Asay may refer to:
People Alma Asay, American co-founder of a legal technology company Amanda Asay (1988–2022), Canadian baseball and ice hockey player Carlos E. Asay (1926–1999), American general authority Chuck Asay (born 1942), American cartoonist Daniel V. Asay (1847–1930), American iceboat racer David Asay (born 1925), American politician Katrina Asay (born 1957), American politician Mark Asay (1964–2017), American spree killer
Places Asay, Utah, an abandoned town located in Garfield County, Utah