The fifth season of The Celebrity Apprentice Australia premiered on the Nine Network on 23 May 2021, following a six-year absence. British business magnate and The Apprentice UK host, Lord Alan Sugar leads the series as CEO, while Lorna Jane Clarkson and Janine Allis became the new boardroom advisors.
On 15 June 2021, Shaynna Blaze was declared the winner of the season with the money going to her charity of choice, Voice of Change.
Production
In July 2020, Nine reportedly commissioned Warner Brothers Australia, current owners of the franchise, to make a new season of The Celebrity Apprentice for 2021, series CEO Mark Bouris will not be returning. In September 2020, Nine confirmed at their yearly upfronts that the series will officially return in 2021 with British business magnate and The Apprentice UK host and CEO, Lord Alan Sugar leading the series, along with the reveal of Michelle Bridges, Michael "Wippa" Wipfli and Olivia Vivian as some of the competing celebrities. On 12 October, Nine announced the full list of celebrities competing in the season. In the same month, Josh Gibson and Scherri-Lee Biggs were also announced as competing celebrities.
Candidates
Candidate Background Original team Charity Result Raised Momentum (15-06-2021) $489,000 British ComedianFun-Raisers $103,500 Reality TV ContestantMomentum $40,000 Josh Gibson Australian Rules Footballer Fun-Raisers $20,000 Michael "Wippa" Wipfli Radio Presenter & ComedianFun-Raisers $184,500 Camilla Franks Fashion DesignerFun-Raisers $20,000 Scherri-Lee Biggs Miss Universe Australia 2011Momentum $20,000 Model & winner of Australian Survivor: All StarsMomentum $20,000 Pop Star TwinsMomentum $244,500 Personal TrainerFun-Raisers $20,000 SingerFun-Raisers $20,000 Olympic Artistic GymnastMomentum Actor & ComedianFun-Raisers Influencer & SurferMomentum
Weekly results
Candidate Original team Task 4 team Task 7 team Task 8 team Task 9 team Application Result Record as project manager Momentum Fun-RaisersFun-RaisersMomentumMomentum Fun-RaisersMomentumMomentumMomentumFun-Raisers Momentum Fun-RaisersFun-RaisersFun-RaisersMomentum Josh GibsonMomentum 1–1 (win in task 9, loss in task 5) Fun-RaisersFun-RaisersFun-RaisersFun-RaisersFun-Raisers 1–1 (win in task 1, loss in task 10) Camilla FrankFun-RaisersMomentum 1–1 (win in task 8, loss in task 2) Scherri-Lee BiggsMomentumMomentumMomentum 1–0 (win in task 4) David GenatMomentumMomentumMomentum 1–0 (win in task 2) MomentumMomentum 0–1 (loss in task 6) Fun-RaisersMomentum 1–0 (win in task 5) Fun-RaisersFun-Raisers 1–0 (win in task 3) Momentum 0–1 (loss in task 3) Rob ShehadieFun-Raisers Alex HayesMomentum
No. Candidate Elimination chart 1 2 3 4 5 6 7 8 9 10 11 12 1 Shaynna LOSE IN BR BR LOSS WIN IN BR LOSE IN IN WIN 2 Ross IN BR IN IN IN LOSS LOSE LOSE IN BR WIN LOSS 3 Martha BR IN BR LOSE LOSS IN WIN IN BR WINLOSS 4 Josh LOSS LOSE IN BR IN WIN BRLOSS 5 Wippa WIN LOSS IN LOSS LOSS IN IN IN INFIRED 6 Camilla IN LOSE IN LOSS LOSS IN IN WINFIRED 7 Scherri-Lee WIN IN BR LOSSFIRED 8 David LOSS WIN LOSS IN IN LOSSFIRED 9 LOSS IN LOSS IN INFIRED 10 Michelle IN LOSS IN IN WINFIRED 11 Anthony IN LOSS WINFIRED 12 Olivia LOSS INFIRED 13 Rob WINFIRED14 Alex FIRED
The candidate won the competition and was named the Celebrity Apprentice. The candidate won as project manager on his/her team. The candidate lost as project manager on his/her team. The candidate was on the losing team. The candidate was brought to the final boardroom. The candidate was fired. The candidate lost as project manager and was fired.
Tasks Task 1 Airdate: 23 May 2021
Team Momentum Project Manager Shaynna Blaze Michael "Wippa" Wipfli TaskCreate three selfie-inspired artworks and sell them at a charity auction for the most money Winning Team Losing Team Team Fun-Raisers Team Momentum Reasons for victory Reasons for loss Raised the most money in the charity auction, due to Wippa bringing in buyers to the auction. Raised the least money in the charity auction, due to a poor selection of muses. Sent to Final Boardroom Shaynna Blaze, Alex Hayes, Martha Kalifatidis Fired Alex Hayes - volunteering as a muse despite being less well-known than his teammates, producing a poor artwork and failing to materialise buyers at the auction. Notes During the first task advisors Janine Allis & Lorna Jane Clarkson went undercover and temporarily joined Team Momentum & Team Fun-Raisers respectively. They were not permitted to have any influence on the decision making process of the task.
Task 2 Airdate: 24 May 2021
Team Momentum Project Manager David Genat Camilla Franks Task Create their very own Big Bus tour and deliver the ultimate Sydney tourism experience with the winning team decided by how satisfied their customers are. Winning Team Losing Team Team Momentum Team Fun-Raisers Reasons for victory Reasons for loss Despite abandoning their Welcome to Country park tour, the team received a 94.5 percent satisfaction rate from the customers Their tour seemed to centre itself more around Camilla's clothing line than anything else and received a 87.8 percent satisfaction rate from the customers Sent to Final Boardroom Camilla Franks, Ross Noble, Rob Shehadie Fired Rob Shehadie - for his poor performance as a tour guide, despite being a resident of Sydney. Notes
Task 3 Airdate: 25 May 2021
Team Momentum Project Manager Olivia Vivian Anthony Callea Task Create a yum cha menu for a kitchens diners Winning Team Losing Team Team Fun-Raisers Team Momentum Reasons for victory Reasons for loss $1,024 profit made from the challenge. Although they overspent on meat and the high price for one of their items was criticised, they ultimately raised the most money despite some refunds. $964 profit made from the challenge. The team neglected to buy their dumpling wrappers until after service began which left them with less time to sell. Sent to Final Boardroom Olivia Vivian, Shayna Blaze, Martha Kalifatidis Fired Olivia Vivian - did not take control properly towards her team and did not make many decisions or provide many solutions Notes
Task 4 Airdate: 30 May 2021
Team Momentum Project Manager Scherri-Lee Biggs Martha Kalifatidis Team Reshuffle Martha and Shaynna move to Fun-Raisers. Michelle and Ross move to Momentum. Task Create a Budgie Smuggler swim wear line and showcase it in a fashion show judged by executive staff Adam and Brendan. Winning Team Losing Team Team Momentum Team Fun-Raisers Reasons for victory Reasons for loss Their swimwear designs were well-received by the judges and the fashion show was captivating. Despite their designs receiving praise, their lack of organisation led to the fashion show being less engaging. Sent to Final BoardroomMartha Kalifatidis, Anthony Callea, Shaynna Blaze Fired Anthony Callea - for poorly organising his team's fashion show and staying under the radar. Notes After the new teams were announced, Josh Gibson and Scherri-Lee Biggs were introduced into the competition and joined Team Fun-Raisers & Team Momentum respectively.
Task 5 Airdate: 31 May 2021
Team Momentum Project ManagerMichelle BridgesJosh Gibson Task Create a stage play promoting Boost Juice's barbeque sauce and mango smoothie, with the winning team determined by an audience vote. Winning Team Losing Team Team Momentum Team Fun-Raisers Reasons for victory Reasons for loss Received majority of audience votes believing that their play made them want to buy the product. Received fewer audience votes believing that their play made them want to buy the product. Sent to Final Boardroom colspan="2" Fired colspan="2" Notes Lord Sugar decided not to fire anyone from Team Fun-Raisers due to difficulty in pin-pointing a candidate responsible for their loss and because their play was also well-received. However, Sugar then announced that two candidates would be fired following the next task.
Task 6 Airdate: 1 June 2021
Team Momentum Project ManagerThe VeronicasShaynna Blaze Task Upcycle at least ten items from a junkyard for the highest market valuation determined by an appraiser, and sell them at a market. Winning Team Losing Team Team Fun-Raisers Team Momentum Reasons for victory Reasons for loss Greater market valuation of $6,193 and created 22 upcycled items. Between $5,100 - $5,200 market valuation and only upcycled 18 items. Sent to Final BoardroomMichelle Bridges, Scherri-Lee Biggs, The Veronicas Fired Michelle Bridges — Neglected to contact the shared electrician until the following day and instead prioritised upcycling items. The Veronicas — for not following Ross' advice or bringing David into the boardroom Notes After The Veronicas were fired, Shaynna promised them that she would share the money Team Momentum had raised ($5,100) with their charity, the Brain Foundation.
Task 7 Airdate: 6 June 2021
Team Momentum Project ManagerRoss NobleMartha Kalitatidis Team Reshuffle Josh moves to Momentum. Task Create a puppy video which has the highest potential to go viral, judged by Lord Sugar. Winning Team Losing Team Team Fun-Raisers Team Momentum Reasons for victory Reasons for loss Although it lacked professional quality, their video that was judged as having a higher potential to go viral. Creating a video with less potential to go viral, due to a lack of a call to action. Sent to Final Boardroom Josh Gibson, David Genat, Ross Noble Fired David Genat - For not participating in tasks in the best interests of his team Notes Lord Alan Sugar revealed that the winning team's project manager would win a "secret power", revealed in the next episode as the ability to swap a member of their team for a member of the opposing team.
Task 8 Airdate: 7 June 2021
Team Momentum Project ManagerRoss NobleCamila Franks Team Reshuffle Shaynna move to Fun-Raisers. Josh move to Momentum. Task Create a display cube for Koala Furniture and generate the most leads (points) through customers filling in a form. Losing Team Winning Team Team Momentum Team Fun-Raisers Reasons for loss Reasons for victory 53 points earned. Their clinical approach to the task was less engaging and was marred by providing factually incorrect details about the brand. 82 points earned. The light-hearted experience associated with their display cube was engaging and received a greater number of points. Sent to Final Boardroom Ross Noble, Scherri-Lee Biggs, Shaynna Blaze Fired Scherri-Lee Biggs - Did not attract enough potential customers to fill out the form. Notes During the task, Koala staff member Dana went undercover and visited both teams' displays. She then could allocate up to 30 bonus points for each team.
Task 9 Airdate: 8 June 2021
Team Momentum Project Manager Shaynna Blaze Josh Gibson Team Reshuffle Ross move to Fun-Raisers. Camilla and Martha move to Momentum. Task Host the ultimate sleepover at Madame Tussauds for six kids and their parents, within a budget of $1,000. The winning team is determined by a satisfaction survey filled out by the attendees. Winning Team Losing Team Team Fun-Raisers Team Momentum Reasons for victory Reasons for loss 344 of 360 customer satisfaction score. Despite the pizza arriving late, their experience pleased attendees and they received a higher score. 325 of 360 customer satisfaction score. Budgeting issues left them without money to provide attendees breakfast for the following morning. Sent to Final Boardroom Camilla Franks, Martha Kalifatidis, Shaynna Blaze Fired Camilla Franks - miscalculated the prices of sleeping arrangements which resulted in the team's budget constraints. Notes Wippa was forced to bail out of the challenge early after developing gastro, leaving only Josh and Ross to host their team's party
Task 10 Airdate: 13 June 2021