Vplus and Higround as co-producers, created by Choi Sun-mi, directed by Jung Heon-soo, who worked on Twelve Nights (2018), and co-written by Choi and Jeon Sun-young.
Kim Ji-eun and Lomon were confirmed as the main cast of the series. Later, Yang Hye-ji and Kim Ho-young were added to the main list.
The OST singing lineup of Branding in Seongsu — consists of Bang Ye-dam, Yoo Sung-eun, MRCH, Yoo Yeon-jung (WJSN), The Bain (Choi Bo-hoon), and Bora (Cherry Bullet) — was released through OST production company Vlending Co., Ltd. and Studio X+U social media accounts includes various styles of vocals and fresh and trendy artists, drawing expectations from music and drama fans even before the series air.
Release Studio X+U confirmed the release date which would be on February 5, 2024, and each episode was released every Monday to Thursday okn U+ Mobile TV. In addition, it is available to stream on OTT platforms such as Viki in 190 countries, Lemino in Japan, and Viu in 16 countries.
Original soundtrack Part 1
Part 2
Part 3
Part 4
Part 5
Part 6
References
External links