Opinion polling for the 1974 United Kingdom general elections

Opinion polling for both the February and October 1974 United Kingdom general elections was carried out by various organisations to gauge voting intention. Such polls are listed in this article, ranging from the previous election on 18 June 1970 to the first polling day on 28 February 1974, and again up to the second polling day on 10 October 1974.

October 1974 general election

Graphical summary

Date(s)conductedPollsterClientConLabLibLead10 Oct 1974October 1974 general election36.6%40.2%18.8%3.69 OctORCEvening Standard34.4%41.8%19.4%7.48–9 OctHarrisDaily Express34.6%43%19.3%8.48 OctORCThe Times35%44%17%98 OctMarplanThe Sun33.3%43.8%19.5%10.53–7 OctGallupThe Daily Telegraph36%41.5%19%5.55–6 OctORCEvening Standard33%43%20%105–6 OctHarrisDaily Express33.5%43.5%20%102–5 OctNOPDaily Mail31%45.5%19.5%14.54 OctMarplanNews of the World33.1%42.9%19.7%9.82–3 OctHarrisLondon Weekend Television34%43%20%928 Sep – 3 OctGallupThe Daily Telegraph37%42.5%17.5%5.52 OctBusiness DecisionsThe Observer35.5%40%20%4.527–30 SepGallupThe Daily Telegraph35%42.5%19%7.526–29 SepORCThe Times33%42%21%926–29 SepHarrisDaily Express35%43.5%18.5%8.525–27 SepNOPN/A33%44%22%1119–26 SepGallupThe Daily Telegraph39%44%15%525 SepBusiness DecisionsThe Observer36%40%20%425 SepHarrisLondon Weekend Television34%43%20%919–22 SepGallupThe Daily Telegraph37.5%42.5%18%519–22 SepORCEvening Standard31%45%20%1418–22 SepHarrisDaily Express36.5%42.5%19%620 SepDissolution of Parliament and the official start of the election campaign19 SepBusiness DecisionsThe Observer36%39.5%20%3.518–19 SepHarrisLondon Weekend Television33%45%19%1218–19 SepORCThe Sunday Times35%43%19%818 SepPrime Minister Harold Wilson announces a snap general election for 10 October11–17 SepGallupThe Daily Telegraph34%42%20.5%810–15 SepORCThe Times34%38%23%410–15 SepNOPDaily Mail32%46.6%18.2%14.611–12 SepNOPN/A41%40%16%111–12 SepORCThe Sunday Times36%46%16%1028 Aug – 4 SepGallupThe Daily Telegraph37.5%40.5%18%3AugORCEvening Standard34%40.5%21%6.531 AugNOPN/A39.1%37%19.1%2.18–12 AugGallupThe Daily Telegraph35.5%39.5%21%4JulORCEvening Standard37%37%22% Tie23–28 JulNOPN/A35.4%44.8%18.2%9.410–15 JulGallupThe Daily Telegraph35%38%21%3JunHarrisDaily Express35.5%42%20.5%6.5JunORCEvening Standard34%46%18%1218–23 JunNOPN/A37.7%45.8%14%8.112–17 JunGallupThe Daily Telegraph35.5%44%17%8.5MayORCEvening Standard35%45%16%1023 MayNewham South by-election8–13 MayGallupThe Daily Telegraph33%46.5%17%13.57 MayLocal elections in Scotland2 MayLocal elections in LondonAprORCEvening Standard35.5%42.5%18%79–16 AprGallupThe Daily Telegraph33%49%15.5%162–7 AprNOPN/A36.4%45.1%16.5%8.7MarORCEvening Standard35%44%17%919–24 MarNOPN/A33.6%47.7%15%14.113–18 MarGallupThe Daily Telegraph35%43%19%812–17 MarNOPN/A35.7%43.3%17.9%7.67 MarThree Day Week restrictions end28 Feb 1974February 1974 general election38.6%38.0%19.8%0.6 Data is sourced from PollBase.

February 1974 general election

Graphical summary

1974 Date(s)conductedPollsterClientConLabLibLead28 Feb 1974February 1974 general election38.6%38.0%19.8%0.627 FebMarplanLondon Weekend Television36.5%34.5%25%2FebORCThe Times38.7%34.9%23%3.827 FebORCEvening Standard39.7%36.7%21.2%326–27 FebGallupThe Daily Telegraph39.5%37.5%20.5%226–27 FebHarrisDaily Express40.2%35.2%22%7FebHarrisDaily Express38%34.5%25%3.5FebORCEvening Standard36.5%35%25.5%1.523–27 FebNOPDaily Mail39.5%35.5%22%423–26 FebNOPDaily Mail40.5%35.5%22%5FebMarplanLondon Weekend Television38.5%31.5%28%721 FebBusiness DecisionsThe Observer35%37.5%23.5%2.518–21 FebGallupThe Daily Telegraph42%40%16.5%2FebHarrisDaily Express40%33.5%23.5%6.516–18 FebGallupThe Daily Telegraph41%40.5%16.5%0.514–17 FebNOPDaily Mail43.4%37.8%16.9%5.6FebORCEvening Standard41%35%21%6FebHarrisDaily Express43.5%38%17%5.5FebBusiness DecisionsThe Observer40.5%38%19.5%2.5FebMarplanLondon Weekend Television44%35%17%912–14 FebGallupThe Daily Telegraph42.5%41.5%14%112–13 FebHarrisDaily Express46%35%18%118–11 FebGallupThe Daily Telegraph44.5%43%11%1.58–10 FebORCThe Times42%40%16%28–9 FebMarplanLondon Weekend Television45%39%12%67 FebDissolution of Parliament and the official start of the election campaign7 FebBusiness DecisionsThe Observer44.9%37.2%11.9%7.71–4 FebGallupThe Daily Telegraph39.5%42.5%16%3JanHarrisDaily Express41%37%20%4JanORCEvening Standard41%37%19%48–13 JanNOPDaily Mail39.4%42%16.5%2.68–13 JanGallupThe Daily Telegraph40%38%19%2

1973 Date(s)conductedPollsterClientConLabLibLeadDecHarrisDaily Express36%38.5%23%2.5DecORCEvening Standard35%40%23%512–18 DecGallupThe Daily Telegraph36%42.5%18.5%6.527 Nov – 2 DecNOPDaily Mail35.6%43.2%20%7.6NovORCEvening Standard33%38.5%25.5%5.518 NovNOPDaily Mail36.5%39.9%21.2%3.414–18 NovGallupThe Daily Telegraph36.5%38.5%22.5%28 NovBerwick-upon-Tweed, Edinburgh North, Glasgow Govan and Hove by-electionsOctORCEvening Standard33%37.5%27.5%4.523–28 OctNOPDaily Mail37.5%39.7%21.3%2.217–21 OctGallupThe Daily Telegraph33%39.5%25.5%6.513 OctNOPDaily Mail34.2%35.4%29.1%1.2SepORCEvening Standard30.5%38%29%7.55–9 SepGallupThe Daily Telegraph33.5%43%22%9.54–9 SepNOPDaily Mail33.9%40.9%23.8%7AugORCEvening Standard30%41%26%117–15 AugNOPDaily Mail28.9%41.7%27.6%12.88–12 AugGallupThe Daily Telegraph31.5%38%28%6.526 JulIsle of Ely and Ripon by-electionsJulORCEvening Standard38.5%39%18.5%0.511–15 JulGallupThe Daily Telegraph35.5%45%17.5%9.527 JunManchester Exchange by-electionJunORCEvening Standard39%37%21%219–24 JunNOPDaily Mail39.3%43.9%14.8%4.612–17 JunNOPDaily Mail41.3%41.6%15.7%0.36–10 JunGallupThe Daily Telegraph41%42%14.5%17 JunFinal round of local elections in England and Wales30 MayLocal elections in Northern Ireland24 MayWest Bromwich and Westhoughton by-electionsMayHarrisDaily Express37%45%16%8MayORCEvening Standard34%41%22%710–13 MayGallupThe Daily Telegraph38%43.5%14.5%5.510 MayFurther local elections in England and Wales1–6 MayNOPDaily Mail31.9%50.1%16.9%18.21 MayLocal elections in ScotlandAprORCEvening Standard36%41%20%5AprHarrisDaily Express38%42%17%411–15 AprGallupThe Daily Telegraph38%41%17.5%310–16 AprNOPDaily Mail36.6%45%17%8.412 AprLocal elections in England and Wales and Greater London Council electionMarORCEvening Standard38%43%16%5MarHarrisDaily Express36%47%15%119–12 MarGallupThe Daily Telegraph39%43%16%46–11 MarNOPDaily Mail38%45.2%14.9%7.28 Mar1973 Northern Ireland border poll1 MarChester-le-Street, Dundee East and Lincoln by-electionsFebHarrisDaily Express39%46%14%7FebORCEvening Standard39%41%17%28–11 FebGallupThe Daily Telegraph38%47%12.5%9JanHarrisDaily Express37%47%14%10JanORCEvening Standard39%41%17%223–28 JanNOPDaily Mail39.9%42.7%15.4%2.89–15 JanNOPDaily Mail39.4%39%20.6%0.410–14 JanGallupThe Daily Telegraph38.5%44%15.5%5.5

1972 Date(s)conductedPollsterClientConLabLibLeadDecORCEvening Standard36%45%16%912–18 DecNOPDaily Mail39.7%42.6%15.7%2.96–10 DecGallupThe Daily Telegraph38%46.5%12.5%8.57 DecSutton and Cheam and Uxbridge by-elections28 Nov – 4 DecNOPDaily Mail37%47.4%13.7%10.4NovHarrisDaily Express40%46%12%6NovORCEvening Standard37%45%16%814–20 NovGallupThe Daily Telegraph40.5%45.4%12.9%4.99–12 NovGallupThe Daily Telegraph37.5%45.5%15%8OctHarrisDaily Express37%50%11%13Oct – 2 NovNOPDaily Mail36.7%50.5%11.2%13.826 OctRochdale by-election18–22 OctGallupThe Daily Telegraph40%48%8.5%810–26 OctNOPDaily Mail38.6%49.7%9.9%11.1SepHarrisDaily Express40%48%11%8SepORCEvening Standard39%46%12%712–17 SepNOPDaily Mail35.7%53.5%9.1%17.83–17 SepGallupThe Daily Telegraph38.5%49.5%9.5%11AugHarrisDaily Express41%49%9%8AugORCEvening Standard44%49%6%59–13 AugGallupThe Daily Telegraph40%49%7.5%9JulHarrisDaily Express42%48%9%6JulORCEvening Standard37%50%10%1325–30 JulNOPDaily Mail41%47%10%612–16 JulGallupThe Daily Telegraph41%47%10%6JunHarrisDaily Express38%52%9%14JunORCEvening Standard42%46%10%48–11 JunGallupThe Daily Telegraph41%47%10%6MayHarrisDaily Express44%47%8%3MayORCEvening Standard43%44.5%10.5%1.511–14 MayNOPDaily Mail40.5%46.5%11%62–7 MayNOPDaily Mail40.9%46.9%10.8%64 MayKingston-upon-Thames and Southwark by-electionsMayLocal electionsAprHarrisDaily Express42%50%6%8AprORCEvening Standard40%51%7%1112–16 AprGallupThe Daily Telegraph43.5%44.5%10%111–16 AprNOPDaily Mail44.8%46.8%7.5%213 AprMerthyr Tydfil by-electionMarHarrisDaily Express41%50%8%9MarORCEvening Standard39%49%10%108–12 MarGallupThe Daily Telegraph39.5%48.5%9.5%9FebHarrisDaily Express39%53%7%14FebORCEvening Standard35%55%8%2015–20 FebNOPDaily Mail42%49%8%79–13 FebGallupThe Daily Telegraph40.5%49%8.5%8.5JanHarrisDaily Express43%49%7%6JanORCEvening Standard43%47%8%424–30 JanNOPDaily Mail39.1%49.8%9.6%10.712–16 JanGallupThe Daily Telegraph40.5%48%9%7.511–16 JanNOPDaily Mail42.7%49.4%6.8%6.7

1971 Date(s)conductedPollsterClientConLabLibLeadDecORCEvening Standard39.5%49.5%9%108–12 DecGallupThe Daily Telegraph42%48%7.5%6NovHarrisDaily Express38%54%7%16NovORCEvening Standard40%51%7.5%1123–29 NovNOPDaily Mail38.8%51.8%8.4%1310–14 NovGallupThe Daily Telegraph42.5%48.5%7%6OctHarrisDaily Express40%52%7%10OctORCEvening Standard42%48%8%613–17 OctGallupThe Daily Telegraph40%50%8%10SepHarrisDaily Express42%50%7%8SepORCEvening Standard42%46%9%430 SepMacclesfield by-election23 SepWidnes by-election16–20 SepGallupThe Daily Telegraph35%54%8.5%1916 SepStirling and Falkirk by-election14–20 SepNOPDaily Mail41.8%49.3%7.9%7.5AugHarrisDaily Express42%50%7%8AugORCEvening Standard42%47%9%511–15 AugGallupThe Daily Telegraph42%48.5%7%6.5JulHarrisDaily Express42%51%7%9JulORCEvening Standard39%50%8%119–12 JulGallupThe Daily Telegraph33.5%55%8.5%21.56–12 JulNOPDaily Mail38.1%53.7%7.6%15.68 JulGreenwich by-electionJunHarrisDaily Express36%57%5%21JunORCEvening Standard40%51%7%1117 JunHayes and Harlington by-election8–14 JunNOPDaily Mail38.3%52%7.9%13.710–13 JunGallupThe Daily Telegraph36%54%8%18MayHarrisDaily Express39%54%7%15MayORCEvening Standard45%45%8% Tie27 MayBromsgrove and Goole by-electionsMayNOPDaily Mail40.7%51.7%6.6%1113–16 MayGallupThe Daily Telegraph38%50%9.5%12MayLocal electionsAprHarrisDaily Express44%47%7%3AprORCEvening Standard48.5%41.5%8.5%713–19 AprNOPDaily Mail42%48.8%7.3%6.88–13 AprGallupThe Daily Telegraph44%45.5%9.5%1.51–4 AprGallupThe Daily Telegraph44.5%48%6%3.51 AprLiverpool Scotland and Arundel and Shoreham by-electionsMarHarrisDaily Express42%49%8%7MarORCEvening Standard41%46%11%511–14 MarGallupThe Daily Telegraph38.5%50.5%8%129–15 MarNOPDaily Mail39.9%50.4%8.9%10.5FebHarrisDaily Express41%49%8%8FebORCEvening Standard41.5%48%9%6.58–14 FebGallupThe Daily Telegraph41.5%49%8%7.5JanHarrisDaily Express42%49%8%7JanORCEvening Standard45%45%9% Tie14–17 JanGallupThe Daily Telegraph42.5%47%8.5%4.512–18 JanNOPDaily Mail46.3%44.3%8.3%2

1970 Date(s)conductedPollsterClientConLabLibLeadDecORCEvening Standard41.5%47%9.5%5.510–13 DecGallupThe Daily Telegraph46%44.5%6%1.5NovHarrisDaily Express45%48%7%3NovORCEvening Standard51%40%7%1119 NovEnfield West by-election12–15 NovGallupThe Daily Telegraph43.5%48%6.5%4.5OctHarrisDaily Express48%44%7%4OctORCEvening Standard48%43%7%522 OctSt Marylebone by-election16–18 OctGallupThe Daily Telegraph46.5%46.5%6.5% Tie13–18 OctNOPDaily Mail45.8%46.6%6.7%0.8SepHarrisDaily Express49%45%5%4SepORCEvening Standard50%42%6%810–13 SepGallupThe Daily Telegraph46.5%44%8%2.5AugORCEvening Standard49%41%8%813–16 AugGallupThe Daily Telegraph47%43.5%7.5%3.511–16 AugNOPDaily Mail47.3%44.2%6.9%3.1JulORCEvening Standard51%40%8%117–13 JulNOPDaily Mail51.2%40.4%6.5%10.818 Jun 19701970 general election46.2%43.8%7.6%2.4 Data is sourced from PollBase.

References