OTD (abbr. "on this day") was an American brand founded by designer John Varvatos after he exited his namesake brand in 2020.Brickley, P. The Wall Street Journal, Lion Capital to Keep Control of John Varvatos Fashion Business Jul 24, 2020 OTD had the flagship store located in the heart of New York City's SoHo neighborhood, while founding a second home in Los Angeles on West Hollywood's iconic Sunset Strip.Odman, S. The Hollywood Reporter, John Varvatos on His Unisex Clothing Store ‘OTD’ in West Hollywood: “I Wanted to Reinvent Myself”, July 27, 2022 OTD planned to be more tied to pop culture, wanted to offer elevated and reimagined silhouettes for men and women and to be more relaxed lifestyle brand.Palmieri, J. WWD, John Varvatos’ Next Chapter Nov 8, 2021Pambianco News, John Varvatos rinasce con il brand OTD Nov 8, 2021 OTD shuttered in 2023.Palmieri, J. John Varvatos’ OTD Label Shuttered March 20, 2023, Yahoo Life
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