Soft girl or softie describes a youth subculture that emerged among Gen Z women in 2019. Soft girl is a fashion style and a lifestyle, popular on social media, based on a deliberately cutesy, feminine look with a "girly girl" attitude. Being a soft girl also may involve a tender, sweet, and sensitive personality.
The soft girl aesthetic gained popularity primarily on TikTok. Singer-songwriter Ariana Grande has been credited with popularizing it.
Aesthetics The trend consists mainly of soft pastel colors, Y2K, anime, K-pop, and 1990s-inspired clothing, as well as cute and nostalgic prints with flowers and hearts, stuffed animals, fluffy pillows, and other soft and cuddly items. It parallels some Kawaii aesthetics, but with a more subdued look.
See also Balletcore Barbiecore Coquette aesthetic E-girls and e-boys Fairy Kei Girly girl Girly Kei Gyaru Kawaii fashion Scene (subculture) Shushu/Tong VSCO girl
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