Naming the motto of the year in Iran is done by the Supreme Leader Ali Khamenei every new year in Nowruz. The first instance began in 1999, where he selected the "title of the year".
After the assassination of Ali Khamenei in the 2026 Iran war, the next supreme leader of Iran, his son, Mojtaba Khamenei, sets the slogan of the years from now on.
1990–1999 The Supreme Leader announces the title of the new year by messages broadcast on IRIB TV in New Year's Eve. 1990: Emphasis on "Internal Transformation and Reform" 1991: Emphasis on "Bright Morning" 1992: Emphasis on "Strengthening Spirituality" 1993: Emphasis on "Social Justice" 1994: Emphasis on "Saving" 1995: Emphasis on "Work Ethics, Social Discipline, Economic order" 1996: Emphasis on the "Necessity of Avoiding waste and Preserving the Wealth and Public Resources of the Country" 1997: Emphasis on "Attention to Spirituality and Moral Virtues" 1998: Emphasis on "Saving and avoiding اسراف luxury(waste), contentment and standing on Islamic and revolutionary positions" 1999: Year of Imam Khomeini, in honor of 100 years since the birth of the founder of the Islamic Republic
2000–2009 2000: Year of Imam Ali 2001: National authority and job creation, (Name recommended by Mohammad Khatami then Iranian President) 2002: Greatness and Imam Hossein Pride 2003: Serve 2004: Year of Answering (Government ministries answered people's questions) 2005: National correlation and public cooperation 2006: Year of Great Prophet Mohammad (possibly named in relation to Jyllands-Posten Muhammad cartoons controversy) 2007: Year of National Unity and Islamic Coherence 2008: Innovation and flourishing (30 year anniversary of revolution) 2009: Moving toward reforming consumption
2010–2021 2010: Extra willing, extra work 2011: Economic jihad (name selected due to Iranian subsidy reform plan, and mounting international sanctions) 2012: National production and supporting Iranian capital and businesses 2013: Political and economic epic 2014: Economy and culture, through national will and jihadi management 2015: Government and people, Empathy and compassion 2016: Resisting economy: action and work 2017: Resisting economy: production – job creation 2018: Supporting Iranian products 2019: Production prosperity 2020: Jumping production 2021: Production, supports and barriers removing
2022–2026 2022: Production, science based, job creation 2023: Curbing inflation, growing production 2024: Boost production through peoples help 2025: Investment for production 2026: Resistance Economy in light of National Unity and National Security
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