Axis My India is an Indian market research and consulting company specializing in opinion polling, election surveys, and data analytics. It is headquartered in Mumbai and is known for its election-related surveys, particularly in collaboration with media organizations such as the India Today Group.
History Axis My India was founded in 2013 by Pradeep Gupta as a data-driven research and consulting firm. The company initially focused on consumer insights and market research before expanding into political and electoral analysis.
It gained national prominence during the 2019 Indian general election, when its exit poll predictions were widely reported to be close to the final results.
Methodology Axis My India conducts large-scale, face-to-face surveys across rural and urban India. The company states that it uses booth-level sampling and extensive field networks to improve prediction accuracy.
Election surveys
2014 general election Axis My India began gaining visibility through media collaborations during the 2014 Indian general election.
+ Axis My India – 2014 Lok Sabha Exit Poll Election Party/Alliance Predicted seats Actual seats Remarks 2014 Indian general election National Democratic Alliance 340 ± 15 336 Considered broadly accurate United Progressive Alliance ~70–90 60 Close range estimate
2015–2017 state elections The company conducted surveys in multiple state elections, contributing to its recognition as a polling agency.
+ Selected State Election Exit Polls (2015–2017) Election Party/Alliance Predicted seats Actual seats Remarks 2015 Bihar Legislative Assembly election National Democratic Alliance 90–110 58 Overestimated NDA Mahagathbandhan 130–150 178 Underestimated 2017 Uttar Pradesh Legislative Assembly election Bharatiya Janata Party 251–279 312 Correct trend, underestimated magnitude 2017 Punjab Legislative Assembly election Indian National Congress 62–71 77 Close prediction
2019 general election Axis My India received significant attention for its exit poll projections during the 2019 Indian general election, which were widely considered among the most accurate.
+ Axis My India – 2019 Lok Sabha Exit Poll Election Party/Alliance Predicted seats Actual seats Remarks 2019 Indian general election National Democratic Alliance 339–365 353 Highly accurate United Progressive Alliance 77–108 91 Within range Others 69–95 99 Slight deviation
2019–2023 state elections The firm continued conducting exit polls for major state elections including Uttar Pradesh, Punjab, and Gujarat, with varying levels of accuracy.
+ Selected State Election Exit Polls (2019–2023) Election Party/Alliance Predicted seats Actual seats Remarks 2022 Uttar Pradesh Legislative Assembly election Bharatiya Janata Party 288–326 273 Slight overestimation Samajwadi Party 71–101 125 Underestimated opposition 2022 Punjab Legislative Assembly election Aam Aadmi Party 76–90 92 Very close prediction 2022 Gujarat Legislative Assembly election Bharatiya Janata Party 129–151 156 Underestimated scale of victory 2023 Madhya Pradesh Legislative Assembly election Bharatiya Janata Party 140–162 163 Very accurate 2023 Rajasthan Legislative Assembly election Indian National Congress 86–106 69 Incorrect winner prediction
2024 general election During the 2024 Indian general election, Axis My India’s exit poll projections received widespread attention but were also debated after differences with final results.
+ Axis My India – 2024 Lok Sabha Exit Poll Election Party/Alliance Predicted seats Actual seats Remarks 2024 Indian general election National Democratic Alliance 361–401 293 Significant overestimation INDIA bloc 131–166 234 Underestimated opposition Others 8–20 16 Within range
2026 Kerala Legislative Assembly election RemarkUDFLDFNDAOthersAMI prediction49-620-30UDF majorityActual result1023530Significant UDF majority
2026 Tamil Nadu Legislative Assembly election Axis My India's poll was notably the only one predicting that the TVK, a relatively new party in its debut election, would win the most seats rather than the more established Secular Progressive Alliance or AIADMK-led Alliance. Remark SPA AIADMK+ TVK OthersAMI prediction92-11022-320 HungActual result73531080Hung
2025 Delhi Legislative Assembly election RemarkBJPAAPINCOthersAMI prediction45-5510-150-10-1BJP majorityActual result482200BJP majority
2024 Maharashtra Legislative Assembly election MYMVAVBAOthersRemarkBJPSHSNCPOthersINCSHS(UBT)NCP(SP)OthersAMI prediction98-10753-5825-302-528-3626-3226-302-406-12MY majority178-20082-10206-12Actual result13257415162010403MY majority2355003
2022 Goa Legislative Assembly election Polling agencyLeadRemarksNDAUPAAAPAITC+OthersAMI prediction14-1815-2002-50-40-6 HungElection results201222 48NDA majority
2022 Manipur Legislative Assembly election Polling agencyLeadRemarks BJP INCNPP NPF OthersIndia Today - Axis My India33-434-84-84-80-725-39 BJP MajorityElection results325751121BJP majority
2022 Punjab Legislative Assembly election Polling agencyLeadRemarks UPA AAP SAD+ NDA OthersIndia today - Axis My India19-3176-907-111-40-255-71 AAP MajorityElection results189242174AAP Majority
2022 Uttar Pradesh Legislative Assembly election Polling agencyLeadRemarksNDASP+BSPUPAOthersIndia Today - Axis My India288-32671-1013-91-32-3187-255NDA majorityElection results273125122178NDA majority
2022 Uttarakhand Legislative Assembly election
Polling agencyLeadRemarks NDA UPA AAP OthersIndia Today - Axis My India36-4620-304-96-26 BJP MajorityElection results471904 28NDA majority
Criticism and controversies Axis My India has faced criticism regarding methodology and prediction accuracy, particularly when forecasts diverged from actual election results.
In 2024, scrutiny increased following discrepancies between projections and outcomes, contributing to broader discussions on transparency and regulation of polling agencies in India.
Other activities Apart from election surveys, Axis My India works in consumer data analytics and governance-related initiatives, including citizen feedback platforms.
Clients India Today group TAM India
References