The Od Istoka Do Zapada World Tour was the headlining concert tour by Serbian pop-folk singer Aleksandra Prijović, in support of her third studio album, Devet života (2023). The tour began on 28 September 2023, in Belgrade, Serbia, at Belgrade Arena and concluded on 22 December 2024 in Belgrade, at the same venue. The tour was also visited other major cities in Southeast European countries, such as Sarajevo, Niš, Zagreb, Kragujevac, Banja Luka, Novi Sad, Rijeka, Podgorica, Ljubljana and Split, including Chicago, the only concert stop of the tour in the United States.
With Od Istoka Do Zapada Tour, Prijović became the first regional artist to managed, to sell out several consecutive concerts in the biggest concert halls in all major cities in Southeast European countries. It has had a cultural impact in the region, and is considered as one of the biggest tours in the Balkans with 584.000 tickets sold.
Background In February 2023, Prijović announced via her social media that she would go on her debut headlining and debut arena tour Od Istoka Do Zapada, with the first concert starting on 29 September 2023, in Belgrade at Štark Arena. The tickets for the show went on sale the same day she confirmed the tour. Three months after announcing of the concert in Belgrade, Prijović announced the concerts in Sarajevo at Zetra, which would be held on 28 October, and in Zagreb at Arena Zagreb, which would be held on 1 December of the same year. On 3 July 2023, Prijović held a press conference in Belgrade, where due to high demand and fast ticket sales, she revealed the date for the second concert in the Štark Arena to be held on 30 September 2023.
After only two months of the announcement, Prijović sold out a concert at Arena Zagreb, and scheduled a second concert in the venue for 2 December 2023. Via her Instagram, Prijović thanked her fans for the love she receives and the sold-out halls, and also announced a third concert in Štark Arena to be held on 28 September 2023. As she explained, the schedule in the venue was tight and overbooked, so the only option was to schedule the third concert before the two concerts she had already scheduled. This decision angered numerous fans who bought tickets for the concert to be held on 29 September, so Prijović and her team allowed everyone who bought tickets for the 29 September date to exchange them for the 28 September one. In just eight months, the singer scheduled a total of 27 concerts in the largest regional arenas, where, due to the high demand, the websites responsible for the ticket sale in Serbia, EFinity and Tickets.rs, crashed.
Reception and commercial performance The Od Istoka Do Zapada Tour saw a big commercial success. Prijović became the first Serbian female artist to sell out three consecutive concerts at Štark Arena. Reportedly, she grossed around one million euros with sales of 50,000 tickets for the three initial dates in Belgrade. Furthermore, by selling out four, and later five consecutive concerts at Arena Zagreb she became a "regional phenomenon", according to the N1 Serbia, and was dubbed the "only folk diva of the new generation" by the Index.hr. In October 2023, Prijović also discussed the success of her first headline tour on a talk show broadcast by Croatian Radiotelevision, which was seen a precedent for a Serbian pop-folk singer. N1 Slovenia also dubbed Prijović as the "Balkan Taylor Swift", comparing the success of her tour with the Swift's The Eras Tour.
During the Zagreb concerts in December 2023, Anđelo Jurkas ranked ten best songs of Prijović's and criticised the critics of turbo-folk in Croatia, writing: "Composers like Dejan Kostić, together with the lyrical and rhyming achievements of Dragan Brajović Braja and Filip Živojinović, offer nothing below average within the given style. Their stereotypes don't make your ears bleed, your eardrums burst, or your soul press charges for emotional distress. On the contrary."
In their campaign for the 2024 Croatian parliamentary election, which bore the slogan "" ("Croatia needs Serbs because..."), the Independent Democratic Serb Party (SDSS) referenced Prijović's Zagreb concerts in one of their billboards, writing "" ("Croatia needs Serbs because a full arena is pleasant for everyone") and making a pun on Prijović's nickname "Prija" in the process.
Set list The following set list is from the concert on September 30, 2023, in Belgrade. It is not intended to represent all shows of the tour.
"Za nas kasno je" "Testament" "Ja sam odlično" "Javno mesto" "Totalna anestezija" "Kuća strave" "Marš" "Senke" "Klizav pod" "Ludnica" (featuring Dejan Kostić) "Moj život" (cover by Dejan Kostić) "Dozvola za ljubav" (cover by Dejan Kostić) "Dam dam dam" "Zver" "Legitimno" "Separe" "Devet života" "Placebo" "Psiho" "Duguješ mi dva života" "Sve po starom" "Litar vina, litar krvi" "Ko si ti" (featuring Saša Matić) "Idemo anđele" (Saša Matić) "Lagala je grade" (Saša Matić) "Zvuk tišine" "Sabotiram" "Svetlo" "Telo" "Prvi si počeo" "Bogata sirotinja" "Sledeća" "Sačuvaj tajnu" (Duško Kuliš cover) "Ti mene ne voliš" (Osman Hadžić cover) "Nije mene dušo ubilo" (Goran Dimitrijadis Dima cover) "Ružica si bila" (Bijelo Dugme cover) "Jugoslovenka" (Lepa Brena cover; featuring Dejan Kostić) "Ja sam odlično" (reprise) "Dam dam dam" (reprise) "Zvuk tišine" (reprise) "Psiho" (reprise) "Za nas kasno je" (chorus only; reprise)
Tour dates + List of concerts, showing date, city, country, venue and attendanceDateCityCountryVenueAttendance September 28, 2023BelgradeSerbiaŠtark Arena60.000 September 29, 2023 September 30, 2023 October 28, 2023SarajevoBosnia and HerzegovinaZetra Hall45.000 October 29, 2023 October 30, 2023 November 10, 2023NišSerbiaČair Hall20.000 November 11, 2023 November 12, 2023 December 1, 2023ZagrebCroatiaArena Zagreb90.000 December 2, 2023 December 3, 2023 December 4, 2023 December 6, 2023 December 22, 2023 Tuzla Bosnia and Herzegovina Dvorana Mejdan16.000 December 23, 2023 February 13, 2024OsijekCroatiaGradski vrt Hall25.000 February 14, 2024 February 15, 2024 February 17, 2024 February 18, 2024 March 20, 2024KragujevacSerbiaHala Jezero6.000 March 26, 2024VršacMillennium Centar5.500 March 28, 2024 Banja Luka Bosnia and Herzegovina Sportska dvorana Borik 15.000March 29, 2024March 31, 2024 April 5, 2024Novi Sad Serbia Spens Hall30.000April 6, 2024April 7, 2024April 12, 2024ZenicaBosnia and HerzegovinaArena Zenica10.000 April 14, 2024RijekaCroatiaCentar Zamet15.000April 15, 2024April 16, 2024 April 19, 2024 Podgorica Montenegro Morača Sports Center 10.000 April 20, 2024 April 26, 2024VaraždinCroatiaVaraždin Arena23.000April 27, 2024April 28, 2024May 10, 2024 Ljubljana SloveniaArena Stožice 14.500June 7, 2024Zadar Croatia Krešimir Ćosić Hall 7.500July 19, 2024BrčkoBosnia and HerzegovinaMuzička Arena5.000July 21, 2024BudvaMontenegroTop Hill5.000July 28,20245.000August 1, 2024OhridNorth MacedoniaStadium Biljanin Izvor20.000August 4, 2024BudvaMontenegroTop Hill5.000August 8, 2024DobojBosnia and HerzegovinaRukometni Stadion6.500August 14, 2024Vrnjačka BanjaSerbiaStadium Kocka5.000August 17, 2024TrebinjeBosnia and HerzegovinaPoligon Grad Sunca10.000September 7, 2024FrankfurtGermanyJahrhunderthalle6.000September 13, 2024ZurichSwitzerlandStadthalle Dietikon4.000September 14, 20244.000September 28, 2024MunichGermanyZenith Building5.800October 4, 2024ViennaAustriaHallmann Dome4.000October 5, 20244.000October 6, 20244.000October 12, 2024CologneGermanyLanxess Arena5.000November 9, 2024SplitCroatiaArena Gripe13.000November 10, 2024November 22, 2024SkopjeNorth MacedoniaJane Sandanski Arena10.000November 25, 2024ZagrebCroatiaArena Zagreb20.000November 30, 2024ChicagoUnited StatesNow Arena6.000December 6, 2024SarajevoBosnia and HerzegovinaZetra Hall20.000December 22, 2024BelgradeSerbiaBeogradska Arena25.000 Total584.000
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