The Omega x Swatch MoonSwatch, or simply MoonSwatch, is a collection of chronograph wristwatches produced by Swatch and designed in collaboration with Omega, two companies of The Swatch Group. The first 11 models were released on 26March 2022. The watches have a diameter and thickness, and Super-LumiNova for the indexes and hands, similar to the Omega Speedmaster. It has a quartz ETA G10.212 movement. The release led to long queues in several countries, including Australia, Canada, Italy, Japan, Switzerland, and the United Kingdom. Initially, each customer was limited to purchasing two watches, but this was later reduced to one due to demand.
Reception
The launch of the original 11 MoonSwatch models in March 2022 generated global enthusiasm. A collaboration between Swatch and Omega, the MoonSwatch collection combined Swatch's affordability and Omega's iconic Speedmaster design, creating a frenzy among collectors and casual watch enthusiasts. Long queues formed outside Swatch stores in major cities worldwide, including New York, London, Paris, Tokyo, and Zurich. The release quickly gained viral attention on social media, with many praising the collection for making an iconic design more accessible. However, demand far exceeded supply, leading to stock shortages and long-term resale markups on secondary markets. Initially, the watches were available exclusively at select Swatch boutiques, with no online sales option, further heightening their allure. This strategy drew both praise and criticism: some admired the exclusivity, while others expressed frustration over limited availability and lengthy queues. Despite these challenges, the MoonSwatch was widely celebrated for revitalizing interest in the watch industry and attracting a new generation of enthusiasts.
According to CEO Nick Hayek of Swatch Group, the release of the collaboration also boosted sales of the original Omega Speedmaster by roughly 50%.
Models # Release date Collection Name Case color Comment 1 Bioceramic MoonSwatch Collection Mission to the Moon Gray Original collection 2 Bioceramic MoonSwatch Collection Mission to Mercury Dark gray Original collection 3 Bioceramic MoonSwatch Collection Mission to Venus Pink Original collection 4 Bioceramic MoonSwatch Collection Mission to Earth Green Original collection 5 Bioceramic MoonSwatch Collection Mission to Mars Red Original collection 6 Bioceramic MoonSwatch Collection Mission to Jupiter Beige Original collection 7 Bioceramic MoonSwatch Collection Mission to Saturn Beige Original collection 8 Bioceramic MoonSwatch Collection Mission to Uranus Light blue Original collection 9 Bioceramic MoonSwatch Collection Mission to Neptune Dark blue Original collection 10 Bioceramic MoonSwatch Collection Mission to Pluto Gray Original collection 11 Bioceramic MoonSwatch Collection Mission to the Sun Yellow Original collection 12 Mission to Moonshine Gold Mission to the Moon - March Gray Gold coated seconds hand 13 Mission to Moonshine Gold Mission to the Moon - April Gray Gold coated seconds hand 14 Mission to Moonshine Gold Mission to the Moon - May Gray Gold coated seconds hand with pink detail 15 Mission to Moonshine Gold Mission to the Moon - June Gray Floral pattern on gold coated seconds hand 16 Mission to Moonshine Gold Mission to the Moon - July Gray Strawberry pattern on gold coated seconds hand 17 Mission to Moonshine Gold Mission to the Moon - August Gray Swiss flag pattern on gold coated seconds hand 18 Mission to Moonshine Gold Mission to Neptune - August (Blue Moon) Blue Gold coated seconds hand 19 Mission to Moonshine Gold Mission to the Moon - September Gray Barly grain pattern on gold coated seconds hand 20 Mission to Moonshine Gold Mission to the Moon - October Gray Gold coated seconds hand with chronograph lollipop design 21 Mission to Moonshine Gold Mission to the Moon - November Gray Gold coated seconds hand with beaver-chewed trunk design 22 Mission to Moonshine Gold Mission to the Moon - December Gray Snowflake pattern on gold coated seconds hand 23 Mission to the Moonphase Mission to the Moonphase - Full Moon White Snoopy illustration in the moon phase disc 24 Mission to the Moonphase Mission to the Moonphase - New Moon Black Snoopy illustration in the moon phase disc 25 Mission on Earth Mission on Earth - Lava Orange Details on subdials inspired by 3 Omega Speedmaster models 26 Mission on Earth Mission on Earth - Polar Lights Turquoise Details on subdials inspired by 2 Omega Speedmaster models 27 Mission on Earth Mission on Earth - Desert Sand Details on subdials inspired by 2 Omega Speedmaster models 28 Mission to the Super Blue Moonphase Mission to the Super Blue Moonphase Blue Moon phase disc 29 Mission to Earthphase Mission to Earthphase Grey Moon phase and Earth phase discs 30 1965 1965 Grey Counters referring to the year of the Omega Speedmaster space-worthiness qualification by NASA 31 Mission to the Pink Moonphase Mission to the Pink Moonphase Pink Moon phase disc with pink accent color 32 Mission to Earthphase Moonshine Gold Blue Moon phase disc with a net illustration, in reference of the Sturgeon Moon and Earth phase discs with Snoopy illustration 33 Mission to Earthphase Moonshine Gold Blue Moon phase disc with a popcorn illustration, in reference of the Full Corn Moon and Earth phase discs with Snoopy illustration 34 Mission to Earthphase Moonshine Gold Blue Moon phase disc "with a human hand pointing directly at the wearer" illustration, in reference to the Hunter's Moon and Earth phase disc with Snoopy illustration 35 Mission to Earthphase Moonshine Gold Blue Moon phase disc "reimagined as a beaver-bitten moon", in reference to the Beaver Moon and Earth phase disc with Snoopy illustration 36 Mission to Earthphase Moonshine Gold White Moon phase disc with a snow flake illustration, in reference to the Cold Moon and Earth phase disc with Snoopy illustration
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