Super Bowl LXI is the upcoming American football championship game of the National Football League (NFL) for the 2026 season. The game will be played on February 14, 2027, at SoFi Stadium in Inglewood, California. This will be the ninth Super Bowl hosted by the Greater Los Angeles area, and the second at this venue, the first being Super Bowl LVI in 2022. It will also be the first Super Bowl to be played on both Valentine's Day and Presidents' Day weekend.
The game is set to be nationally televised by both ESPN and ABC and streamed on Disney+. It will be the first time ABC airs a Super Bowl since Super Bowl XL in 2006 and the first time ever ESPN airs the game.
Background
Host selection The league has made all decisions regarding hosting sites from Super Bowl LVII onward. There is no bidding process per site: the league selects a potential venue unilaterally, the chosen team puts together a hosting proposal, and then the league votes to determine whether it is acceptable.
On December 13, 2023, the NFL announced that SoFi Stadium, home of both the Los Angeles Rams and the Los Angeles Chargers, was selected as the Super Bowl site. This will be the ninth Super Bowl hosted in the Greater Los Angeles Metropolitan Area, with SoFi Stadium last hosting Super Bowl LVI in 2022.
Logo The official logo for Super Bowl LXI was unveiled by the game's broadcaster ESPN on February 8, 2026, during a special post-Super Bowl LX edition of SportsCenter with Scott Van Pelt from SoFi Stadium. It was formally unveiled during a press conference in Los Angeles the following day, accompanied by an introductory video narrated by Inglewood-based rapper D Smoke. Keeping with the tradition established at Super Bowl LVI, the logo features Roman numerals with imagery representing the host city/region, in this case being waves - reflecting Southern California's surfing culture and the "grit and tenacity of Los Angeles".
Broadcasting United States Television Super Bowl LXI is scheduled to be televised nationally by ABC and ESPN in English and ESPN Deportes in Spanish, and streaming on Disney+. It will be the fourth Super Bowl to be broadcast as part of the current 11-year NFL television contract, which allows a four-year rotation between CBS, Fox, NBC and ABC/ESPN. This would mark the first time ABC will have aired the Super Bowl since 2005's Super Bowl XL, and the first time that ESPN will air a live Super Bowl in the United States in English. Univision will also carry a separate Spanish broadcast on broadcast television. ESPN's president of content Burke Magnus stated that its popular Peyton and Eli altcast would "definitely be a part" of the game.
In January 2025, ESPN named E:60 producer Andy Tennant as vice president of Super Bowl production. In March 2025, ESPN hired former Fox Sports director Artie Kempner to serve as the new director for Monday Night Football beginning in the 2025 season; Magnus specifically cited his previous involvement with Super Bowl telecasts at Fox (working alongside commentators Joe Buck and Troy Aikman, who themselves moved from Fox to ESPN and MNF in 2022) as a factor in the hiring. ESPN and ABC will broadcast programming from Santa Monica State Beach during Super Bowl week, which will feature Disney promotional presences and other entertainment.
Promotional efforts began a year in advance: ESPN aired a special SportsCenter with Scott Van Pelt from SoFi Stadium following its Super Bowl LX post-game coverage to launch a year-long countdown to Super Bowl LXI. The following day, ESPN aired studio shows from its Los Angeles studio, SoFi Stadium, and Disneyland, and cross-promotional content appeared on ABC programming such as Good Morning America. This included the premiere of a commercial that reimagines the "I'm going to Disneyland/Disney World!" commercials with Disney characters and personalities instead going to Super Bowl LXI. On February 11, 2026, the Walt Disney Company announced a company-wide "Year of the Super Bowl" campaign, which will include cross-promotion across its various platforms and properties, and on-air initiatives across ESPN programming during the year prior to the game.
Advertising Disney charged an average rate of $8.5–10 million for a 30-second advertisement during Super Bowl LXI. The company had initially attempted to charge a $10 million rate on par with NBC's rates for Super Bowl LX, along with requiring advertisers to commit to an equivalent spend across other Disney platforms, but became more willing to negotiate after a lukewarm reception from advertisers. Disney CFO Hugh Johnston stated that 58 individual brands had purchased advertisements during the game, including nine first-time advertisers.
Radio Westwood One holds the national radio rights to the game.
International In the United Kingdom, the game will be televised free-to-air by 5, and on Virgin Media Television in Ireland. In Latin America, the game will be televised by ESPN and its streaming and on-demand platform Disney+. In Germany and Austria, the game will be televised by RTL. In Serbia, the game will be televised by Arena Sport. In Africa, the game will be televised by ESPN Africa and Disney+ in South Africa.
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