Westbrook Inc. is an American multimedia and entertainment company founded by actor Will Smith and his wife, actress Jada Pinkett Smith. The company was founded in 2019, to create and distribute media content. As of 2022, the company is headquartered in Los Angeles, California.
History
In August 2021, the company signed a first-look deal with National Geographic to produce unscripted projects in the areas of adventure, exploration, travel, and science. Projects resulting from this deal include Welcome to Earth (2021) and Pole to Pole (2026).
In November 2021 Westbrook premiered its debut film, King Richard, which garnered six nominations at the 94th Academy Awards (including Best Picture, a first for Westbrook) and four nominations at the 79th Golden Globe Awards, including "Best Motion Picture – Drama," and won "Best Actor - Motion Picture Drama" for Smith.
In January 2022, Candle Media announced its strategic minority investment in Westbrook, as Westbrook concurrently marked its first international expansion and acquired Telepool, a German Film and Television distribution sales company.
In May 2024, Westbrook Inc. announced the sale of Telepool to Vuelta Group. Telepool was subsequently merged with Vuelta Group's existing German producer and distributor, SquareOne Entertainment.
Westbrook Racing was founded in May 2024 and joined the UIM E1 World Championship, an all-electric powerboat racing series, for its inaugural season. The team was co-founded by actor Will Smith alongside investors Leonardo Maria Del Vecchio and Alshair Fiyaz. It competes alongside other team owners in the series including Tom Brady, Rafael Nadal, and LeBron James. Drivers Lucas Ordóñez and Sara Price made their debut at the Venice Grand Prix in May 2024, and the team secured race victories at the Lake Como Grand Prix in 2024 and 2026. In 2026, Westbrook Racing announced Visit Angola as its title partner. The team and the series have stated a commitment to promoting sustainable marine mobility and advancing electric racing technologies.
In July 2025, Westbrook Inc. entered a strategic collaboration with Studio Azuki, a U.S.-based animation venture formed by the NFT brand Azuki, Japanese publisher Comisma Inc., and animation house Xenotoon Inc.
In September 2025, Westbrook Studios secured a multi-picture first-look deal with Paramount Pictures. The agreement includes a commitment to developing and producing globally-focused, IP-based, theatrical films, with Will Smith attached to star in certain franchise-starting projects. Initial titles announced under the deal include Sugar Bandits (an adaptation of the Chuck Hogan novel), Devils in Exile and Rabbit Hole, written by Jon Spaihts.
In November 2025, Peacock premiered the fourth and final season of Bel-Air, a reimagining of the sitcom The Fresh Prince of Bel-Air. The series was Peacock's longest-running original scripted program, following an initial two-season order in 2020. Bel-Air set viewership records as its most-streamed original series. The series finale featured a cameo by Will Smith, who appeared in a scene with Jabari Banks.
Filmography
Films YearTitleDirectorDistributorNotes 2021 King Richard Reinaldo Marcus Green Warner Bros. Pictures Co-production with Star Thrower Entertainment 2022 Emancipation Antoine Fuqua Apple TV+ Co-production with Apple Studios, McFarland Entertainment, Escape Artists and Apple Original Films.Will Smith's 'Emancipation' Shifting to 2023, Apple Eyes New Date After Slap (EXCLUSIVE) (Retrieved from Variety on 08 May 2022)Will Smith Loses Another Movie Release (Retrieved from GiantFreakinrobot.com website on 08 May 2022) 2024 Bad Boys: Ride or Die Adil & Bilall Sony Pictures ReleasingCo-production with Columbia Pictures, 2.0 Entertainment and Don Simpson/Jerry Bruckheimer Films2025 Debutantes Contessa Gayles Comcast Xfinity Black Experience Co-production with BET Studios, NBC News; 2024 Tribeca FF premiere 2025 Good Shot Joris Debeij Co-production with Religion of Sports, RTG, Unanimous Media, Iconoclast; 2025 ABFF premiere 2026 Full Circle: The First All-Black Everest Ascent Rolake Bamgbose and Justice A. Whitaker Co-production with Westbrook Studios, REI Co-op Studios and Little Walnut Productions; 2026 Tribeca FF premiere
Television YearsTitleCreatorNetworkNotes2018 One Strange Rock N/ANational Geographic Co-production with National Geographic2018-2022Red Table TalkN/AFacebook WatchCo-production with Very Tall Productions2018–2025Cobra KaiJosh HealdJon HurwitzHayden SchlossbergYouTube Red (season 1)YouTube Premium (season 2)Netflix (seasons 3–6)Continued from Overbrook Entertainment; co-production with Hurwitz & Schlossberg Productions (seasons 1–2), Heald Productions (season 2), Counterbalance Entertainment (seasons 3–6) and Sony Pictures Television2020–2021Red Table Talk: The Estefans N/A Facebook Watch N/A2021Welcome to EarthN/ADisney+Co-production with National Geographic PartnersAmend: The Fight for AmericaN/ANetflix2022–2025Bel-AirAndy BorowitzSusan BorowitzPeacockco-production with Arbolada Roads, Ra Shines Inc., Cooper Films, The 51, and Universal Television 2022Women of the MovementMarissa Jo CerarABCCo-production with Two Drifters, Roc Nation, and Kapital EntertainmentThis JokaN/AThe Roku ChannelCo-production with Topgolf Studios2023 African Queens: Njinga Peres Owino, NneNne Iwuji Netflix Co-production with Nutopia African Queens: Queen Cleopatra N/A Netflix Co-production with Nutopia2026 Pole to Pole N/A Disney+ Co-production with National Geographic, Nutopia
Awards
Year Award Category Nominee(s) Result 2021 Daytime Emmy Awards Outstanding Informative Talk Show Red Table Talk 2022 Daytime Emmy Awards Outstanding Hairstyling Red Table Talk: The Estefans Golden Globe Awards Best Motion Picture – Drama King Richard Best Actor in a Motion Picture – Drama Will Smith Best Supporting Actress – Motion Picture Aunjanue Ellis Best Original Song – Motion Picture Beyoncé and DIXSON (for "Be Alive") Academy Awards Best Picture Tim White, Trevor White, and Will Smith Best Actor Will Smith Best Supporting Actress Aunjanue Ellis Best Original Screenplay Zach Baylin Best Film Editing Pamela Martin Best Original Song Beyoncé and DIXSON (for "Be Alive") 2023 NAACP Image Awards Outstanding Actor in a Motion Picture Will Smith Outstanding Motion Picture Emancipation Outstanding Ensemble Cast in a Motion Picture The cast of Emancipation Outstanding Directing in a Motion Picture Antoine Fuqua Outstanding Costume Design (TV or Film) Francine Jamison-Tanchuck 2024 Daytime Emmy Awards Outstanding Casting Olissa Rogers & Christa Schamberger (African Queens: Njinga) Outstanding Art Direction/Set Decoration/Scenic Design Warren Gray (African Queens: Njinga) Outstanding Hairstyling and Makeup Gale Shepherd (African Queens: Njinga) 2026 NAMIC Vision Awards Drama Series or Special Bel-Air
References
External links