The celebrity edition of Pinoy Big Brother: Kumunity Season 10 premiered on Kapamilya Channel, Jeepney TV and A2Z on October 16, 2021. The first edition in the multi-part season, this edition featured contestants (known as Housemates) from the Celebrity Kumunity (portumentau of Kumu and community), which was composed of people with a claim to fame.
The edition concluded on January 1, 2022, where Alyssa Valdez and Anji Salvacion were hailed as the edition's Top 2 housemates. Salvacion would go on to win the season, becoming the first celebrity to win since Daniel Matsunaga of All In.
Production Housemate selection Like other celebrity editions, no formal auditions were held to determine this edition's roster of housemates.
Online Bahay ni Kuya Throughout the run-up to the editions' premiere, a Kumu campaign was held to determine two celebrity housemates. This campaign was called Online Bahay ni Kuya ("Online Big Brother's House") and it consisted of online voting and challenges to its participants. Jordan Andrews and Benedix Ramos were announced as the winners of the campaign on October 15 and entered the house as official housemates.
Overview The House The facade of the Big Brother House was repainted with the colors of the Philippine flag. As the season started during the Filipino countdown to Christmas, the façade featured decorations such as lights and parol lanterns.
Theme songs A cover of Toni Gonzaga and Sam Milby's "Sikat ang Pinoy" by the OPM band Agsunta and Pinoy rapper Kritiko was used alongside "Pinoy Tayo" in this edition.
The eviction theme song for this edition is entitled "Piece Of The Puzzle", written and performed by Trisha Denise Campañer.
Twists Online Bahay Ni Kuya – Kumu users will have the chance to become official housemates after finishing several online tasks via Kumu prepared by the show. Nomination Immunity Pass – A power given to winners of tasks or challenges held on or before their Kumunitys stay in the house, this will give its holder the option to give themselves immunity for a round of their choosing. Follower Sprint – An online live stream challenge wherein the housemate who had gained the most number of new followers on Kumu will be given a Nomination Immunity Pass. Kumunity Decides! – Kumu users, through an online poll on the app on the shows daily livestream, can drop virtual gifts to a housemate of their choice via Kumu's gifting system and are collectively given a power to decide and give a certain challenge(s), task(s), or advantage(s) to a/the housemate(s) who had received the highest number of vote(s). Head of Household – Carried over from the previous season, those who earned the title were granted immunity from being nominated in the upcoming nomination week. Padaluck – Also used in the previous season, the public has the chance to give an advantage to a housemate. The advantage was given to the housemate who had received the most "padalucks" or virtual gifts through Kumu's livestream gifting system. Powers – Various housemates from the Celebrity and Adult Kumunities were given powers for completing tasks given by Big Brother, such as by giving them special and secret tasks, and the Follower Sprint task. Houseguest for a Week – The top Kumu live streamer who will earn the most Kumu gifts on November 6 to 12, 2021 during the Celebrity Edition will become a houseguest for a week. Unli-Voting – From the second to the eighth evictions, the public is given the power to vote past the voting limit through SMS and Kumu for the 48 hours preceding the closing of the poll. It was discontinued on the final week of the edition in response to the twist's poor reception. Pinoy Big Brother Games 2021 – The housemates were divided into three teams, and the team with the most points earned after three rounds of games will earn immunity from the sixth celebrity nominations. Kuya's Christmas Elf – One of the top 10 Kumu streamers will become Big Brother's Christmas elf. As an elf, he or she is going to deliver to the housemates their given tasks and some of Big Brother's messages virtually or in person. The Ten Million Diamonds Challenge – The Final 5 housemates of the edition will compete to earn a portion of the ten million diamonds in order to help themselves from getting evicted in their respective final evictions, and to become one of the Top 2 of their respective Kumunities.
Housemates The housemates for the season was incrementally revealed daily in the show's social media accounts from October 6, 2021, to October 16, 2021, and were revealed daily on the show's social media accounts; the first batch of celebrity housemates were revealed October 6, with the last batch being revealed on October 9. On October 14, it was revealed that three more celebrity housemates are yet to be named.
During the launch night, it was announced via the show's Kumu livestream that Kyle Echarri will enter the House after completing his quarantine; together with Chie Filomeno, though at different intervals, they entered on October 20. Albie Casiño entered on October 27 while the two celebrity live streamers (Jordan Andrews and Benedix Ramos) were also introduced. + List of Pinoy Big Brother: Kumunity Season 10 celebrity housematesNameAge onEntryHometownNotabilityDay enteredDay exitedResultRef.Alyssa Valdez28Batangas Professional volleyball playerDay 1Day 78 Anji Salvacion19Surigao del NorteSingerDay 1Day 78 Samantha Bernardo28PalawanBeauty queenDay 1Day 77 Brenda Mage32Cagayan de OroComedian and vloggerDay 1Day 77 Madam Inutz36CaviteOnline seller and vloggerDay 1Day 77 Alexa Ilacad21PasigActress and singerDay 1Day 71 KD Estrada19ParañaqueMusicianDay 1Day 71 Jordan Andrews31London, UKTheatre actor and online streamerDay 19Day 64 Eian Rances28Quezon Actor and online streamerDay 1Day 64 Shanaia Gomez19Quezon CityActressDay 1Day 57 Benedix Ramos27PangasinanContent creatorDay 17Day 57 Karen Bordador33MakatiRadio disc jockey and vloggerDay 1Day 51 TJ Valderrama35ManilaComedianDay 1Day 51 Kyle Echarri18CebuActor and singerDay 5Day 43 Chie Filomeno25RizalActress and modelDay 5Day 36 Albie Casiño28Quezon CityActorDay 12Day 29 John Adajar30Laguna Mixed martial artist and modelDay 1Day 22
Alyssa Valdez: A volleyball player known as the "Heartstrong Phenom of Batangas", her friendship with Samantha was adored by viewers, gaining the nickname of "SamLy" in the process. She was the sole housemate from the edition to not get nominated. Anji Salvacion: A signer of Russian descent called the "Singing Sweetheart of Siargao", her personality polarized viewers as she gained a lot of supporters with her passionate character, singing ability, and strong performance in tasks, while simultaneously getting a lot of critics due to her antagonistic approach towards KD, resentment towards Alexa for helping out KD after she told him that "there will never be a chance", and allegedly benefitting from management favoritism Samantha Bernardo: Called the "Bread Queen-er of Palawan", she was very popular with viewers whether it be for her friendship with Alyssa, or for her helping out KD during his struggles in the earlier part of the edition. Daisy "Madam Inutz" Lopez: Known as the "Mama-bentang Live Seller of Cavite", her feisty personality was initially loved by viewers, especially with her nominating Chie for allegedly contributing nothing but her beauty. The viewers cooled off on her during the latter portion of the edition due to her involvement in the Alexa-Brenda-Eian love triangle as well as her manager single-handedly saving her from eviction Brenda Mage: Billed as the "Fun-Along Comedian of Cagayan de Oro", he was known for his strong performance in tasks as well as his controversial personality inside the house owing to a romantic interest with Eian causing him to constantly bump heads with Alexa in the process Alexa Ilacad: A longtime ABS-CBN actress called the "Smartista Unica Hija of Pasig", her stay in the PBB house was mostly known for a conflict with Albie over peanut butter, discussing her mental health, conflicts with Eian and Brenda, and her helping KD as he was struggling after consecutive nominations and being turned down by Anji KD Estrada: A musician called the "Musical Wonder Boy of Parañaque", he badly struggled in the early portion of the edition owing to depression and anxiety as he was nominated three straight times, was turned down by Anji, and walked out after he found out that he was nominated for a third week in a row. Despite those struggles, housemates like Alexa and Samantha helped him adjust and recover afterwards, and he was visibly in better shape on the latter half of the edition. Jordan Andrews: Called the "Musical Dreamchaser of London", he was mildly popular among viewers but garnered criticism for being "boring" Eian Rances: Billed as the "Striving Streamer of Quezon", he was a controversial housemate due to his relationships with Alexa and Brenda, allegedly "using" the former once he found out that she was popular with the viewers TJ Valderrama: Dubbed the "Laughter Lodi of Manila", he was very unpopular with the viewers for manipulating Anji and KD, as well as being seen inappropriately touching Shanaia several times in a Kumu livestream, which lead to calls for him to be force-evicted. He was the only housemate to get a negative vote tally for the entire edition. Kyle Echarri: An actor and signer who was a core member of the "Gold Squad" prior to entering the PBB house, his stay alienated fans of his tandem with Francine Diaz, known as "KyCine", after Kyle became close with Chie. He also got criticized for accusing KD of "copying his style" days prior to his eviction
Subsequent events Alyssa Valdez, chose to relinquish her spot in the Biga-10 on Day 197. She made the decision as a result of her prior commitments as part of the Philippines women's national volleyball team, which will compete in the 2021 Southeast Asian Games, conflicting with the schedule allotted for the Biga-10's stay in the house. Samantha, by virtue of having the next most votes in the final eviction poll, took her place in the Biga-10 and the Celebrity Top 2 as a result.
Brenda and Madam Inutz were selected to compete for a wildcard spot in the Biga-10.
Houseguests
Online Guesting Day 22: Lucky 7 Big Winner Maymay Entrata had a dance number with the celebrity housemates after they were tasked to do a choreography for her song "Amakabogera." Day 28: AC Bonifacio promoted her new single under Star Magic Records entitled "Fool No Mo" by playing its music video for the housemates and, through a recorded video message, told them to put a bandage and share a story about how they overcame an adversity and healed from it. Day 33: 2020 Tokyo Olympics silver medalist Nesthy Petecio gave a message to the housemates, and then declared the Pinoy Big Brother Games 2021 open. Day 34: 2020 Tokyo Olympics bronze medalist Eumir Marcial sent a good luck greeting to the housemates before their land swimming competition in the Pinoy Big Brother Games 2021. Day 57: AC Bonifacio and former 737 regular housemate Zeus Collins were invited by Big Brother to judge the housemates' performance for their Sikat ang Sayaw ng Pinoy weekly task. Day 67: For winning the Kuya's Christmas Elf Kumu Campaign, US-based Alyssa "Ysang" Ramos became Big Brother's house elf for a week. Day 75: Ogie Diaz hosted the final tell all of the Celebrity Final 5 together with this season's former Celebrity housemates.
Physical Guesting Day 54: For winning the Houseguest for a Week Kumu Campaign, Aly Palma spent a week in the House to help the housemates with the Sikat ang Sayaw ng Pinoy weekly task.
Tasks Weekly tasks