The HEREH World Tour (originally titled H.E.R.) was the first world tour and ninth concert tour overall by South Korean singer IU in support of her sixth extended play The Winning (2024). The tour began on March 2, 2024, in Seoul, South Korea and concluded on September 22, 2024, in Seoul, South Korea. The tour consisted of concerts in 18 cities across Asia, North America and Europe.

Background and development IU announced that she would be holding her first worldwide concert tour on January 16, 2024. Originally titled H.E.R. World Tour, the concert name was changed to HEREH World Tour as of April 15, 2024. The tour was her first tour since the Love, Poem Tour in 2019.

The European leg at the end of June 2024 marked her first solo concert tour in the English-speaking world outside of Asia.

Covers IU performed covers of songs by local artists in several cities, including "The One and Only" by Accusefive in Taipei, "" by Terence Lam in Hong Kong, "Pasilyo" by SunKissed Lola in Bocaue, "Like a Star" by Corinne Bailey Rae in London, and "First Love" by Nont Tanont in Bangkok.

Critical reception NME'''s Rhian Daly praised IU's performance at Seoul's KSPO Dome, for its creativity and immersive experience. He highlighted how placing her stage in the center of the venue broke down barriers between IU and her audience, enhancing the connection between her and her fans. The production design transformed the stage into various settings, enriching the storytelling. Divided into emotive sections, the setlist showcased IU's vocal talent and included special guest appearances.

Accolades The concert tour received the Stage of the Year award at the 2024 Melon Music Awards.

Commercial performance In Billboard''s Top 10 Highest-Grossing K-pop Tours of 2024 list, the IU HEREH World Tour ranked at number six, with 92,600 tickets sold from eight shows and $16.6 million in revenue.

Setlist The following set list is from the concert in Seoul, South Korea, and is not intended to represent all shows throughout the tour.

Part 1 – Hypnotic "Holssi" (rock version) "Jam Jam" "Ah Puh" "Bbibbi" "Obliviate"

Part 2 – Energetic "Celebrity" "Blueming" "Coin" "Eight" "Hold My Hand" "I Stan U"

Part 3 – Romantic "Havana" "Meaning of You" "Friday" "Strawberry Moon" "Through the Night"

Part 4 – Ecstatic "Shopper" "Above the Time" "You & I" "Love Wins All"

Encore – Heroic "Shh.." "Twenty-Three" "Holssi" (reprise)

En-encore "Ice Flower" "Red Queen" "Love of B" "Ending Scene" "Winter Sleep" "Someday" "The Red Shoes" "Last Night Story" "You Know" "Shopper" "Epilogue"

Tour dates + List of tour dates Date (2024) City Country Venue Guests Attendance March 2 Seoul South Korea KSPO Dome NewJeans 52,320 March 3 Riize March 9 Le Sserafim March 10 Park Bo-gum March 23 Yokohama Japan Yokohama Arena — — March 24 April 6 Taipei Taiwan Taipei Arena — 24,000 April 7 April 20 Singapore Singapore Indoor Stadium — 17,400 April 21 April 27 Tangerang Indonesia ICE BSD Hall 5-6 — — April 28 May 25 Hong Kong AsiaWorld–Arena — — May 26 June 1 Santa Maria Philippines Philippine Arena — 37,000 June 8 Kuala Lumpur Malaysia Axiata Arena — — June 9 June 21 London England OVO Arena Wembley — 10,000 June 23 Berlin Germany Uber Arena — June 29 Pak Kret Thailand Impact Challenger Hall 1 — — June 30 July 6 Osaka Japan Asue Arena Osaka — — July 7 July 15 Newark United States Prudential Center — 72,600 July 19 Atlanta State Farm Arena — July 22 Washington, D.C. Capital One Arena — July 25 Rosemont Allstate Arena — July 30 Oakland Oakland Arena — August 2 Inglewood Kia Forum — 10,000 September 21 Seoul South Korea Seoul World Cup Stadium — — September 22 —

Personnel Artist IU

Band Hong Sojin - Bandmaster and 1st Keyboard Kim Hyun - 2nd Keyboard Kim Dongmin - Guitar Choi Insung - Bass Kim Seungho - Drum Cho Jaebum - Percussion

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