It Pays to Advertise or simply Advertise! (Swedish: Annonsera!) is a 1936 Swedish comedy film directed by Anders Henrikson and starring Thor Modéen, Håkan Westergren and Birgit Tengroth.Wallengren p.68 The film was shot at the Råsunda Studios in Stockholm and its sets were designed by the art director Arne Åkermark. It is based on the 1914 Broadway play It Pays to Advertise by Roi Cooper Megrue and Walter Hackett, previously adapted into the 1931 American film of same title starring Carole Lombard.
Synopsis The son of a soap tycoon is so reckless with money and living a life of luxury that his father cuts him off financially. With a small amount of money, encouraged by his father's secretary, the son establishes his own competing soap-manufacturing business which relies heavily on a strong advertising campaign.
Cast Thor Modéen as Soap Director Miller Håkan Westergren as Henry Miller Åke Söderblom as Ambrosius Bergman Birgit Tengroth as Mary Lind, Secretary Valdemar Dalquist as Oskar Fagerberg Anders Henrikson as Adolf Fagerberg Eric Abrahamsson as Karlsson Sonja Claesson as Berta Hartwig Fock as Olsson Sven-Eric Gamble as Office Boy Eric Gustafson as Director Jönsson Jullan Jonsson as Hilma, Cook Ingrid Luterkort as Fagerberg's Telephone Operator Ka Nerell as Office Girl Hjördis Petterson as Miss Berg Arnold Sjöstrand as Maître d' Ruth Stevens as Eva Zander Margit Tirkkonen as Telephone Operator Oscar Åberg as Accountant
References
Bibliography Wallengren, Ann-Kristin. Welcome Home Mr Swanson: Swedish Emigrants and Swedishness on Film. Nordic Academic Press, 2014.
External links