Trend can be a surname. Notable people with this surname include:
Burke Trend (1914–1987), British civil servant and rector Jess Trend (born 1991), female Australian rules footballer Jim Trend (1878–1954), Australian rules footballer John Brande Trend (1887–1958), British Hispanist and professor of Spanish Michael Trend (born 1952), British journalist and politician Peter Trend (born 1974), English cricketer