Frank Bertran Butler (1885–1973) was an American businessman who established a beach resort for African Americans in northeast Florida during the segregation era. He worked in Fernandina Beach, St. Augustine, and then St. Augustine's Lincolnville neighborhood where he established his own market as well as a real estate business. He acquired land on Anastasia Island stretching between the Atlantic Ocean and the Matanzas River on which he established a beach area resort open to African Americans. The Tampa Times reported it to be the only beach open to them between the Jacksonville area and Daytona Beach during segregation. It became known as Butler Beach. The unincorporated community and a park in it are named for him.
Early life
Frank Butler was born on August 4, 1885, in Du Pont, Georgia, the seat of Clinch County, to his African-American parents, Mary Griffin Butler, who ran a restaurant that catered to the crews of the trains that stopped in the town, and Frank Butler, Sr., a fisherman. Butler had four siblings.
Butler married Mamie Davis and had a daughter, Minnie Mae, by the time he was seventeen years old in 1902. There were no good jobs to be found in Du Pont, so he went to Fernandina Beach, Florida, to get work that same year. Because his wife was in poor health, she did not go with him, and soon died. In the seaport town of Fernandina, Butler first worked as a bartender at a bar owned by Solicito Salvador, a Sicilian immigrant who later moved to St. Augustine and opened a fish market. Butler followed him and worked in the fish market, and as a butcher in Snyder's Market.
In 1914 Butler opened the Palace Market in Lincolnville next to his home at 87 Washington Street, with assistance from Solomon Snyder. Selling grocery items such as butchered meat, flour, milk, and sugar, and giving out tokens for discounts on merchandise, he had primarily black customers, with some white clientele. The market was a success.Walch 1992, p. 2
Business activities in Lincolnville Washington Street was in the heart of Lincolnville, the black community that had developed after the American Civil War on the western banks of Maria Sanchez Creek and its marshlands. People settled the area and built houses, churches, as well as commercial and fraternal society buildings. Some black men became ministers or ran small businesses, but most African Americans worked as domestic help or as common laborers. In the 1870s and 1880s, during the Reconstruction era, several black men were elected to political office in St. Augustine as town marshal, tax collector and justice of the peace, but after the turn of the century African American political activity was much reduced by the imposition of poll taxes and restrictive voting laws.Walch 1992, p. 3
Butler also rented the building at 54 1⁄2 Washington Street, at the southwest corner of Bridge Street, for his new real estate business. Beginning in 1915 he bought several lots in the Lincolnville neighborhood as business investments. By 1923 he was buying real estate in other areas, especially west of St. Augustine in the section he developed as the College Park subdivision, where numerous African Americans built their houses. Thus Butler got into the real estate business during the Florida land boom of the 1920s when undeveloped land was becoming valuable, but Jim Crow laws were still in effect in the state, as in the rest of the American South. Many land deeds sold by other realtors in St. Augustine included the clause, "not to be sold to persons of Negro blood". An amiable man, Butler was friends with some of the city's white leaders, who informed him of tax sales and other opportunities to buy land at a cheap price.Walch 1992, pp. 6–7
In 1918 the Florida Baptist Academy had moved from Jacksonville to the western edge of St. Augustine and was renamed Florida Normal and Industrial Institute. The school and its president, Dr. Nathan W. Collier, stressed the teachings of the educator Booker T. Washington, who called for black progress through education and entrepreneurship, rather than trying to directly challenge Jim Crow segregation and the disenfranchisement of black voters in the South. Speakers from other cities often visited the institute and stimulated an awareness in the community of black history and human potential. The school's name was later changed to Florida Memorial College.Walch 1992, p. 8
Career as a developer
Washington Street was the center of Lincolnville's social life as well. Butler served as president of the Colored Business and Professional Men's League, which met monthly and produced a directory of black businesses in Lincolnville in the early 1920s. In 1925 Butler and several other men joined to form the College Park Realty Company, Inc., of which he was also president. In October of that year Butler and his second wife Minnie Elizabeth, along with several other investors, including a white physician who saw white and black patients in Lincolnville, transferred their various properties to the company to form the College Park subdivision. The organization became "one of the most lucrative real estate businesses involving property in the western section of St. Augustine, outside the city limits, during the 1920s", according to local historian David Nolan.Walch 1992, pp. 8–11
In 1927, Butler began buying Edgar F. Pomar's undeveloped land between the Atlantic Ocean and the Matanzas River, about eight miles southeast of St. Augustine on Anastasia Island. Gradually he developed this land into "Butler's Beach" as a resort area for African Americans, the only one between Jacksonville and Daytona Beach. Some prominent whites, such as attorney Frank Upchurch, realtor Frank E. Hale, and County Commissioner Dan Mickler, helped Butler obtain credit and develop the land so that African Americans in the county could have a beach to enjoy. On July 22, 1927, Edgar Pomar sold Butler around 8.4 acres stretching from the ocean to the Matanzas River, and a strip of about 38 acres from the ocean to the river to the Ancient City Beach Company. This new company was a partnership with D. D. Powell of Jacksonville as president and Frank Butler as secretary. Other investors were involved who each bought an interest; Butler bought a one-seventh interest, and it is likely the others did as well; he eventually bought them all out.Walch 1992, pp. 14–16
Developing this land was difficult, since it was nearly impassable with sand and swamps. On August 10, 1927 the St. Augustine Record reported that Edgar Pomar's request to the county for help with a road to reach the property was turned down by the county commission after white constituents owning property in the area opposed it. They asked the commission to deny any application that might lessen the value of their beach property by making it possible for an African American resort and dance hall to be built nearby. Not until 1931 was a gravel road, the forerunner of State Road A1A, finally built.
In 1933, outings to the beach for surf bathing and beach sports were advertised in a local black newspaper, The St. Augustine Post–The Colored Weekly; hourly round-trip rides in buses and cars cost 24 cents. On July 5, 1937, Butler announced the grand opening of his "Sea Breeze Kaseno–the New Colored Recreation Center" at Butler's Beach.Walch 1992, p. 23
According to the Butler family, the problems he encountered in trying to develop his land caused Frank Butler to go into politics, so that he could have a voice in local political decisions. He worked to get people to register and vote, and whites and blacks alike voted in his store at several poll booths. He was on the county Republican Executive Committee for more than twelve years, but joined the Democratic Party in 1947, after the U. S. Supreme Court decision in 1944 that African Americans must be allowed to participate in the Democratic Party and vote in its primary elections.Walch 1992, pp. 16–21
Through a series of real estate transactions over the course of a decade, Butler was eventually able to purchase the remainder of Pomar's land with the aid of realtor Frank E. Hale and Frank Upchurch, Sr. Upchurch held the mortgage on the property until 1949 so that the land could be deeded to the College Park Realty Company in October 1942—creating a strip fifteen hundred feet deep from the ocean to the river, with the mortgage satisfied in 1949.Walch 1992, p. 23
In 1946 Butler advertised his College Park Subdivision west of St. Augustine and his resort at Butler's Beach. He had improved the part of the beach property along the Matanzas River, providing access to its waters for boating and fishing, and space for picnics and cookouts on the waterfront. He built a pavilion there that had portable electricity and music, and offered refreshments, including beer and fried fish. He also had a concession stand selling hamburgers and shrimp at the corner of Highway A1A and the future Mary Street.Walch 1992, p. 25
Beginning around 1948, after his property had been re-platted in 1947, black people from St. Augustine, Jacksonville, Georgia, and elsewhere purchased his lots in the area near the ocean and built homes.Walch 1992, pp. 25–29 The streets in the neighborhood were named after members of Butler's family: Mary Street (for his mother), Minnie Street (for his wife and daughter), Mae Street (for his daughter, Minnie Mae), Rudolph Avenue (for his grandson), and Gloria Avenue (for his granddaughter).
Frank Butler built Butler's Beach Inn in the northern section, with fourteen upstairs rooms for rent and eventually eight motel units. His daughter Minnie Mae Edwards said there were once eleven black-owned businesses at Butler's Beach. Lonnie McGee had a small cafe with a jukebox and six motel units, and Rosa McGee operated an ice cream parlor. A Mr. Russ had an eleven-room rooming house and a cafe on the corner of A1A and Riverside Drive. Mattie Williams built and ran the Buzz-Buzz cafe. Butler had some houses moved from another location to the beach neighborhood for people to rent or buy. The high sand dunes in the area had not yet formed, and there was camping on the beachside, where students from the Florida Normal and Industrial College had parties.Walch 1992, p. 29
Frank B. Butler State Park
In 1958, Butler's College Park Realty Company sold the southern part of his land, about half of the total, to the State of Florida for use as a state park. This included acreage from the ocean beach area south of his community of small homes and businesses westward to the Matanzas river. Minnie Mae Edwards said that the state had expressed an interest in acquiring a piece of property to provide a park for African Americans.Walch 1992, pp. 31–35