Kellanova, formerly known as the Kellogg Company, is an American multinational corporation, owned by Mars Inc., headquartered in Chicago, Illinois, and known for food manufacturing.
The company became known as Kellanova on October 2, 2023, with the company's North American cereal operations spun off to form the WK Kellogg Co at the same time. The name combines "Kell" (from the Kellogg Company) with the Latin word nova, meaning "new".
Kellanova produces and markets convenience foods and snack foods, including crackers, toaster pastries, and breakfast cereal. They market their products by several well-known brands including Kellogg's, Rice Krispies Treats, Pringles, Eggo, and Cheez-It. Outside of North America, Kellanova markets cereals such as corn flakes, Rice Krispies, Frosties, and Coco Pops.
Kellanova's products are manufactured and marketed in over 180 countries. Kellanova's largest factory is at Trafford Park in Greater Manchester, United Kingdom, which is also the location of its UK headquarters. Other corporate office locations outside of Chicago include Battle Creek, Michigan; Dublin, Ireland (European Headquarters); Shanghai, China; and Santiago de Querétaro, Mexico. As Kellogg's, the company held a Royal Warrant from Queen Elizabeth II until her death in 2022.
Kellogg's was restructured into two companies on October 2, 2023; WK Kellogg Co would manage the North American breakfast cereal division, while the previously existing company rebranded to "Kellanova", managing snack brands such as Pop-Tarts and Pringles alongside the international cereal division. The purpose of the split was to separate the convenience food, and international cereal products market, from the North American cereal market. "Kellogg's" itself became a brand name of both companies.
Mars Inc., the owner of M&M's, Snickers, Doublemint, Life Savers, Starburst candy, and Sugus, entered into an agreement to acquire Kellanova for nearly $30 billion in August, 2024; The acquisition was completed on December 11, 2025.
History
On June 21, 2022, Kellogg's announced a plan to spin off its three cereal, snacks, and plant-based food divisions into separate companies. The North American cereal and plant-based food spin-off companies were to keep Battle Creek as their headquarters and the new snack and international cereal company would be based in Chicago. The successor company, known as Global Snacking Co. temporarily, represented 80 percent or $11.4 billion of Kellogg's sales. Sixty percent of Global Snacking's business was snacks, and nearly half of the company's business was in the United States. The cereal business, temporarily called North America Cereal Co., was to be the second-largest American cereal company and the largest in Canada and the Caribbean, with 5 of the top 11 brands and $2.4 billion in annual sales. Plant-based foods, representing $340 million in annual sales, were to be called "Plant Co." and could potentially be sold.
In January 2023, Kellogg's shelved its plans to spin off its plant food business and retained it as part of Global Snacking Co. On March 15, 2023, Kellogg's announced that the North America Cereal Co. branch would be named WK Kellogg Co and the Global Snacking Co. branch would be called Kellanova. The split was structured with Kellanova as the surviving company, using the ticker symbol "K" on the NYSE. The WK Kellogg Co took the NYSE stock symbol "KLG". The split was completed on October 2, 2023.
On August 14, 2024, Mars Inc. agreed to purchase Kellanova for nearly $30 billion. The purchase, originally planned to close in the first half of 2025, was approved by the Federal Trade Commission (FTC) in the US but it was delayed to December 11, 2025, due to the European Commission not approving the deal until December 8, 2025.
The acquisition was completed on 11 December 2025, with Kellanova being integrated into Mars. Kellanova CEO Steve Cahillane stepped down from the company following the acquisition and the company was delisted from the New York Stock Exchange.
Operations
Australia: Pagewood Charmhaven (snack and cereal plant closed in 2014.) Belgium: Zaventem & Mechelen plant Brazil: São Paulo Colombia: Bogotá Canada: Mississauga, Ontario – Canadian head office Anjou, Quebec – Eastern Canada sales office Calgary, Alberta – Western Canada sales office London, Ontario – manufacturers and distributes cereals (including corn flakes) in Canada. Closed at end of 2014, Belleville, Ontario – cereal production plant opened 2009 and upgraded 2011; took over some operations from London after 2014 China: Shanghai – Joint venture with agribusiness and food company Yihai Kerry Ecuador: Guayaquil France: Noisy-le-Grand, Paris Germany: Hamburg (sales and marketing for Germany, Austria, Switzerland, and Scandinavia; production in Germany shut down in 2018) India: Mumbai Republic of Ireland: European Head Office – Kellogg Europe Trading, Swords, County Dublin Italy: Milan Japan: Shinjuku, Tokyo Malaysia: Bandar Enstek, Negeri Sembilan Mexico: Querétaro Middle East Bahrain: Manama Egypt: Giza Iran: Tehran Israel: Lod Jordan: Amman Kuwait: Kuwait City Lebanon: Beirut Libya: Tripoli Oman: Azaiba, Muscat Qatar: Doha Saudi Arabia: Jeddah Syria: Damascus UAE: Dubai Netherlands: Den Bosch Philippines: Bonifacio Global City Poland: Kutno Portugal: Lisbon Russia: Kellogg Rus LLC (Sold to the Russian company Chernogolovka in July 2023) South Africa: Springs South Korea: Seoul Spain: Valls (cereal production plant) and Alcobendas (Spanish head office) Sri Lanka: Colombo; Sri Jayawardenapura Kotte Thailand: Bangkok, Rayong (snacks and cereals) United Kingdom: England: Manchester Scotland: Portable Foods Manufacturing Livingston Wales: Wrexham including Portable Foods Manufacturing United States: Battle Creek, Michigan Cary, North Carolina Jackson, Tennessee Lancaster, Pennsylvania Memphis, Tennessee Omaha, Nebraska Pikeville, Kentucky South Augusta, Georgia Virginia Beach, Virginia
Brands
Austin Sandwich Cookies Bear Naked, Inc. Carr's (US only) Cheez-It Crackers Club Crackers Cracklin' Oat Bran Eggo Frozen Breakfast Fruit Winders Fruity Snacks Gardenburger Incogmeato Joybol Morningstar Farms Mueslix Cereal Nutri-Grain Pop-Tarts Pringles Pure Organic Fruit Bars Rice Krispies Treats Rxbar Special K (snack bars) Sunshine Biscuits Toasteds Crackers Town House Zesta Crackers
Cereal
Below is a list of Kellanova's cereals (international only) with available varieties:
All-Bran: All-Bran Original, All-Bran Bran Buds, All-Bran Bran Flakes (UK), All-Bran Extra Fiber, All-Bran Guardian (Canada) Apple Jacks Apple Jacks Apple vs Cinnamon Limited Edition Apple Jacks 72 Flavor Blast (Germany) Bran Buds (New Zealand) Bran Flakes Chocos (India, Europe) Chocolate Corn Flakes: a chocolate version of Corn Flakes. First sold in the UK in 1998 (as Choco Corn Flakes or Choco Flakes), but discontinued a few years later. Re-released in 2011. Cinnabon Cinnamon Mini Buns Coco Pops Coco Rocks Coco Pops Special Edition Challenger Spaceship Coco Pops Crunchers Coco Pops Mega Munchers Coco Pops Moons and Stars Cocoa Krispies or Coco Pops (also called Choco Pops in France, Choco Krispies in Portugal, Spain, Germany, Austria, and Switzerland, Choco Krispis in Latin America) Cocoa Flakes Corn Flakes Complete Wheat Bran Flakes/Bran Flakes Corn Pops Country Store Cracklin' Oat Bran Crayola Jazzberry Cereal: In 2021, Kellogg and Crayola teamed up to create a fruit flavored cereal with a coloring book on the box. Crispix Crunch: Caramel Nut Crunch, Cran-Vanilla Crunch, Toasted Honey Crunch Crunchy Nut (formerly Crunchy Nut Cornflakes) Crunch Nut Bran Cruncheroos Disney cereals: Disney Hunny B's Honey-Graham, Disney Mickey's Magix, Disney Mud & Bugs, Pirates of the Caribbean, Disney Princess Donut Shop Eggo Extra (Muesli): Fruit and Nut, Fruit Magic, Nut Delight Froot Loops: Froot Loops, Froot Loops Less Sugar, Marshmallow Froot Loops, Froot Bloopers Frosted Flakes (Frosties outside of the US/Canada): Kellogg's Frosted Flakes, Kellogg's Frosted Flakes Kellogg's Banana Frosted Flakes, Kellogg's Birthday Confetti Frosted Flakes, Kellogg's Cocoa Frosted Flakes, Less Sugar, Tony's Cinnamon Krunchers, Honey Nut Frosted Mini-Wheats (known in the UK as Toppas until the early 1990s, when the name was changed to Frosted Wheats. The name Toppas is still applied to this product in other parts of Europe, as in Germany and Austria) Fruit Harvest: Fruit Harvest Apple Cinnamon, Fruit Harvest Peach Strawberry, Fruit Harvest Strawberry Blueberry Fruit 'n Fibre (not related to the Post cereal of the same name sold in the US) Fruit Winders (UK) Genmai Flakes (Japan) Guardian (Australia, NZ, Canada) Happy Inside: Bold Blueberry, Simply Strawberry, Coconut Crunch Honey Loops (formerly Honey Nut Loops) Honey Nut Corn Flakes Honey Smacks (US)/Smacks (other markets) Jif Peanut Butter Cereal (US only) Just Right: Just Right Original, Just Right Fruit & Nut, Just Right Just Grains, Just Right Tropical, Just Right Berry & Apple, Just Right Crunchy Blends – Cranberry, Almond & Sultana (Australia/NZ), Just Right Crunchy Blends – Apple, Date & Sultana (Australia/NZ) Khampa Tsampa- Roasted Barley (Tibet) Kombos Krave – chocolate cereal introduced in the UK in 2010, then rolled out in Europe as Tresor or Trésor in 2011, and in North America in 2012 Komplete (Australia) Low-Fat Granola: Low-Fat Granola, Low-Fat Granola with Raisins Mini Max Mini Swirlz Mini-Wheats: Mini-Wheats Frosted Original, Mini-Wheats Frosted Bite Size, Mini-Wheats Frosted Maple & Brown Sugar, Mini-Wheats Raisin, Mini-Wheats Strawberry, Mini-Wheats Vanilla Creme, Mini-Wheats Strawberry Delight, Mini-Wheats Blackcurrant Mueslix: Mueslix with Raisins, Dates & Almonds Nutri-Grain Nut Feast Oat Bran: Cracklin' Oat Bran
Optivita Pop-Tarts Bites: Frosted Strawberry, Frosted Brown Sugar Cinnamon Raisin Bran/Sultana Bran: Raisin Bran, Raisin Bran Crunch, Sultana Bran (Australia/NZ), Sultana Bran Crunch (Australia/NZ) Raisin Wheats Rice Krispies/Rice Bubbles: Rice Krispies, Frosted Rice Krispies (Ricicles in the UK), Gluten Free Rice Krispies, Rice Bubbles, LCMs, Rice Krispies Cocoa (Canada only), Rice Crispies Multi-Grain Shapes, Rice Krispies Treats Cereal Rocky Mountain Chocolate Factory Chocolatey Almond cereal Scooby-Doo cereal: Cinnamon Marshmallow Scooby-Doo! Cereal Smart Start: Smart Start, Smart Start Soy Protein Cereal Smorz Special K: Special K, Special K low carb lifestyle, Special K Red Berries, Special K Vanilla Almond, Special K Honey & Almond (Australia), Special K Forest Berries (Australia), Special K Purple Berries (UK), Special K Light Muesli Mixed Berries & Apple (Australia/NZ), Special K Light Muesli Peach & Mango flavour (Australia/NZ), Special K Dark Chocolate (Belgium), Special K Milk Chocolate (Belgium), Special K Sustain (UK) Spider-Man cereal: Spider-Man Spidey-Berry SpongeBob SquarePants cereal Strawberry Pops (South Africa) Super Mario Cereal Sustain: Sustain, Sustain Selection Tresor (Europe) Variety Vector (Canada only) Yeast bites with honey Kringelz (formerly known as ZimZ!): mini cinnamon-flavored spirals. Only sold in Germany and Austria
Discontinued cereals and foods
Banana Bubbles Banana-flavored variation of Rice Krispies. First appeared in the UK in 1995, but discontinued shortly thereafter. Banana Frosted Flakes Bart Simpson's No Problem-O's and Bart Simpson's Eat My Shorts Sold in the UK for a limited period Bart Simpson Peanut Butter Chocolate Crunch Cereal Bigg Mixx cereal Buckwheat & Maple Buzz Blasts (based on Buzz Lightyear from the Toy Story movies)