Frieha Altaf is a Pakistani actress, former model, host, film director, producer and human rights activist. She is the CEO of Catwalk Event Management and Sahil which she founded in 1989. She has also worked in classic dramas Rozi and Kohar. Altaf has also made guest appearances in films Lahore Se Aagey, Wajood, Baaji and Parey Hut Love.
Early life She completed her education in US and returned to Pakistan in 1986. In Karachi, she worked as a painter and sculptor. During an exhibition, she was asked by a modeling agent to model for advertising and she agreed. Frieha's mother Yasmeen was a model in the 1960s.
Frieha also went to Canada where she studied fashion design while also teaching there at Barbizon Institute and got a diploma in fashion design.
Career Frieha started modeling at age 18 before going to the USA and she also did theater and stage plays. Frieha was paired with supermodel Atiya Khan for a jewellery shoot. In 1986, during the match between Pakistan versus India cricket cup in Sharjah, Frieha was sent abroad for a modelling show for Maheen Khan which was a success for Frieha. She also hosted Lux Style Ki Duniya on PTV in 1989. In 1990 she made her debut as an actress in Sahira Kazmi's directed long play Rozi as Shahana.
In 1991 she worked in Haseena Moin's drama Kohar as Neelam with Shakeel, Marina Khan and Fauzia Wahab.
In 2014 she introduced actress and model Areeba Habib to Pakistani fashion industry.
In 2022 Frieha launched her own podcast called FWhy Podcast in which she interviewed many actors and actresses such as Humayun Saeed, Imran Ashraf and Zara Noor Abbas.
Personal life She married thrice but her three marriages ended in divorce. She has two children from her third marriage and took custody of her children. Frieha's sister Neshmia Ahmed is a former model and the CEO of Grandeur Art Gallery.
In 2018 Frieha revealed in an interview with Nida Yasir and Farah that she was abused by her cook at the age of six when her parents were on vacation in Japan. She informed her mother about it when she returned from Japan, and the cook was later arrested. She said that it was a traumatizing experience for her and it affected her and her mother but later she recovered.
Filmography Television YearTitleRoleNetwork1990 Rozi Shahana PTV1991 Kohar Neelam PTV2022 Stars and Style Herself PTV
Web series YearTitleRoleNetwork2020 Churails Botox Lady ZEE52021 Dai Dai Urduflix
Film YearTitleRole2016 Lahore Se Aagey Herself2018 Wajood Mrs. Shafqat2019 Baaji Herself2019 Parey Hut Love Feroza
Music video Year Song Singer(s) Notes2018 Kiya Darta Hai Shehzad Roy CATWALK
Host YearTitleRoleNetwork1989 Lux Style Ki Duniya Herself PTV2022 FWhy Podcast Herself Youtube
Other appearance YearTitleRoleNetwork2018 Mein Nahi Hum Herself Hum News2019 Ek Nayee Subah With Farah Herself A-Plus2019 BOL Nights with Ahsan Khan Herself BOL Entertainment2020 Good Morning Pakistan Herself ARY Digital2022 G Sarkar Herself Neo News
Ambassadorship Goodwill Ambassador for Sahil in 2018
Awards and recognition Year Award Category Result Title Ref. 2018 17th Lux Style Awards Lifetime Achievement Award Fashion 2019 The Pakistan Leading Ladies Awards Woman of the Year Award Herself 2024 WOW Awards Business of Fashion Outstanding Contribution to the Fashion Industry
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