New Bright (officially New Bright Industrial Co., Ltd.) is an American toy manufacturer specializing primarily in radio-controlled vehicles headquartered in Wixom, Michigan.
History New Bright was founded in 1955 and was known for its battery-operated and sometimes electric toy trains sold for Christmas (1986-2012). New Bright has since introduced other radio-controlled toy types such as cars, boats, and toy robots developed with iRobot.
Products New Bright sells radio-controlled licensed sports cars, monster trucks, ATVs, and speedboats including Forza Motorsport-themed Bugatti and Chevrolet cars and two RC vehicles (Jeep Wrangler Trailcat concept and Ford Bronco racing truck) with mobile app-connected cameras marketed as DashCams, as well as unlicensed New Bright-branded products, including monster trucks, drag racers, dune buggies, Christmas-exclusive trains, and radio-controlled wheeled insects and spiders. Aside from RC vehicles, New Bright also sells a small number of non-remote-controlled free-rolling toy construction vehicles, car carrier trucks, and monster trucks.
Licensed products Licensed RC vehicles currently sold by New Bright include:
Monster trucks
Bigfoot Chevrolet K5 Blazer Chevrolet Silverado Ford Bronco Ford Bronco Sport Ford F-150 Ford F-150 Lightning Ford F-150 Raptor Ford Super Duty GMC Hummer EV Jeep Gladiator Jeep Wrangler Nissan Frontier Ram 1500
Sports cars
Bugatti Chiron Chevrolet Camaro Chevrolet Corvette C7 Chevrolet Corvette C8 Dodge Challenger Ferrari FXX-K Ferrari LaFerrari Ford Mustang Ford Mustang Mach-E Ford Mustang Shelby GT500
Other
Funco F9 (dune buggy) MasterCraft X-23 (speedboat) Polaris RZR (ATV)
References