This is a list of the highest-paid models—applicable to either sex— in the world as ranked by Forbes magazine. For measurement, the magazine used pretax earnings, and fees for agents, managers and lawyers are not deducted, based on the report of 2018. The estimated figures are based on interviews with managers, agents, brand executives, and industry experts. Models income came from multiples entries, including endorsements, licensing ventures, runway shows, and commercial catalogs.
The standalone Forbes highest-paid models list existed between 2003 and 2018, although some models made appearances in the broad-general list Celebrity 100 as top model earners, including in 2000 and 2002. The lists are nearly exclusive to female models, as the magazine rarely compiles a list based on male models—the last time being in 2013. The modeling industry is a women-dominated sector, one of the few industries where the gender pay gap is reversed, where male models typically earn far less than their counterparts. According to PayScale in 2013, female models had an average salary of $41,300, earning 148% more than male models. By 2008, a successful male model could earn a mid-six-figure range, maxing out around $500,000 a year.
Gisele Bündche holds the record for the most times being the highest earner (14), the most consecutive times being the highest earner (12), the most times being one of the top 5 earners (19), and the highest annual earnings ($47 million in 2014). Sean O'Pry has the highest annual sum reported by Forbes for a male model ($1.5 million in 2013).
Highest-paid models by year
2000 The 2000 list:
RankNameNationalityEarnings 1 Claudia Schiffer Germany $9 million 2 Christy Turlington United States $8.5 million 3 Gisele Bündchen Brazil $8 million 4 Cindy Crawford United States $6.3 million 5 Tyra Banks United States $5.5 million
2002 RankNameNationalityEarnings 1 Gisele Bündchen Brazil $12.5 million
2003 The 2003 list:
RankNameNationalityEarnings 1 Gisele Bündchen Brazil $12.8 million 2 Heidi Klum Germany $8.2 million 3 Milla Jovovich Ukrainian SSR $7.6 million 4 Christy Turlington United States $7.2 million 5 Carolyn Murphy United States $6.8 million
2004 The 2004 list:
RankNameNationalityEarnings 1 Milla Jovovich Ukrainian SSR $10.5 million 2 Gisele Bündchen Brazil $10 million 3 Heidi Klum Germany $8 million 4 Carolyn Murphy United States $5 million 5 Tyra Banks United States $4 million
2005 The 2005 list:
RankNameNationalityEarnings 1 Gisele Bündchen Brazil $15.2 million 2 Heidi Klum Germany $7.5 million 3 Tyra Banks United States $6 million 4 Kate Moss United Kingdom $5 million 5 Adriana Lima Brazil $4.5 million
2006 The 2006 list:
RankNameNationalityEarnings 1 Gisele Bündchen Brazil $33 million 2 Kate Moss United Kingdom $9 million 3 Heidi Klum Germany $8 million 4 Adriana Lima Brazil $6 million 5 Alessandra Ambrosio Brazil $6 million
2007 The 2007 list:
RankNameNationalityEarnings 1 Gisele Bündchen Brazil $33 million 2 Kate Moss United Kingdom $9 million 3 Heidi Klum Germany $8 million 4 Adriana Lima Brazil $6 million 5 Alessandra Ambrosio Brazil $6 million
2008 The 2008 list:
RankNameNationalityEarnings 1 Gisele Bündchen Brazil $35 million 2 Heidi Klum Germany $14 million 3 Kate Moss United Kingdom $7.5 million 4 Adriana Lima Brazil $7 million 5 Doutzen Kroes Netherlands $6 million
The 2008 list (male models), also known as "World's Most Successful Male Models" list:
RankNameNationality 1 Taylor Fuchs Canada 2 Mathias Lauridsen Denmark 3 Matt Gordon Canada 4 Cole Mohr United States 5 Nick Snider United States
2009 The 2009 list:
RankNameNationalityEarnings 1 Gisele Bündchen Brazil $25 million 2 Heidi Klum Germany $16 million 3 Kate Moss United Kingdom $8.5 million 4 Adriana Lima Brazil $8 million 5 Doutzen Kroes Netherlands $6 million
The 2009 list (male models) also known as "World's Most Successful Male Models" list:
RankNameNationality 1 Sean O'Pry United States 2 Matt Gordon Canada 3 David Gandy United Kingdom 4 Danny Schwartz United Kingdom 5 Garrett Neff United States
2010 The 2010 list:
RankNameNationalityEarnings 1 Gisele Bündchen Brazil $25 million 2 Heidi Klum Germany $16 million 3 Kate Moss United Kingdom $9 million 4 Adriana Lima Brazil $7.5 million 5 Doutzen Kroes Netherlands $6 million
2011 The 2011 list:
RankNameNationalityEarnings 1 Gisele Bündchen Brazil $45 million 2 Heidi Klum Germany $20 million 3 Kate Moss United Kingdom $14.5 million 4 Adriana Lima Brazil $8 million 5 Alessandra Ambrosio Brazil $5 million
2012 The 2012 list:
RankNameNationalityEarnings 1 Gisele Bündchen Brazil $45 million 2 Kate Moss United Kingdom $9.2 million 3 Natalia Vodianova Russia $8.6 million 4 Adriana Lima Brazil $7.3 million 5 Doutzen Kroes Netherlands $6.9 million
2013 The 2013 list:
RankNameNationalityEarnings 1 Gisele Bündchen Brazil $42 million 2 Miranda Kerr Australia $7.2 million 3 Adriana Lima Brazil $6 million 4 Kate Moss United Kingdom $5.7 million 5 Liu Wen China $4.3 million
The 2013 list (male models):
RankNameNationalityEarnings 1 Sean O'Pry United States $1.5 million 2 David Gandy United Kingdom $1.4 million 3 Simon Nessman Canada $1.1 million 4 Arthur Kulkov Russia $905,000 5 Noah Mills Canada $740,000
2014 The 2014 list:
RankNameNationalityEarnings 1 Gisele Bündchen Brazil $47 million 2 Doutzen Kroes Netherlands $8 million 3 Adriana Lima Brazil $8 million 4 Kate Moss United Kingdom $7 million 5 Kate Upton United States $7 million Miranda Kerr Australia $7 million Liu Wen China $7 million
2015 The 2015 list:
RankNameNationalityEarnings 1 Gisele Bündchen Brazil $44 million 2 Cara Delevingne United Kingdom $9 million 3 Adriana Lima Brazil $9 million 4 Doutzen Kroes Netherlands $7.5 million 5 Natalia Vodianova Russia $7 million
2016 The 2016 list:
RankNameNationalityEarnings 1 Gisele Bündchen Brazil $30.5 million 2 Adriana Lima Brazil $10.5 million 3 Gigi Hadid United States $10 million 4 Kendall Jenner United States $10 million 5 Miranda Kerr Australia $9 million Karlie Kloss United States $9 million
2017 The 2017 list:
RankNameNationalityEarnings 1 Kendall Jenner United States $22 million 2 Gisele Bündchen Brazil $17.5 million 3 Chrissy Teigen United States $13.5 million 4 Adriana Lima Brazil $10.5 million 5 Gigi Hadid United States $9.5 million
2018 The 2018 list:
RankNameNationalityEarnings 1 Kendall Jenner United States $22.9 million 2 Karlie Kloss United States $13 million 3 Chrissy Teigen United States $11.5 million 4 Rosie Huntington-Whitely United Kingdom $11.5 million 5 Gisele Bündchen Brazil $10 million Cara Delevingne United Kingdom $10 million
Notes
References
Further reading There’s a huge pay disparity between male and female supermodels — Fortune (2015) Why Do Female Models Make More Than Male Models? — ABC News (2013) Why Canada's Simon Nessman, one of the highest paid male models ever, has left the catwalk — CBC.ca (2017)