"Lala" is a song by Puerto Rican rapper and singer Myke Towers. It was released on March 23, 2023, and later as a single on July 27, 2023 through One World, Warner Latina and Warner Records, as track 22 from his third studio album La Vida Es Una. The song achieved commercial success in July 2023, several months after its first release as an album track. The song was later featured on the soundtrack for the video game EA Sports FC 24
Background and composition The "sing-song", described as "fun in [its] own right", talks about different motions of a flirt, examining feelings of affection and jealousy. Although the meaning behind the chorus has not been explained, it is widely believed to be ambiguous. Majority of users picking up the track on TikTok are shown making a tongue movement.
Following a surge in popularity on TikTok in late June 2023, the song went on to chart in the top 5 of multiple countries on Spotify, becoming Towers' highest charting song on several streaming platforms to date.
Promotion
Lyric video The lyric video premiered on Myke Towers' official YouTube channel on March 23, 2023 along with other lyric videos that premiered simultaneously on the same day for the album's release "La Vida Es Una".
Music video The official music video premiered on July 27, 2023 through Myke Towers' official YouTube channel. María Pedraza appears as the female protagonist.
Charts
Weekly charts + Weekly chart performance for "Lala" Chart (2023) Peakposition Argentina (CAPIF) 1 Bolivia (Billboard) 1 Bolivia (Monitor Latino) 8 Chile (Billboard) 1 Chile (Monitor Latino) 10 Colombia (Billboard) 1 Colombia (Monitor Latino) 1 Costa Rica Streaming Songs (FONOTICA) 1 Costa Rica (Monitor Latino) 13 Dominican Republic (Monitor Latino) 1 Dominican Republic (SODINPRO) 1 Ecuador (Billboard) 1 Ecuador (Monitor Latino) 4 El Salvador (Monitor Latino) 1 Guatemala (Monitor Latino) 6 Honduras (Monitor Latino) 1 Italy (FIMI) 15 Mexico (Billboard) 3 Mexico (Monitor Latino) 20 Nicaragua (Monitor Latino) 1 Panama (Monitor Latino) 2 Paraguay (Monitor Latino) 1 Peru (Hot 100 Perú) 1 Peru (Monitor Latino) 1 Puerto Rico (Monitor Latino) 15 Uruguay (Monitor Latino) 10 US Latin Rhythm Airplay (Billboard) 1 Venezuela Airplay (Record Report) 74
Year-end charts + 2023 year-end chart performance for "Lala" Chart (2023) Position Global 200 (Billboard) 76 Italy (FIMI) 96 Switzerland (Schweizer Hitparade) 100 US Hot Latin Songs (Billboard) 24 + 2024 year-end chart performance for "Lala" Chart (2024) Position Global 200 (Billboard) 153
Certifications
See also List of Billboard Argentina Hot 100 top-ten singles in 2023 List of Billboard Argentina Hot 100 number-one singles of 2023 List of best-selling singles in Spain
References