Unruly is the tenth studio album by Nigerian rapper Olamide. It was released on 9 August 2023 by YBNL Nation and Empire Distribution, and features Rema, Asake, Fireboy DML, Bnxn and CKay. The album featured production from Niketaz, P.Priime, LNK, Eskeez, Bbanks, Alex Lustig, CKay and Magicsticks. Unruly was preceded by the singles "Trumpet" and "New Religion". The album serves as a follow-up to UY Scuti (2021).
Background The album was first set for release on 12 July 2023, when it was eventually delayed to 9 August 2023.
In an interview with Nandi Madiba on Apple Music's Africa Now Radio, Olamide discussed the reason for the delay of Unruly, it being the rise of Afrobeats during the year. He explained: "I've been on the ground, trying to put in work and get my stuff together because the new wave is so crazy right now and you just have to figure a way to be in tune with time, which is not easy, so I've been working on that for so long. That’s why it took me so long."
Singles The album's lead single "New Religion", features label signee Asake and was produced by Magicsticks and Bbanks. The song was released on 2 June 2023, alongside a music video directed by Jyde Ajala. The album's second single "Trumpet" features CKay and was released on 20 April 2023. The song was produced by P.Priime and CKay, with its release being accompanied by a Jyde Ajala-directed music vieo.
Critical reception
The album received generally positive reviews from critics. Adeayo Adebiyi of Pulse Nigeria described Unruly as a solid, pop-driven album where the artist embraced shapeshifting across genres, heavily influenced by younger collaborators like his label signee Asake. Despite its stellar production and sonic coherence, he felt the album struggled to retain Olamide's earlier rawness, making it less compelling for longtime fans. Adebiyi stated, "Olamide injected creativity through impeccable production but struggled to retain a compelling identity." The album received a total score of 7.5/10.Adebiyi, Adeayo. Olamide goes for one last hurrah with 'Unruly'. Pulse Nigeria. 11 August 2023.
Betty Godson of NotJustOk described Unruly as a cohesive and experimental album where Olamide showcased his versatility while blending traditional Yoruba rap with contemporary sounds. She praised the album's sequencing, noting that "Olamide’s sequencing game was very strong on this album." While some tracks outshined others, the project offered a variety of themes and intricate production, with certain songs revealing their depth after multiple listens. The album received an overall rating of 6.8/10.Godson, Betty. Olamide positions for global dominance with 10th studio album, 'Unruly’. NotJustOk. 10 August 2023.
Patrick Ezema of Afrocritik highlighted Olamide's Unruly as a dynamic album that excelled through "sparkling production and honeyed vocalists," showcasing the artist's evolution rather than a return to his early street-focused style. Though some tracks lagged in execution, Olamide's versatility and ability to blend various genres kept the album engaging. The album was praised for its diversity and consistency, with Ezema noting that "Olamide’s dynamism was the album’s guiding light." The album received a rating of 7.4/10.Ezema, Patrick. “Unruly” Review: Olamide’s Latest Album is a Celebration of His Evolution. Afrocritik. 21 August 2023.
Music journalist Emmanuel Esomnofu's review of Unruly for the Native Magazine emphasized Olamide's growth as both an artist and a music executive, highlighting his enduring impact on the Nigerian music scene. He praised the album's cohesion and artistic depth, noting that Olamide seemed reinvigorated, crafting a project full of memorable moments and reflecting on his legacy. Esomnofu wrote, "‘Unruly’ was a cohesive album, but with the subtle shifts within its delivery, it was unarguably one of the most sterling projects of his career." He gave the album a rating of 7.4 out of 10.Esomnofu, Emmanuel. REVIEW: OLAMIDE’S ‘UNRULY’. The Native. 24 August 2023.
Track listing
Personnel
Olamide Adedeji – vocals, writer Adedamola Adefolahan – vocals, writer Ahmed Ololade – vocals, writer Divine Ikubor – vocals, writer Daniel Benson – vocals, writer Chukwuka Ekweani – vocals, writer, producer Alex Lustig – producer LNK – producer Nicola "Niketaz" Kollar – producer Adenola "Eskeez" Gabriel – producer Kareem "Magicsticks" Temitayo – producer, mixing engineer, mastering engineer Sunday "Bbanks" Shashamura – producer, mixing engineer, mastering engineer Peace "P.Priime" Oredope – producer, recording engineer Jaycen Joshua – mixing engineer, mastering engineer Mike Seaberg – mixing engineer, mastering engineer
Charts + Chart performance for Unruly Chart (2023) Peakposition Nigerian Albums (TurnTable) 1
Release history +Release history and formats for Unruly Region Date Format Label Nigeria 9 August 2023
References