is a Japanese virtual YouTuber affiliated with Hololive Production. She is part of Hololive Japan's 3rd Generation, "hololive Fantasy." In addition to being one of the most-watched members of Hololive, she is one of the most-watched female streamers.
Overview Usada Pekora is one of the five original members of "hololive Fantasy", Hololive's 3rd generation of streamers, alongside Uruha Rushia, Houshou Marine, Shiranui Flare, and Shirogane Noel. Her Live2D model, featuring rabbit ears, blue hair, and carrot hair ornaments, was designed and illustrated by Yuuki Hagure and rigged by rariemonn. In a 2020 interview, she stated that she was inspired to join Hololive by idol Momoko Tsugunaga of Berryz Kobo.
Activity Pekora's debut stream took place on 17 July 2019. Writing for Fortune, Nicholas Gordon described her as best known for streaming Japanese role-playing games and Minecraft prank content. On 13 December 2020, in celebration of reaching 1,000,000 YouTube subscribers, she streamed herself revealing her job as a virtual YouTuber to her mother.
In May 2022, she went on hiatus due to voice-related health concerns. She returned in June 2022.
In the 2022 video game Dragon Quest Treasures, there is a monster named Pekotte that is voiced by and based on her.
For the year of 2023, Pekora launched her promotional theme, the Human Rabbitality Project. Nicknamed the Rabbit Plan, this was to coincide with the Year of the Rabbit. The project began with an announcement stream followed by her single, "Zenjinrui Usagika Keikaku!". The project included a number of products and marketing collaborations, notably with Milky and Bandai. A life size figure of Pekora was even produced. The project was topped off with her first solo live concert: 1st Usada PekoLive -USAGI the MEGAMI!!- in the Ariake Arena.
On 11 August 2023, she was added as a playable character in the Hololive fangame Idol Showdown.
According to streaming data analysis site Stream Charts, Pekora was the most watched female streamer of 2023 by watch hours.
In May 2025, she was an announced as a cameo in the video game Death Stranding 2: On the Beach, and was added as an NPC prepper. Completing her sidequests awards the player a hat modeled after her viewer mascot, the , which greatly boosts stamina and causes the main character Sam, portrayed by Norman Reedus, to end his sentences with the same "-peko" verbal tic Pekora uses. Pekora's appearance in the game came about due to director Hideo Kojima's personal interest in her streams.
Discography Studio albums TitleAlbum detailsPeak chart positionsJPNHot Released: 27 November 2023 Label: cover corp. Formats: CD, streaming26
Singles TitleYearPeak chart positionsAlbumNoteJPNDSJPNDL 2020 — 34 rowspan="2" Song by REDALiCE co-sung with Hololive's Sakura Miko — — Co-sung with Hololive's Minato Aqua and Oozora Subaru 2021 49 44 Usagi the Megami!! — — Co-sung with Hololive's Uruha Rushia, Shiranui Flare, Shirogane Noel and Houshou Marine 2022 32 31Usagi the Megami!! 3022 2023 —88 — — Holo*27 Originals Vol. 1 Produced by Deco*27, co-sung with Hololive's Sakura Miko "Dodekambitious" — — Co-sung with Hololive's Oozora Subaru, Sakura Miko and Nekomata Okayu — 56 Usagi the Megami!! — 63 Holohoneygaoka High School -Originals- Produced by HoneyWorks, co-sung with Hololive's Houshou Marine 2024 — — ZODIAC Co-sung with Hololive English's Hakos Baelz "Reality Fantasy" — — #OperationHeartfulCuties ~You’ve Got No Choice but to Love the Strongest Idols~ Co-sung with Hololive's Shiranui Flare, Shirogane Noel and Houshou Marine as Hololive Fantasy 2025 — — — — — —2026—— #OperationHeartfulCuties ~You’ve Got No Choice but to Love the Strongest Idols~Co-sung with Hololive's Shiranui Flare, Shirogane Noel and Houshou Marine as Hololive 3rd Generation——Composition and lyrics by DECO*27
As part of Hololive Idol Project TitleRelease dateLabelFormat"Dreaming Days"10 February 2021Cover Corp.Digital single"Bouquet"21 April 2021Album"Prism Melody"13 March 2022Digital single 19 August 2022 Digital single 22 August 2022 Digital single1 September 2022Digital EP"Capture the Moment"7 March 2024Digital single15 March 2024Digital single10 July 2025Digital single
As part of Blue Journey TitleRelease dateLabelFormatPeak chart positionsJPNJPNComb.JPNHot6 September 2023Universal MusicCD, streaming1188
As part of hololive 3rd generation TitleRelease dateLabelPeak chart positionsNotesJPNJPNComb.#OperationHeartfulCuties ~You’ve Got No Choice but to Love the Strongest Idols~ (#きゅるるん大作戦 〜最強アイドル、推すしかないでしょ〜)9 January 2026hololive RECORDS37With Shiranui Flare, Shirogane Noel, and Houshou Marine
Awards and nominations Year Ceremony Category Result 2023The Vtuber AwardsVTuber of the Year2024The Game AwardsContent Creator of the Year
References