Norma de Lacerda Blum (born 11 October 1939) is a television, theatre and film actress and television presenter. She also works as a motivational therapist, having published several books.
Early life Blum was born in Rio de Janeiro on 11 October 1939. She first worked in 1951, at the age of twelve, on the now defunct TV Tupi as script assistant to her father, who was responsible for translating texts to be transformed into television programmes. In 1954, she joined the permanent staff of TV Tupi actors, participating in several programmes, such as Teatro de Comédia, led by Maurício Sherman, Grande Teatro Tupi, directed by Sérgio Britto and Fernando Torres, and Teatrinho Troll, by Fábio Sabag. She was also in the cast of soap operas, such as A Canção de Bernadete (Bernadette's song), in the role of Our Lady of Lourdes. In addition to TV Tupi, Blum worked for TV Excelsior, TV Rio and TV Continental. In 1957, she participated in the New York Herald Tribune World Youth Forum and took part in a television show on the public broadcaster, WNET, in which she revealed that she spoke eight languages.
TV Globo In 1964 Blum was invited to join the new TV Globo network. In her first job, she participated in the program Romance na Tarde, where she presented films and conducted interviews with actors and singers. She also participated in shows featuring Dercy Gonçalves and soap operas, such as A Gata de Mink in 1968. Along with Hilton Gomes, she led the presentation of Brazil's Festival Internacional da Canção (International Song Festival) in 1968 and in 1969. In 1975 she returned to TV Globo and starred in the soap opera, Senhora, written by Gilberto Braga and directed by Herval Rossano. She was subsequently in the cast of many TV Globo soap operas such as Bravo!, in 1975; Elas por Elas, in 1982; Sinhá Moça (Little Missy), in 1986; and Lua Cheia de Amor (Moon full of love) in 1990. Her most famous soap opera roles were as Malvina, in Escrava Isaura, in 1976, and as Herta in Ciranda de Pedra, in 1981.
Resumption of career In 1992, Blum decided to retire for health reasons. However, she resumed her career in 2003 in Pícara Sonhadora (The Mischievous Dreamer), an SBT production. In 2004 she appeared in a remake of Escrava Isaura. In 2011, she joined the cast of the soap opera by Gilberto Braga, Insensato Coração (Irrational Heart), on TV Globo. In addition to her television work, Blum appeared in 17 plays, between 1959 and 2003 and 17 films between 1956 and 2017. In 2020 she was working on a film about four 80-year-old women who had been schoolmates, when filming was interrupted by COVID-19.
Work as a therapist Blum has worked in the area of self-transformation for several decades, giving motivational talks and participating in workshops. Her first publication on the topic was a self-help guide using Neuro-linguistic programming (NLP) techniques. This was followed by two pocketbooks designed to be used on a daily basis, and three stories for children.
Autobiography In 2010, Blum published an autobiography, entitled Muitas Vidas: Vida e Carreira de Norma Blum (Many lives: Life and Career of Norma Blum).
Filmography
Television YearTitleRoleNotesBroadcaster 1955Nossa CidadeEmilyTV Rio1955-60Bailes de CarnavalPresenter1956-59Noite de Gala1957A Canção de BernadetteOur Lady of LourdesA Pequena SereiaLittle Mermaid1958Grande Teatro TupiVarious characters1958–1962Rede TupiTurandotSu-hirA Bruxinha que Era BoaGood Little WitchO Preço do Erro1959O Príncipe PássaroOlga girl1960O Colar das VontadesQueen O Barba AzulHelena1961O Pintor e a FloristaFloristO Dono da BolaEva1962Os Três CisnesPrincess SireneO Príncipe e o MendigoPrincessO Sino da CapelaGirlDona FelicidadeFelicidadeA Esposa de Marco PóloMarco Pólo's wife1963A Bela e a FeraBelleO Lago dos CisnesPrincess OdeteA Escrava da JudeiaPrincess Neferere1964O Acusador1965Romance na TardePresenter Ilusões PerdidasDoraTV Globo1966Os Irmãos CorsosIsabellaRede Tupi1967O Homem ProibidoPamela AbbottTV Globo1967–68Dercy de VerdadeVarious characters1968Festival Internacional da CançãoPresenterA Gata de VisonHelen Brown1969A Última ValsaClara de OlembergFestival Internacional da CançãoPresenter1975Pluft, o FantasminhaMaribelSenhoraAurélia CamargoBravo!ElviraSpecial appearance1976Vejo a Lua no CéuSuzanaEscrava IsauraMalvina Fontoura1980MarinaSônia1981Ciranda de PedraFrau Herta1982Caso VerdadeNadirEpisode: "O Menino do Olho Azul"Episode: "Um Peixe Fora D'água"Elas por ElasMarieta FerreiraCaso VerdadeIvoneEpisode: "A Caçadora de Vampiros"1983Maçã do AmorCountess LílianRede Bandeirantes1984Caso VerdadeHelenaEpisode: "Renúncia"TV GloboEpisode: "Blumenau, Tudo Azul"JaneteEpisode: "Não Roubarás"1985Episode: "Os Gêmeos"CéliaEpisode: "Vivendo e Aprendendo"1986Sinhá MoçaNina Teixeira1987BambolêCarmem1989O CometaTeresa RibeiroRede BandeirantesCortina de VidroClarisseSBT1990Lua Cheia de AmorMaria CecíliaTV Globo1992Anos RebeldesValquíria GalvãoVocê DecideLisaEpisode: "Na Marca do Pênalti"2001Pícara SonhadoraLeonor LucchiniSBT2003CelebridadeHercília Prudente da CostaTV Globo2004A Escrava IsauraGertrudes AlmeidaRecordTV2005FloribellaCorina BittencourtSeason 1Rede Bandeirantes2006Alta EstaçãoMs SofiaSpecial appearanceRecordTV2007MalhaçãoDionísia PimentaSeason 14–15TV Globo2009Tudo Novo de NovoMs LuciEpisode: "Evasões"Cama de GatoIrmã Andréia2011Insensato CoraçãoOlga Brandão2012As BrasileirasGlédisEpisode: "A Culpada de BH"CarrosselRuth SoaresSpecial appearanceSBT2013Joia RaraMama Francesca BaldoTV GloboMalhação Casa CheiaNunSeason 212015Além do TempoSister LúciaFirst phaseMatildeSecond phase2018Amigo de AluguelIdaEpisódio: "Os Canastrões"Universal TV
Films YearTitleRole1956Sai de BaixoThe Young Lady1959Minervina Vem AíNini1960Cala a boca, EtelvinaThe Young Lady1961O Dono da BolaEvaMulheres e MilhõesGirlfriend1962Assassinato em CopacabanaLaláCarnival of CrimeSecretary1965O BeijoDália1968As Sete Faces de Um CafajesteLilianVidas EstranhasMarina1976O casamentoGlorinha1982Amor de PerversãoSílvia1984Jeitosa, um Assunto Muito ParticularMs Rosa1987Sonhos de menina-moçaClarisseVeraIsolda2014Operação OrquídeaAdélia Junqueira2017Entre AmoresMalva2023As AparecidasOtília's friend2024Evidências do AmorMs Aurélia
Stage Source: 1959 – Nossa cidade, by Thornton Wilder 1962 – Você pode ser pai, by Alexandre Bisson and Vast Ricouard 1962 – Oscar, by Claude Magnier 1962/1963 – A terceira pessoa, by Andrew Rosenthal 1964 – A quinta cabeça, by Marcel Aymé 1964 – Weekend, by Noël Coward 1965 – Electra, by Sophocles 1966 – As inocentes do Leblon, by Barillet and Gredy 1976/1978– Cinderela do petróleo, by João Bethencourt 1981/1982 – A bomba de Elizabeth, by Álvaro Valle 1982/1983 – Adorável Júlia, by Somerset Maugham 1988 – Os amores de Casanova 1989 – Tutti buona gente 1989/1992 – Além da vida, by Chico Xavier 1996/1998 – Francisco e Clara 2000/2001 – E a Vida Continua, by Chico Xavier 2003 – O despertar dos anjos, by Gabriel Veiga Castellani 2005 – Show Coração Seresteiro 2019 – Quatro Atrizes e um Personagem 2023 – O que vamos fazer com o Walter?
References