A101 Yeni Mağazacılık A.Ş. or often shortened as A101 is a Turkish retail company founded in 2008, with their headquarters being located at Üsküdar, İstanbul. 79.21% of A101 is owned by Turgut Aydın Holding.

It is one of the 3 discount grocery store chains that have locations in all 81 provinces of Turkey, alongside Bim and Şok.

History A101 was founded on 28 March 2008 by Turgut Aydın in Istanbul. A101's main business model is being a discounter, just like their main competitor, Bim.

On 16 July 2016, six suspects accused of providing financial support to Fetulllah Terrorist Organization including A101's owner Turgut Aydın and some of A101's board members. The six were detained along with 92 others over claims of providing financial support to FETO, the carrier of the deadly coup attempt on 15 July, according to a police source. On 19 August 2016, the suspects were released on orders of the Istanbul Chief Public Prosecutor's Office after they recorded their testimonies.

Operations Shipments are made from warehouses to stores, with trucks belonging to A101.

In April 2020, A101 launched their grocery delivery app called "A101 Kapıda". On 30 December 2020, A101 opened their 10,001st store, thus taking the record of most store locations from their rival Bim.

Private label brands A101 has 63 private label brands. Ahir — cheese Balye — honey Baştacı — delicatessen Bendo — pasta and noodles Bi — soft drinks and iced tea Bi Sıfır — sugar-free soft drinks Birşah — yogurt, milk, and ayran Bolmix — jam Bozbeyi — cheese Brid — dishwashing detergent and tablets Burch — popcorn, cornflakes, and oatmeal Cafex — coffee Çerezya — nuts and chips Çiçeğim — bleach and cleaner Clean & Fun — cleaning cloth Çokça — sauces, legumes, and cig kofte Dear Body — sunscreen Denta — toothpaste Diyar — spices Dooy — fruit juice Dorbi — cocoa, baking powder, and pudding Findux — hazelnut spread Galle — pickles Hair Shine — shampoo Hanımdan — milk-based desserts Hi-Level — television Hun — tahini, molasses, and halva Hürmet — biscuits Inflame — lightbulb Karadem — tea Kekspır — cake Keyfe — Turkish coffee Kombinet — delicatessen La Belle — pads Let's Quick — milk chocolate Luci — gloves and trash bags Mendiva — tissues Milkten — cheese, butter, and pudding Milkten Milkino — fruit and chocolate milk Mistral — toilet paper Nimet — bakery products Ottimo — glassware Ovadan — rice Petek — sugar Peynes — cottage cheese Pıtpıt — candy Ritm — air freshener Samire — salt Serinoba — soda and mineral water Soffio — diapers Spon — foil and bags Şokoley — hazelnut spread Tarabya — kaşar cheese Vegilet — gum Vera — cooking oil Vince — chocolate Vini — wafer Wawa — tinned tuna Wind — laundry detergent Xroll — wafer and chocolate Yeğenler — flour Yöremce — legumes Zeo — olives foox --- foox

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