Stock car races in the NASCAR Cup Series have been held at New Hampshire Motor Speedway in Loudon, New Hampshire since 1993.
A second race in September was also formerly held at the track from 1997 to 2017 until it was moved to Las Vegas Motor Speedway, starting in 2018.
Current race
The Dollar Tree 301 is a NASCAR Cup Series stock car race held at New Hampshire Motor Speedway in Loudon, New Hampshire.
Ryan Blaney is the defending race winner, having won it in 2026.
History The race has been traditionally run in July, but from 2007 to 2010 it was run in late June or early July as the race preceding the Coke Zero 400 in order to allow that race to run as close to the 4th of July as possible. In 2011, the race returned to its traditional mid-July date and it held that date every year until 2025 (except for 2020 when it was held in early August due to schedule changes related to the COVID-19 pandemic and 2024 when it was held in late June) when the date to was moved to mid-September and the race was made the opening race of the Round of 12 in the NASCAR Cup Series playoffs. From its inaugural running in 1993 through 2007 the race was 300 laps, but after Bruton Smith and his company SMI bought the track, their first date was given the moniker of the extra mile and was increased to 301 laps. In 2008, Kurt Busch won the race after it was called due to rain after 284 laps. One year later, Joey Logano became the youngest winner in NASCAR Cup Series history after the race was also shortened because of rain after 273 laps, at the age of 19 years, 1 month, and 4 days.
During the practice for the July 2000 event, Kenny Irwin Jr. was killed after he lost control of his car, which slammed head on into the wall, causing it to flip onto its side. His cause of death, basilar skull fracture, was the same cause that killed Busch Series driver Adam Petty 2 months prior at Busch 200 at the same track, leading NASCAR to make significant rule changes to maintain driver safety, including an experiment on using a restrictor plate for the second New Hampshire Cup race that season.
Race sponsorship Newell Rubbermaid, through its Lenox Industrial Tools subsidiary, was the title sponsor of the first race from 2006 to 2012. Starting in 2008, organizers added an extra lap to represent that Lenox Industrial Tools "is looking for users and suppliers of industrial tools that go the extra mile, whose jobs are physically demanding, day after day, and still find time to contribute to their communities in a meaningful way." The race was dubbed "The Extra Mile at the Magic Mile." Under the Lenox Industrial Tools sponsorship, the race was in length while the fall race remained at . After Lenox Industrial Tools left as title sponsor, Camping World picked up the sponsorship of the event through its RV Sales department for 2013 and 2014, and since the 301 moniker became popular with the fans, NHMS decided to keep their July event 301 laps long.
In 2017, the first race (along with the track's Xfinity Series race the day before) received sponsorship from water sports store Overton's (which is owned by Camping World), branding it the Overton's 301.
Starting in 2018, Foxwoods Resort Casino, located in Ledyard, Connecticut, became the title sponsor of the race after announcing a multi-year sponsorship agreement with the racetrack on May 31, 2018.
In 2022, Ambetter, which was the title sponsor of the Xfinity Series race at New Hampshire in 2021, became the title sponsor of the race, replacing Foxwoods. Before the 2022 Cup Series race at the track, it was announced that Crayon Software Experts, which replaced Ambetter as the title sponsor of the Xfinity Series race at New Hampshire in 2022, would sponsor the track's Cup Series race in 2023. It had been announced the previous week that Ambetter would move their title sponsorship to the spring Cup Series race at Atlanta in 2023. Since then, the race has had various title sponsors, such as USA Today, Mobil 1, and Dollar Tree.
Trophy Unlike other races, the trophy (for the July race only between 1997 and 2017) is in the form of an American lobster provided by Makris Lobster and Steak House of Concord, New Hampshire. The restaurant selects the largest lobster in its tank, usually weighing in at 20 lbs or more. After the winning driver poses with the lobster on victory lane, Makris pressure cooks it and sends the meat to the winning pit crew while a taxidermist reassembles the shell and mounts it on a trophy for the driver.
There were some exceptions to this tradition. After winning the race in 2008, Kurt Busch donated his lobster to the New England Aquarium; it died shortly after its arrival.
Past winners YearDateDriverTeamManufacturerRace distanceRace timeAverage speed(mph)ReportRef Laps Miles (km) 1993 July 112 Rusty Wallace Penske Racing Pontiac300317.4 (510.805)2:59:45105.947 Report 1994 July 1010 Ricky Rudd Rudd Performance Motorsports Ford300317.4 (510.805)3:37:2487.599 Report 1995 July 924 Jeff Gordon Hendrick Motorsports Chevrolet300317.4 (510.805)2:57:56107.029 Report 1996 July 1428 Ernie Irvan Robert Yates Racing Ford300317.4 (510.805)3:12:3098.93 Report 1997 July 1399 Jeff Burton Roush Racing Ford300317.4 (510.805)2:42:35117.134 Report 1998 July 1299 Jeff Burton Roush Racing Ford300317.4 (510.805)3:04:54102.996 Report 1999 July 1199 Jeff Burton Roush Racing Ford300317.4 (510.805)3:06:56101.876 Report 2000 July 920 Tony Stewart Joe Gibbs Racing Pontiac273*288.834 (464.833)2:48:01103.145 Report 2001 July 2288 Dale Jarrett Robert Yates Racing Ford300317.4 (510.805)3:06:28102.131 Report 2002 July 2122 Ward Burton Bill Davis Racing Dodge300317.4 (510.805)3:26:1492.342 Report 2003 July 2048 Jimmie Johnson Hendrick Motorsports Chevrolet300317.4 (510.805)3:16:2996.924 Report 2004 July 2597 Kurt Busch Roush Racing Ford300317.4 (510.805)3:14:3697.862 Report 2005 July 1720 Tony Stewart Joe Gibbs Racing Chevrolet300317.4 (510.805)3:05:36102.608 Report 2006 July 165 Kyle Busch Hendrick Motorsports Chevrolet308*325.864 (524.427)3:12:51101.384 Report 2007 July 111 Denny Hamlin Joe Gibbs Racing Chevrolet300317.4 (510.805)2:55:59108.215 Report 2008 June 292 Kurt Busch Penske Racing Dodge284*300.472 (483.562)2:48:56106.719 Report 2009 June 2820 Joey Logano Joe Gibbs Racing Toyota273*288.834 (464.833)2:57:4597.497 Report 2010 June 2748 Jimmie Johnson Hendrick Motorsports Chevrolet301318.458 (512.508)2:48:38113.308 Report 2011 July 1739 Ryan Newman Stewart–Haas Racing Chevrolet301318.458 (512.508)3:03:33104.1 Report 2012 July 155 Kasey Kahne Hendrick Motorsports Chevrolet301318.458 (512.508)2:44:24116.226 Report 2013 July 1455 Brian Vickers Michael Waltrip Racing Toyota302*319.516 (514.211)3:14:1098.735 Report 2014 July 132 Brad Keselowski Team Penske Ford305*322.69 (519.319)2:58:03108.741 Report 2015 July 1918 Kyle Busch Joe Gibbs Racing Toyota301318.458 (512.508)2:56:06108.504 Report 2016 July 17 20 Matt Kenseth Joe Gibbs Racing Toyota301318.458 (512.508)2:57:53107.416 Report 2017 July 16 11 Denny Hamlin Joe Gibbs Racing Toyota301318.458 (512.508)3:00:36105.8 Report 2018 July 22 4 Kevin Harvick Stewart–Haas Racing Ford301318.458 (512.508)2:52:56110.49 Report 2019 July 21 4 Kevin Harvick Stewart–Haas Racing Ford301318.458 (512.508)3:03:37104.062 Report 2020 August 2*2 Brad Keselowski Team Penske Ford301318.458 (512.508)3:10:22100.372 Report 2021 July 1810 Aric Almirola Stewart–Haas Racing Ford293*309.994 (498.887)3:07:5299.004 Report 2022 July 1720 Christopher Bell Joe Gibbs Racing Toyota301318.458 (512.508)3:14:4598.113 Report 2023 July 17*19 Martin Truex Jr. Joe Gibbs Racing Toyota301318.458 (512.508)3:08:07101.572 Report 2024 June 2320 Christopher Bell Joe Gibbs Racing Toyota305*322.69 (519.415)3:48:1484.832 Report 2025 September 2112 Ryan Blaney Team Penske Ford301318.458 (512.508)3:07:53101.699 Report 2026 August 2312 Ryan Blaney Team Penske Ford301318.458 (512.508)3:22:5994.133 Report
Notes 2000, 2008, and 2009: Race shortened due to rain. 2006, 2013, 2014, and 2024: Race extended due to a NASCAR overtime finish. 2020: Race postponed from July 19 to August 2 due to schedule changes resulting from the COVID-19 pandemic. 2021: Race delayed due to rain and shortened by eight laps due to darkness. 2023: Race postponed from Sunday to Monday due to rain.
Multiple winners (drivers) Wins Driver Years won 3 Jeff Burton 1997–1999 2 Tony Stewart 2000, 2005 Kurt Busch 2004, 2008 Jimmie Johnson 2003, 2010 Kyle Busch 2006, 2015 Denny Hamlin 2007, 2017 Kevin Harvick 2018, 2019 Brad Keselowski 2014, 2020 Christopher Bell 2022, 2024 Ryan Blaney 2025, 2026
Multiple winners (teams) Wins Team Years won 10 Joe Gibbs Racing 2000, 2005, 2007, 2009, 2015–2017, 2022-2024 6 Team Penske 1993, 2008, 2014, 2020, 2025, 2026 5 Hendrick Motorsports 1995, 2003, 2006, 2010, 2012 4 Roush Racing 1997–1999, 2004 Stewart–Haas Racing 2011, 2018, 2019, 2021 2 Robert Yates Racing 1996, 2001
Manufacturer wins Wins Manufacturer Years won 14 Ford 1994, 1996–1999, 2001, 2004, 2014, 2018–2021, 2025, 2026 9 Chevrolet 1995, 2003, 2005–2007, 2010–2012 8 Toyota 2009, 2013, 2015–2017, 2022-2024 2 Pontiac 1993, 2000 Dodge 2002, 2008
Former race
The second race at the track, last known as ISM Connect 300, was a NASCAR Cup Series stock car race held at New Hampshire Motor Speedway in Loudon, New Hampshire. Kyle Busch was the final race winner.
History From 1997 to 2017 (except in 2001, as it was rescheduled as the season finale due to September 11 attacks on the week of the race's original schedule), a second race was held at the track every September, which came at the expense of the fall race at North Wilkesboro Speedway; Jeff Gordon won the inaugural race. From 2004 to 2010, it was the playoff opener race before being moved to Chicagoland Speedway. Starting in 2018, the fall race would be moved to Las Vegas Motor Speedway.
In 2000, Jeff Burton won the race after leading every lap of the race in a race where restrictor plates were installed following deaths of Kenny Irwin Jr. and Adam Petty; this experiment was reverted (for Cup cars only) the following year. In 2003, several drivers nearly collided with an immobilized Dale Jarrett who attempted to race back to the caution. NASCAR decided to ban the practice effective from the next race at Dover; instead, NASCAR would freeze the field order immediately at the caution, and allow the first lapped car to gain back a lap. This is officially called the "free pass" by NASCAR, but is widely known by fans and journalists as the "lucky dog" rule.
Past winners