Miss Grand Thailand () is an annual Thai beauty pageant that began in 2013 to select a representative for Miss Grand International. The pageant has been owned by Nawat Itsaragrisil since its inception and was originally broadcast on Channel 7 from 2013 – 2019. In 2020 it moved to One 31, then only on the social media livestream since 2022.
In the first three editions of the contest, the national entrants were selected by the organization directly. In 2016, the license was distributed to the provincial organizers, and since then the pageant has contestants chosen by the seventy-seven provincial licensees through their regional competitions. Since 2017, all seventy-seven provincial representatives must be determined by provincial contests; the national organizer has not allowed the provincial licensees to appoint their representatives to compete on the national stage, unless with the organization's consent.
The reigning Miss Grand Thailand is Pattama Jitsawat of Chonburi who was crowned on 28 March 2026 at the MGI Hall, Bravo BKK Mall in Bangkok. She will represent the country at the Miss Grand International 2026 pageant.
History Background Miss Grand Thailand was founded in 2013 by Nawat Itsaragrisil, a television host and producer who produced Miss Thailand World for BEC-Tero for seven years until 2012. Afterwards, Nawat established his own pageant, launching Miss Grand Thailand in 2013 in partnership with Channel 7. Its inaugural edition was global broadcast on Let's Veit VTC9 of Vietnam, Arirang TV of South Korea, the FashionTV, as well as Channel 7 of Thailand, then only Channel 7 for subsequent editions. The pageant has also been streamed via its YouTube channel and Facebook. The winner is the country's representative to Miss Grand International, also launched in 2013.
In 2016, Miss Grand Thailand began franchising provincial competitions to organizers, who would produce seventy-seven provincial titleholders to compete at the national pageant. The national costume competition, was also introduced at this time, where each province would create a unique costume for their candidate to compete in, at the main event. The winner is regularly chosen to be worn by the country's representative at international pageants. In 2020, the pageant ended its partnership with Channel 7 due to internal conflicts with one of the acting board executives and switched to One 31. Under Channel 7, the pageant had the most popular viewership on Thai TV, compared to its rival, Miss Universe Thailand.
The COVID-19 pandemic cancelled the pageant in 2020 and 2021 In mid-2021; the provincial pageants could not be held to elect the representatives for the national contest either, and it was decided to designate the first runner-up of the 2020 edition to represent the country Miss Grand International 2021 competition instead.
Contestants
Selection of contestants For the first three editions, the national qualifiers were directly selected by the organization through the audition rounds. In 2016 the pageant began franchising the provincial competitions to individual organizers, who hold a preliminary competition to choose their delegate for Miss Grand Thailand. Local pageants are also held in provinces such as Nan and Khon Kaen to find delegates for the provincial competitions. The provincial winners are titled "Miss Grand (Province)", and are not permitted to participate in any beauty pageants without the organization's consent.
In some cases, the licensee has more than one province such as Pattanasak Yong-Rit, who has Pattani, Yala, and Narathiwat
Notable contestants Amanda Obdam of Phuket, is a Thai – Canadian model who won Miss Grand Phuket 2016. She then represented her province at the Miss Grand Thailand 2016; and reached the top ten. Obdam was elected by the organization to compete at Miss Tourism Metropolitan International 2016 in Cambodia, where she won the title. In 2020, she won Miss Universe Thailand 2020 then represented the country at Miss Universe 2020 in the United States, and reached the top ten. She served as a mental health ambassador for the Thailand Department of Mental Health, until 2021, she was removed for criticising the government. Who had allegedly engaged in police brutality during the 2020–2021 Thai protests against their pro-military government. Obdam then served as ambassador of the non-governmental organization, the Mirror Foundation, Thailand. This focuses on assisting patients with Psychiatric problems who do not have a place to live.
Location and date The following is a list of Miss Grand Thailand pageant edition and information, from its inception in 2013.
Year Editions DateHost Province Final venue Entrants Ref. 2013 1st 7 May PattaniBangkok Convention Centre, CentralWorld, Bangkok 37 2014 2nd 17 June Buriram 2015 3rd 12 May ChumphonIndoor Stadium Huamark, Bangkok 2016 4th 26 June Udon Thani 2017 5th 8 July Chiang MaiBangkok International Trade and Exhibition Centre, Bangkok 2018 6th 14 July Phuket 2019 7th 13 July 2020 8th Chiang Rai 2021 colspan=4 2022 9th 30 April Khon Kaen MGI Hall, Show DC Megacomplex, Bangkok77 2023 10th 29 April Chiang Mai 2024 11th 6 April Phuket MGI Hall, Bravo BKK Mall, Bangkok 2025 12th 29 March Songkhla 202613th28 MarchChonburi
Main pageant Ancillary activities The ancillary activities usually consist of three sub-events: the best in swimsuit competition, darling of the host round, and the national costume parade. These activities are arranged in the preliminary host provinces (e.g. 2013 in Pattani and 2014 in Buriram) except the national costume parade which is held at the final competition venue. The winner of each event is announced at the grand final in Bangkok. Some ancillary winners are automatically advanced to the final round at the finals night or even received a job offer from the affiliated company. For example, the winner of the Best Voice Award in 2017 was placed in the top 12, regardless of their accumulation points, the Miss Rising Star winners normally gain an offer as an actress affiliated with Ch 7 or One 31 for three years, and the winner of M Pictures Awards in 2019 also served as an actress under the management of M Pictures Co., Ltd. Special award winners
! Best in Swimsuit !! Best National Costume !! Best Evening Gown !! Miss Popular Vote!! Grand Voice Award!!Miss Photogenic !! Darling of the Host Province!! Ref. |- | Nakhon Sawan || || || Bangkok ||Prachuap Khiri Khan||Bangkok||Bangkok||align=center| |- | Nakhon Sawan || || Suphan Buri || Nakhon Ratchasima|| |Nakhon Ratchasima||Suphan Buri||align=center| |- | Roi Et || || Chonburi || Bueng Kan || |Songkhla||Roi Et || align=center| |- | Ubon Ratchathani || Bueng Kan || Phatthalung || Chonburi|| |Songkhla||Songkhla ||align=center| |- | Sisaket || Chanthaburi || Buriram || Sa Kaeo || Bangkok ||Nakhon Si Thammarat||Chanthaburi||align=center| |- | Kamphaeng Phet|| Nakhon Si Thammarat ||Surat Thani || Sa Kaeo || Sa Kaeo||Sa Kaeo||Nakhon Pathom ||align=center| |- |Trat||Bangkok||Nan||Loei ||Phang Nga||Nakhon Phanom||Nan||align=center| |- |Suphanburi|| Ratchaburi ||Chonburi||Phra Nakhon Si Ayutthaya||Nakhon Si Thammarat||Ranong||Nakhon Si Thammarat||align=center| |- | Chiang Mai|| |Nakhon Sawan||Nonthaburi|| |Bangkok||Ang Thong||align=center| |- | Bangkok||Bangkok |Pattani||Loei|| |Loei||Lamphun|| align="center" | |- | Chonburi || Nakhon Ratchasima || Trang || Chai Nat || |Saraburi||Pathum Thani|| |- | Kalasin || | Phichit ||Phuket|| | Phrae|| Chumphon || |- |Chiang Mai||Nakhon Phanom|| Phitsanulok | Trat || | Chonburi || Chachoengsao || |- Notes 1. No swimsuit contest was held, the winners were determined by the panel of judges during the final competition under the title Miss Being Bodyline in 2013 and Miss Healthy in 2014. 2. Since 2018, the Best Evening Gown award was renamed to the Best Designer award, honored to the designers instead of the province representatives. 3. In 2019, the Miss Popular Vote award was renamed the People Choice award.
Grand Final
Since the establishment of the pageant, the final coronation is always held in Bangkok, Thailand's capital city. The twenty quarterfinalists will be announced on the stage after the introduction portion. During 2013 – 2018, all quarterfinalists were chosen from the initial pool of delegates through a closed-door interview, swimsuit round, and the preliminary competition, then the judges selected the ten semi-finalists as well as the five finalists based on their performances on the final stage, as usually done in other pageants. However, a newly established competition system was first introduced in 2019, the contestants were classified under four geographical regions namely; northern, northeastern, central, and southern, regardless of the government administrative regions, each group consisted of 17, 20, 22, and 18 provinces, respectively. Five contestants with the highest preliminary accumulation points from each region advance to the top 20 round. The judges then select the top two candidates from each region (eight in total), based on their swimsuit performance on the stage, to advance to the top 10 finalists while two other candidates of the top 10 are determined via mobile application voting and specially chosen by the organizer, regardless of geographical affiliation.
In the semifinalists round (top 10) of the aforementioned system, the remaining 10 candidates compete in an evening gown and deliver their speeches on assigned topics then the judges select the top five finalists, only one candidate of each group together with the other one which is preferentially selected from the initial pool of Top 10 by the president, advance to the top five round and then compete in the question-and-answer portion, where all entrants are asked the same question about the ongoing situations in the country to determine the winner.
All selection process above is shown in the diagram below.
Titleholders Traditional placements
Miss Grand Thailand Miss Earth Thailand Miss Supranational Thailand Miss Intercontinental Thailand Miss Tourism Thailand The Miss Globe Thailand Miss Eco Thailand Top Model of the Thailand Miss United Continents Thailand Face of Beauty Thailand
Miss Aura Thailand Miss Asia Pacific Thailand Miss Tourism Queen of the Year Thailand Miss Tourism Metropolitan Thailand Miss South East Asia Tourism Thailand Miss Chinese World Thailand Miss Landscapes Thailand Miss Globe Thailand Dethrone