"Pride Is the Devil" (stylized as "p r i d e . i s . t h e . d e v i l") is a song written and performed by American rappers J. Cole and Lil Baby. Produced by T-Minus, it was released on May 14, 2021, as part of the former's sixth studio album, The Off-Season.
Production and composition The song is produced by T-Minus and samples Aminé's "Can’t Decide" from his 2020 album Limbo, also produced by T-Minus. It is the first collaboration between Cole and Lil Baby, after the two appeared together in 2019 for Dreamville's recording sessions for the compilation album Revenge of the Dreamers III.
Critical reception Varietys Brandon Yu said Lil Baby's feature was a standout appearance on the song. Carl Lammare of Billboard also mentioned Lil Baby's feature on Drake's "Wants and Needs" and Cole's "Pride Is the Devil" in 2021 saying he "floated on both tracks, most notably the latter, where he solidified his standing as one of rap's premier stars."
Commercial performance Upon its first week of release, "Pride Is the Devil" debuted at number 7 on the US Billboard Hot 100 along with three other tracks from the album, making Cole the third artist to debut four songs in the top ten.
Awards and nominations Year Organization Award Result Ref. 2022 Grammy Awards Best Melodic Rap Performance
Charts
Weekly charts + Weekly chart performance for "Pride Is the Devil" Chart (2021) Peakposition Australia (ARIA) 15 Lithuania (AGATA) 45 New Zealand (Recorded Music NZ) 8 Sweden (Sverigetopplistan) 59
Year-end charts + Year-end chart performance for "Pride Is the Devil" Chart (2021) Position US Hot R&B/Hip-Hop Songs (Billboard) 76
Certifications
References