TenThousand Projects, LLC, doing business as 10K Projects (formerly Strainge Entertainment), is an American record label, founded in 2016 by British record executive Elliot Grainge. It operates under the Atlantic Music Group (AMG) umbrella, which is currently led by Grainge as CEO.
History The label was founded as Strainge Entertainment by Elliot Grainge in 2016. Grainge is the son of veteran executive Lucian Grainge, who is chairman and CEO of Universal Music Group. After a lawsuit by rapper Tech N9ne in 2017, citing the name similarities of his label Strange Music, the label rebranded as TenThousand Projects, and later shortened to 10K Projects.
Distribution was handled by Universal through Virgin Music Group until September 2023, when the label announced would move to Warner Music Group in a joint-venture.
Current artists Abe Parker Artemas Autumn Between Friends Billi0n Che Chezile Nafeesisboujee Chicken P Dro Kenji (jointly with Internet Money and MiraTouch) Dthang (jointly with Muddy Entertainment, Coke Boys Records, and GUMBO) Forrest Frank (jointly with River House Records and Warner Music Group) Gnarls Barkley Sinead Harnett Hailey Knox Ice Spice (jointly with Capitol) Icy Narco Internet Money Jessica Baio Journey Montana Kenzo Balla Ksuuvi Natalie Jane (jointly with Capitol) Ne-Yo OT7 Quanny Onlywoke Peach Tree Rascals Pryme Psychic Fever (jointly with LDH Japan and WMG) Qbomb (jointly with Warner) Rich Amiri (jointly with Internet Money) Salem Ilese Summrs Sunday Scaries Surfaces The Living Tombstone (jointly with Warner) Trippie Redd Wade Ward Will Swinton YG Young Khalifa YTB Fatt
Former artists 6ix9ine Iann Dior (jointly with Internet Money) Fixupboy Jaydes Poorstacy (jointly with Internet Money)
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