The IdeaFirst Company (TIFC), commonly known as IdeaFirst, is a Filipino film, television production company and talent agency founded in 2014 by filmmakers Jun Robles Lana and Perci Intalan. The company focuses on film and television production, as well as artist management.
The company is best known for producing Bwakaw (2012), Die Beautiful (2016), Kalel, 15 (2019), Gameboys (2020), and And the Breadwinner Is... (2024).
Background The IdeaFirst Company was founded on April 1, 2014 by filmmakers Jun Robles Lana and Perci Intalan. Lana formerly served as the Creative Director for GMA Network, while Intalan was an Executive Producer for Walt Disney and the former first Vice President for Entertainment for TV5. The two filmmakers left their prior positions to co-found the company.
The company has engaged in partnerships with mainstream Philippine film studios such as Viva Films, ABS-CBN Studios/Star Cinema and Regal Entertainment, as well as internationally with Netflix. The company is atypical in that it signs directors as well as actors.
Creatives under IdeaFirst include Sigrid Andrea Bernardo, Christian Bables, and Prime Cruz.
Filmography
Films YearFilmCo-Producer2012BwakawCinemalayaOctoberTrain Films2013Mga Kwentong Barbero (Barber's Tales)OctoberTrain FilmsAPT Entertainment2014DementiaOctoberTrain Films2015Anino sa Likod ng Buwan (Shadow Behind the Moon)SleeplessIndioBoy Productions2016I Love You To DeathRegal EntertainmentDie BeautifulRegal Entertainment OctoberTrain FilmsBakit Lahat ng Gwapo may Boyfriend?Viva FilmsAng Manananggal sa Unit 23BI, AmericaViva Films2017The Write MomentThe DebutantesRegal EntertainmentThe Ashes and Ghosts of Tayug 1931 (‘Dapol tan payawar na Tayug 1931’)HYD EntertainmentSine Caboloan2018Ang Dalawang Mrs. ReyesStar CinemaQuantum FilmsMy Fairytale Love StoryRegal FilmsAng Pambansang Third WheelViva FilmsMr. and Mrs. CruzGusto Kita With All My HypothalamusCineFilipinoEpic MediaAng Babaeng Allergic Sa WifiOctoberTrain FilmsCignal EntertainmentDistanceCinemalaya2019Born BeautifulCignal EntertainmentOctoberTrain FilmsThe Panti SistersBlack Sheep ProductionsQuantum FilmsAVL FilmsABS-CBN Films UnTrueViva FilmsUnforgettableKalel, 15Cignal EntertainmentOctoberTrain Films2021Gameboys: The MovieOctoberTrain FilmsBig Night!Cignal EntertainmentOctoberTrain FilmsQuantum Films2022Mahal Kita, BeksmanViva FilmsPowerhouse MC2023Ten Little MistressesAmazon Prime VideoAs If It's TrueCinemalayaBecky & BadetteOctoberTrain Films2024Your Mother's SonAnd the Breadwinner Is...ABS-CBN StudiosStar Cinema2025Flower GirlOctoberTrain FilmsCreaZion StudiosCall Me Mother ABS-CBN StudiosStar CinemaViva Films 2026Sisa October Train FilmsQuantum FilmsCineko Productions CMB Films Forever Group The Greatest Showdown ABS-CBN StudiosStar CinemaAPT Entertainment & M-Zet Productions ABS-CBN StudiosStar CinemaViva Films
Television programs TitleAiring dateSeason/sNetworkLolaBasyang.comJuly 11, 2015 - January 30, 20162 Seasons, 27 EpisodesTV5#ParangNormalActivityJuly 11, 2015 – May 7, 20164 Seasons, 43 EpisodesSleepless: The Series2018 (Cignal Play)2021 (TV Premiere)1 Season, 12 EpisodesTV5Cignal PlayFrom Helen's Kitchen3 SeasonsTV5ColoursCignal PlayPaano ang Pasko?November 23, 2020 – December 31, 20201 Season, 30 EpisodesTV5Paano ang Pangako?January 4, 2021 - April 3, 20211 seasonBarangay Singko PanaloMarch 11, 2024 - June 28, 20241 season
Web series TitleRelease dateEpisodesDirector/sPlatformFeels Like Forever20171 Season, 11 EpisodesSigrid Andrea P. Bernardo & Ivan Andrew PayawalCignal PlayThe Orbiters2017 (2019 on Cignal Play)1 Season, 12 EpisodesMiko Livelo Born Beautiful: The SeriesJune 10, 20191 Season, 12 EpisodesPerci IntalanI Am UFebruary 26, 2020 – March 18, 20201 Season 7 EpisodesDwein Ruedas BaltazariWantUnconditionalJuly 16, 2020 10 EpisodesIvan Andrew Payawal, Dwein BaltazarCignal PlayGameboysMay 22, 2020 – September 13, 2020Season 1: 14 EpisodesSeason 2: In ProductionIvan Andrew PayawalYouTubeNetflixPearl Next DoorOctober 23, 2020 – January 9, 2020Season 1: 8 episodesIvan Andrew Payawal, Nestor AbrogenaYouTubeLove vs. StarsMay 5, 2021 - July 28, 20211 Season 13 episodesIvan Andrew Payawal, Prime Cruz (associate director)Cignal Play
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