Boman Martinez-Reid, also known as Bomanizer, is a Canadian creator of TikTok comedy videos.Liz Calvario, "Boman Martinez-Reid on His TikTok Success and How to Diversify Your 'For You' Page". Entertainment Tonight, June 26, 2020. His videos parody reality television by featuring his own family and friends getting into overly dramatized fights and feuds about small, everyday matters.Becca Longmire, "Canadian Boman Martinez-Reid Talks Huge TikTok Success And Why He Thinks People Loved To Watch His Videos During Quarantine". ET Canada, July 20, 2020.
Martinez-Reid, the son of a Jamaican Canadian father and a Spanish Canadian mother, grew up in Mississauga, Ontario."Before the pandemic, I was about to graduate from Ryerson with no job prospects. Now, I’m signed to the same agency as Beyoncé". Toronto Life, July 16, 2020. and launched his TikTok account in 2019 while studying radio and television arts at Ryerson University. He broke through to mass popularity on the platform in 2020.Katherine Singh, "TikTok’s Bomanizer Is Going to Be Your Lockdown Saviour". Fashion, November 26, 2020.
In 2021, he appeared in a second season episode of Canada's Drag Race as a celebrity contestant in the Snatch Game,Rebecca Alter, "Canada’s Drag Race Recap: Snatch and Release". Vulture, November 5, 2021. and did work with The Gag, Comedy Central's internet-based platform for emerging LGBTQ comedians.Mikelle Street, "Meet The Gag, Comedy Central's Go-To Spot For Your LGBTQ+ Comedy Needs". Out, February 11, 2021. In the same year, he was named as an Icon in TikTok's inaugural Discover List of top content creators on the platform,J. Clara Chan, "TikTok Launches First “Discover List” to Highlight Top Creators". The Hollywood Reporter, October 19, 2021. and was first runner-up for Best Local Comedy TikTok in Nows annual Best of Toronto reader poll.Richard Trapunski, Kevin Ritchie and Radheyan Simonpillai, "Readers’ Choice 2021: Toronto’s best tech, apps and social media" . Now, November 11, 2021.
In 2023, Crave announced production on Made for TV, a mockumentary series in which Martinez-Reid will play a version of himself trying out various television occupations as he tries to "find his genre" for a television series.Taimu Sikander Mirza, "Crave orders comedy Made for TV with Boman Martinez-Reid". Playback, August 10, 2023. The series premiered July 12, 2024.Greg David, "Bomanizer ventures into television with new Crave original series Made For TV with Boman Martinez-Reid, streaming July 12". TV, eh?, May 29, 2024.
He is out as gay.Mikelle Street, "Bomanizer, One of the Funniest Men on TikTok, Is Just Getting Started". Out, April 23, 2021.
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