Mave: (; stylized as MAVE:), is a South Korean virtual girl group formed in 2023 by Metaverse Entertainment. The group consists of Siu, Zena, Tyra, and Marty, who are hyper-realistic, 3D CGI members that were created using machine learning, deepfake, and 3D production technology.
History
2022: Formation Mave: was formed in 2022, when on November 8, it was reported that Metaverse Entertainment, which is a subsidiary of the game-developing company Netmarble Corporation, were preparing to debut a virtual idol group. The group's creation reportedly follows a change in the Korean music industry as K-pop groups and entertainment companies delve into the possibility of introducing various forms of entertainment into the metaverse; although the group isn't the first to include virtual idols, they are the first K-pop group created entirely within the metaverse. The group is able to communicate in 4 languages: Korean, French, English, and Bahasa, due to the help of an AI voice generator, but their voices and choreography are created by undisclosed human performers.
The group was formed as a collaboration between Kakao Entertainment and Netmarble, with Kakao involved in investing and distributing the group's music.
2023–present: Debut and comeback with What's My Name On January 11, 2023, Metaverse Entertainment announced via Twitter that Mave: would be releasing their debut single album Pandora's Box on January 25 with two singles: "Pandora" and "Wonderland (Idypia)". The title track "Pandora" describes a hopeless future where emotions are lost and regaining hope in a virtual world known as Idypia.
On November 9, Metaverse Entertainment announced that Mave: are preparing for a comeback. The group released their first EP What's My Name on November 30.
Members Names and positions are adapted from the group's official website:
Siu: (시우) – leader, vocalist Zena: (제나) – vocalist Tyra: (타이라) – rapper, dancer Marty: (마티) – dancer, rapper
Discography Singles albums TitleDetailsPandora's Box Released: January 25, 2023 Label: Metaverse Entertainment Formats: Digital download, streaming
Extended plays TitleDetailsWhat's My Name Released: November 30, 2023 Label: Metaverse Entertainment Formats: Digital download, streaming
Singles TitleYearPeak chart positionsAlbumKOR"Pandora"2023 —Pandora's Box"What's My Name" —What's My Name"—" denotes a recording that did not chart or was not released in that territory
Filmography Music videos TitleYearDirectorLengthRef."Pandora"2023Seo Dong-hyeok (Flipevil)3:32"What's My Name" Oui Kim (Oui) 3:34
Awards and nominations + Name of the award ceremony, year presented, award category, nominee(s) and the result of the award Award ceremony Year Category Nominee/work ResultHanteo Music Awards2023Special Award – Virtual ArtistMave:
See also Naevis – South Korean virtual idol
Notes
References