Loud (stylized in all caps) is a Brazilian esports organization with teams competing in Free Fire, League of Legends, Valorant and Brawl Stars. Founded in 2019, LOUD is the esports organization with the largest number of followers on social media in Brazil and the second largest in the world. LOUD's Valorant team won 2022 Valorant Champions and Best Esports Team at Esports Awards and The Game Awards.
History LOUD was created on February 28, 2019 by YouTuber Bruno "PlayHard" Oliveira along with entrepreneurs Jean Ortega and Mathew Ho. Since the beginning, LOUD has focused on creating videos on YouTube and popularizing its players and influencers. Being one of the pioneers of this model in Brazil, LOUD became the first Brazilian esports organization to reach 1 billion views.
In December 2023, professional footballer Vinícius Júnior acquired a stake in the organization, becoming a partner.
Partnerships and collaborations In August 2021, LOUD stamped the new packaging of Fusion Energy Drink, an Ambev brand of energy drinks. In January 2023, Burger King launched a LOUD-themed restaurant in São Paulo for 1 month.
In May 2024, LOUD was announced as a member of the Esports World Cup Foundation Club Support Program, run by the Esports World Cup Foundation, which is funded by the Saudi Arabia Public Investment Fund. This partnership program gives teams a one-time six-figure stipend if an organization is willing to enter new esports as well as additional funding each year if they drive viewership and fan engagement to the Esports World Cup tournament series.
Current divisions Free Fire LOUD started as a Free Fire team, due to the popularization of the game in Brazil in 2019. LOUD's Free Fire team won the 2020 Copa America and the 2022 Liga Brasileira de Free Fire Stage 1.
League of Legends LOUD's League of Legends team competes in the League of Legends Championship of The Americas (LTA), the top professional league of the game in the Americas, as a partnered team in the South Conference. They were previously members of the Campeonato Brasileiro de League of Legends (CBLOL), Brazil's top professional league
On 3 September 2022, LOUD swept paiN Gaming to win its first CBLOL title, qualifying the team for the 2022 World Championship. LOUD would win three additional CBLOL splits back-to-back, winning four consecutive titles overall, before falling to RED Canids in the final CBLOL split in 2024.
Achievements Domestic
CBLOL/ LTA South Winners (4): 2022-2, 2023-1, 2023-2, 2024-1 CBLOL Cup Winners (1): 2026
Roster
Valorant LOUD arrived on the Valorant scene in early 2022 by signing a free agent team named "paNcada e amigos" (). LOUD's Valorant team won the 2022 Valorant Champions, the culmination of that year's Valorant Champions Tour, the game's most prestigious international tournament. In 2023, LOUD placed second at LOCK//IN São Paulo after a narrow 3-2 defeat to Fnatic.
Former divisions Fortnite In June 2020, LOUD started playing Fortnite competitions. Throughout, there were seven players who passed through the organization. In November 2022, LOUD announced their departure from the competitive Fortnite scene.
Vainglory In March 2019, LOUD sent a team of Vainglory, representing the SA server to the WESG 2018 World Finals, the team had fr0g, MiniDookie, GwM, JuninhoMP and FalconDorian.
Season-by-season Free Fire Year Name Final Award2019 FFPL - Season 32nd place $2,176 Free Fire World Series 2019 9th place $4,0002020 Copa América 2020Champion $15,000 LBFF 2020: Series A - Stage 1 3rd place $4,1772021 LBFF 2021: Series A - Stage 12nd place $15,480 Free Fire World Series 20212nd place $250,0002022 LBFF 2022: Series A - Stage 1Champion $22,720 Free Fire World Series 2022 7th place $80,000 C.O.P.A. Free Fire2nd place $02023 C.O.P.A. Free Fire2nd place $9,472 LBFF 2023: Series A - Stage 1Champion $20,383 Free Fire World Series 2023 7th place $45,0002023ESL Snapdragon Pro Series: Challenge Season2nd place$6,200ESL Snapdragon Pro Series: Masters Season4th place$17,000FFWS Brasil: Stage 1FFWS Brasil: Stage 2
League of Legends YearCBLOLFirst StandMid-Season InvitationalWorld ChampionshipRegular seasonPlayoffs Matches Wins Losses Position2021 Split 1 18 11 7 4th place Quarterfinals–– Split 2 18 10 8 5th place Quarterfinals2022 Split 1 18 10 8 7th place ––Play-In: Round 2 Split 2 18 12 6 4th placeChampion2023 Split 1 18 12 6 2nd placeChampionPlay-In: Round 2 Play-In: Round 1 Split 2 18 13 5 3rd placeChampion2024 Split 1 18 12 6 2nd placeChampionPlay-In: Round 1– Split 2 18 10 84th placeLower semifinals2025Split 1––––Quarterfinals–––Split 210644th placeLower quarterfinalsSplit 33125th placeSouth Round 32026Cup7344th placeChampionGroups: Round 1Split 1Split 2
Valorant YearAmericas LeagueMastersChampionsOtherRegular season PlayoffsMatchesWinsLossesPosition2022Stage 14401st placeChampionRunner-upChampionStage 24401st placeChampion Group stage20239811st placeChampionLower Round 13rd placeRunner-up(LOCK//IN)2024Kick-off2201st placeRunner-up 4th place–Stage 15233rd placeKnockout round–Stage 210469th place–2025Kick-off––––Lower quarterfinals––Stage 15056th place––Stage 25146th place–2026Kick-off––––Lower round 1–Stage 1Stage 2
YearGame ChangersChampionship Name Playoffs2023 Game Changers Brazil Series 12nd place – Game Changers Brazil Series 22nd place2024 Game Changers Brazil Series 1 5-6th place– Game Changers Brazil Series 2 2nd place Game Changers Brazil Series 3 3rd place
Awards and nominations Year Ceremony Category Result 2019Prêmio eSports BrasilOrganização do Ano2020Prêmio eSports BrasilOrganização do Ano2021Esports AwardsEsports Video Production Team of the YearEsports Organisation of the YearPrêmio eSports BrasilOrganização do Ano2022Esports AwardsContent Group of the YearEsports Organisation of the YearEsports Team of the YearEsports Creative Team of the YearThe Game Awards 2022Best Esports TeamPrêmio eSports BrasilOrganização do Ano2023Esports AwardsEsports Creative Team of the YearContent Group of the YearEsports Organisation of the YearPrêmio eSports BrasilOrganização do Ano
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